Upcoming Release & Recently Released Shelf

  • 350 V2 Adidas Yeezy Boost 350 V2 Israfil
  • QNTM Yeezy QNTM
  • TBC
  • TBC
  • TBC
  • Nike Shelf

  • A COLD WALL*
  • A COLD WALL*
    Nike x ACW* Air Force 1 Low
    Black
  • A COLD WALL*
    Nike x A Cold Wall* Air Force 1 Low
    White
  • A COLD WALL*
  • A COLD WALL*
  • ACRONYM®
    Nike x ACRONYM® Lunar Force 1
    White
  • ALEALI MAY Nike x Aleali May Air Jordan 1 Retro Shadow
    Nike x Aleali May Air Jordan 1
  • ALEALI MAY
    Nike x Aleali May Air Jordan 1
  • ALEALI MAY
    Nike x Aleali May Air Jordan 6 Millenial Pink CI0550-600 15-03-2019
  • CACTUS PLANT FLEA MARKET
  • CACTUS PLANT FLEA MARKET
  • COMME DES GARÇONS HOMME PLUS
    NikeLab x Comme des Garçons Dunk Hi
    Clear
  • COMME DES GARÇONS
    Nike x Comme des Garçons Air VaporMax
    Black
  • COMME DES GARÇONS
    Nike x Comme des Garçons Air VaporMax
    White
  • COMME DES GARÇONS SHIRT
    x SUPREME
    Nike x Comme des Garçons Shirt x Supreme Air Force 1
    White
  • COMME DES GARÇONS HOMME PLUS Nike ACG x Comme des Garçons Homme Plus Air Mowabb Sail
    Nike ACG x Comme des Garçons Homme Plus
    Air Mowabb White
  • COMME DES GARÇONS SHIRT
    x SUPREME
    Nike x Comme des Garçons x Supreme
    Air Force 1 Black
  • COMME DES GARÇONS
  • COMME DES GARÇONS
  • COMME DES GARÇONS
  • COMME DES GARÇONS
  • DIOR (C/O KIM JONES) Nike x Dior Air Jordan 1 High
  • DIOR (C/O KIM JONES) Nike x Dior Air Jordan 1 Low
  • FRAGMENT DESIGN Nike x fragment design Air Jordan 1
  • HERON PRESTON Nike x Heron Preston Huarache E.D.G.E Black
    Nike x Heron Preston Huarache E.D.G.E
    Black
  • HERON PRESTON Nike x Heron Preston Huarache E.D.G.E White
    Nike x Heron Preston Huarache E.D.G.E
    White
  • KAWS XX Nike Air Jordan IV KAWS Cool Grey
    Nike Air Jordan IV KAWS Cool Grey 930155-003 March 31, 2017
  • KAWS XX Nike Air Jordan IV KAWS Black
    Nike Air Jordan IV KAWS Black Style Code: 930155 001 Release Date: November 27, 2017
  • LEVI'S® Nike Air Jordan IV Levi's® Denim
  • LEVI'S® Nike Air Jordan IV Levi's® Black
  • LEVI'S® Nike Air Jordan IV Levi's® White
  • OVO Nike x OVO Air Jordan VIII Black
    Nike x OVO Air Jordan VIII
    Black
  • OVO Nike x OVO Air Jordan VIII White
    Nike x OVO Air Jordan VIII
    White
  • RICARDO TISCI Nike x Ricardo Tisci Air Force 1 Low White
    Nike x Ricardo Tisci Air Force 1 Low
    White
  • RICARDO TISCI Nike x Ricardo Tisci Air Force 1 Mid White
    Nike x Ricardo Tisci Air Force 1 Mid
    White
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SACAI
  • SEAN WOTHERSPOON
    Nike x SW Air Max 1/97
  • SKEPTA
    Nike x Skepta Air Max 97 Ultra 17
    Multi-Color/Vivid Sulfur-Black
  • SKEPTA
    Nike x Skepta Air Max Deluxe SK
    Black
  • SKEPTA
    Nike x Skepta Air Max 97/BW SK
    Summit White/Hyper Cobalt
  • SKEPTA
  • STÜSSY
  • STÜSSY
  • STÜSSY
  • STÜSSY
  • SUPREME
    Nike x Supreme Air Max 98
    Black
  • SUPREME
    Nike x Supreme Air Max 98
    Varsity Red
  • SUPREME
    Nike x Supreme Air Max 98
    Snakeskin
  • SUPREME
    Nike x Supreme Air Uptempo
    Black
    "SUPTEMPO"
  • SUPREME
    Nike x Supreme Air Humara
    Black
  • SUPREME
    Nike x Supreme Air Max Tailwind IV
    Black
  • SUPREME
    Nike x Supreme Air Max Tailwind IV
    White/Red
  • SUPREME x NBA
    Nike x Supreme NBA Air Force 1 Mid
    White
  • TOM SACHS
    Nike x Tom Sachs Mars Yard 2.0
  • TOM SACHS
    NikeCraft x Tom Sachs Mars Yard Overshoe
  • TRAVIS SCOTT
    Nike x Travis Scott Air Force 1
    White
  • TRAVIS SCOTT
    Nike x Travis Scott Air Jordan IV
    'Cactus Jack'
  • TRAVIS SCOTT
  • TRAVIS SCOTT
    Nike x Travis Scott Air Jordan 1
    'Cactus Jack'
  • TRAVIS SCOTT
  • TRAVIS SCOTT
  • TRAVIS SCOTT
  • UNDERCOVER®
    Nike x UNDERCOVER React Element 87
  • UNDERCOVER®
    Nike x UNDERCOVER React Element 87
  • UNDERCOVER®
    Nike x UNDERCOVER Air Max 720
    Black
  • UNDERCOVER®
    Nike x UNDERCOVER Air Max 720
    Red
  • UNDERCOVER®
    Nike x UNDERCOVER Air Max 720
    Yellow
  • UNDFTD
  • UNDFTD
  • UNION LA
    Nike x Union LA Air Jordan 1
    White, Black, Varsity Red & Grey
  • UNION LA
    Nike x Union LA Air Jordan 1
  • Nike Air Jordan

    Air Jordan 1 Shelf

  • AIR JORDAN 1 Nike Air Jordan 1 Retro Bred/Banned
    Nike Air Jordan 1 Bred/Banned
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Chicago
    Nike Air Jordan 1 Chicago
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Black Toe
    Nike Air Jordan 1 Black Toe
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Royal
    Nike Air Jordan 1 Royal
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Shadow
    Nike Air Jordan 1 Shadow
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Shattered Backboard
    Nike Air Jordan 1 Shattered Backboard
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Reverse Shattered Backboard
    Nike Air Jordan 1 Reverse Shattered Backboard
  • AIR JORDAN 1 Nike Air Jordan 1 Retro All Star Chameleon
    Nike Air Jordan 1 All Star Chameleon
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Bred Toe
    Nike Air Jordan 1 Bred Toe
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Game Royal
    Nike Air Jordan 1 Game Royal
  • AIR JORDAN 1 Nike Air Jordan 1 Retro High Track Red
  • AIR JORDAN 1 Nike Air Jordan 1 Retro High Blue Moon
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Satin Shattered Backboard
  • AIR JORDAN 1 Nike Air Jordan 1 Retro Rookie of the Year
    Nike Air Jordan 1
  • NIKE SB AIR JORDAN 1 Nike Air Jordan 1 Retro Court Purple
  • NIKE SB AIR JORDAN 1 Nike Air Jordan 1 Retro SB Grey
  • AIR JORDAN 1 Nike Air Jordan 1 Shattered Backboard 3.0
    Nike Air Jordan 1 Shattered Backboard 3.0
  • Air Jordan IV Shelf

  • AIR JORDAN IV Nike Air Jordan IV White Cement
    Nike Air Jordan IV White Cement
  • AIR JORDAN IV Nike Air Jordan IV Bred
    Nike Air Jordan IV Bred
  • AIR JORDAN IV Nike Air Jordan IV Fire Red
    Nike Air Jordan IV Retro
  • AIR JORDAN IV Nike Air Jordan VI Black Cat
    Nike Air Jordan IV Black Cat
  • AIR JORDAN IV Nike Air Jordan IV Retro Thunder
    Nike Air Jordan IV Retro Thunder
  • AIR JORDAN IV Nike Air Jordan IV Columbia Blue
    Nike Air Jordan IV Retro Columbia
  • AIR JORDAN IV Nike Air Jordan IV Alternate 89
    Nike Air Jordan IV Retro Alternate 89
  • AIR JORDAN IV Nike Air Jordan IV Pure Money
    Nike Air Jordan IV Retro Pure Money
  • AIR JORDAN IV Nike Air Jordan IV Motorsport
    Nike Air Jordan IV Retro Motorsport
  • Air Jordan VI Shelf

  • AIR JORDAN VI Nike Air Jordan VI Retro Black Infared
    Nike Air Jordan VI Infared
  • AIR JORDAN VI Nike Air Jordan VI Retro White Infared
    Nike Air Jordan VI
  • AIR JORDAN VI Nike Air Jordan VI Retro Low Chrome
    Nike Air Jordan VI
  • AIR JORDAN VI Nike Air Jordan VI Retro UNC
    Nike Air Jordan VI
  • Air Jordan XI Shelf

  • AIR JORDAN XI Nike Air Jordan XI Concord
    Nike Air Jordan XI Concord
  • AIR JORDAN XI Nike Air Jordan XI Bred
  • AIR JORDAN XI Nike Air Jordan XI Legend Blue
    Nike Air Jordan XI Legend Blue Style Code: 378037-117 20-12-2014
  • AIR JORDAN XI Nike Air Jordan XI Space Jam
    Nike Air Jordan XI Space Jam 378037-003 December 10, 2016
  • AIR JORDAN XI Nike Air Jordan XI Gamma
    Nike Air Jordan XI Gamma
  • AIR JORDAN XI Nike Air Jordan XI 72-10
    Nike Air Jordan XI 72-10 Style Code: 378037-002 12-12-2015
  • AIR JORDAN XI Nike Air Jordan XI Low Baron
    Nike Air Jordan XI Low Baron Style Code: 528895-010 Release Date: May 27, 2017
  • AIR JORDAN XI Nike Air Jordan XI Win Like 82
    Nike Air Jordan XI Win Like 82 Style Code: 378037-123 27-11-2017
  • AIR JORDAN XI Nike Air Jordan XI Cap & Gown
    Nike Air Jordan XI Cap & Gown
  • AIR JORDAN XI Nike Air Jordan XI Platinum Tint
    Nike Air Jordan XI Platinum Tint
  • Nike x Off-White™ c/o Virgil Abloh

    "THE TEN" SHELF

  • "REVEALING"
    Nike x Off-White™ Air Jordan 1 OG Chicago
    Nike x Off-White™ c/o Virgil Abloh Air Jordan 1 OG Chicago
    SHELF NUMBER: HIE-6410-1
    PRODUCT CODE: AA3834-101
    LAUNCHED ON: OCT & NOV 2017
    Pre-Release at NikeLab Locations

    SHOP NOW

    Discover on Silhouette Explored
  • "REVEALING"
    Nike x Off-White™ SB Blazer Mid
  • "REVEALING"
    Nike x Off-White™ Air Presto
  • "REVEALING"
    Nike x Off-White™ Air VaporMax
  • "REVEALING"
    Nike x Off-White™ Air Max 90
  • "GHOSTING"
    Nike x Off-White™ Air Max 97
  • "GHOSTING"
    Nike x Off-White™ Zoom VaporFly SP
  • "GHOSTING"
  • "GHOSTING"
  • "GHOSTING"
    Converse obo. Nike x Off-White™ Chuck Taylor All Star
  • NIKE X OFF-WHITE™ SPECIAL RELEASE SHELF

  • MoMA
    Nike x Off-White™ x MoMA Air Force 1
    Low
  • COMPLEXCON
    Nike x Off-White™ Air Force 1 Low — AF-100
  • MCA CHICAGO
    Nike x Off-White™ c/o Virgil Abloh x MCA Chicago Air Force 1 Low
  • WORLD CUP
    NikeLab x Off-White™ Zoomfly Mercurial: Black
    'World Cup'
  • WORLD CUP NikeLab x Off-White™ c/o Virgil Abloh Zoomfly Mercurial: Orange 'World Cup'
    NikeLab x Off-White™ Zoomfly Mercurial: Orange
    'World Cup'
  • SERENA WILLIAMS Nike x Off-White™ c/o Virgil Abloh Blazer Mid 'Queen'
    Nike x Off-White™ Blazer Mid
    'Queen'
    👑
  • SERENA WILLIAMS
    Nike x Off-White™ Air Max 97
    'Queen'
    👑
  • DUNK
  • DUNK
  • DUNK
  • AIR JORDAN V Nike x Off-White™ Air Jordan V
  • AIR JORDAN IV
  • RE-ISSUE SHELF

  • AIR JORDAN 1
    Nike x Off-White™ Air Jordan 1
    White
  • AIR JORDAN 1 Nike x Off-White™ c/o Virgil Abloh Air Jordan 1 UNC
    Nike x Off-White™ Air Jordan 1
    UNC
  • AIR VAPORMAX Nike x Off-White™ c/o Virgil Abloh Air Vapormax Black
    Nike x Off-White™ Air Vapormax
    Black
  • AIR VAPORMAX
    Nike x Off-White™ Air Vapormax
    White
  • AIR PRESTO
    Nike x Off-White™ Air Presto
    Black
  • AIR PRESTO
    Nike x Off-White™ Air Presto
    White
  • BLAZER MID
    Nike x Off-White™ Blazer Mid
    Black
    "Grim Reaper"
  • BLAZER MID
    Nike x Off-White™ Blazer Mid
    Orange
    "Hallows Eve"
  • AIR MAX 97
    Nike x Off-White™ Air Max 97
    Black
  • AIR MAX 97
    Nike x Off-White™ Air Max 97
    Menta
  • ZOOMFLY
    NikeLab x Off-White™ Zoomfly
    Black
  • ZOOMFLY
    NikeLab x Off-White™ Zoomfly
    Pink
  • AIR FORCE 1
    NikeLab x Off-White™ Air Force 1
    Black
  • AIR FORCE 1
    NikeLab x Off-White™ Air Force 1
    Volt
  • AIR MAX 90
    Nike x Off-White™ Air Max 90
    Black
  • AIR MAX 90
    Nike x Off-White™ Air Max 90
    Desert Ore
  • CHUCK TAYLOR 70
    Converse obo. Nike x Off-White™ Chuck 70
    White/Black
  • "ATHLETE IN PROGRESS" — WOMENS 2019 SHELF

  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • "ATHLETE IN PROGRESS"
  • YEEZY by ADIDAS + Kanye WEST

    YEEZY BOOST 350 SHELF

  • 350 Adidas Yeezy Boost 350 Turtle Dove
    Yeezy Boost 350
    Turtle Dove
  • 350 Adidas Yeezy Boost 350 Pirate Black
    Yeezy Boost 350
    Pirate Black
  • 350 Adidas Yeezy Boost 350 Moonrock
    Yeezy Boost 350
    Moonrock
  • 350 Adidas Yeezy Boost 350 Oxford Tan
    Yeezy Boost 350
    Oxford Tan
  • YEEZY BOOST 350 V2 SHELF

  • 350 V2 Adidas Yeezy Boost 350 V2 Beluga
    Yeezy Boost 350 V2
    Beluga
  • 350 V2 Adidas Yeezy Boost 350 V2 Core Black / Green
    Yeezy Boost 350 V2
    Black / Green
  • 350 V2 Adidas Yeezy Boost 350 V2 Core Black / Red
    Yeezy Boost 350 V2
    Black / Red
  • 350 V2 Adidas Yeezy Boost 350 V2 Core Black / Copper
    Yeezy Boost 350 V2
    Black / Copper
  • 350 V2 Adidas Yeezy Boost 350 V2 Oreo
    Yeezy Boost 350 V2
    Oreo
  • 350 V2 Adidas Yeezy Boost 350 V2 Black
    Yeezy Boost 350 V2
    Black
  • 350 V2 Adidas Yeezy Boost 350 V2 Zebra
    Yeezy Boost 350 V2
    Zebra
  • 350 V2 Adidas Yeezy Boost 350 V2 Cream
    Yeezy Boost 350 V2
    Cream
  • 350 V2 Adidas Yeezy Boost 350 V2 Frozen Yellow
    Yeezy Boost 350 V2
    Frozen Yellow
  • 350 V2 Adidas Yeezy Boost 350 V2 Beluga 2.0
    Yeezy Boost 350 V2
    Beluga 2.0
  • 350 V2 Adidas Yeezy Boost 350 V2 Blue Tint
    Yeezy Boost 350 V2
    Blue Tint
  • 350 V2 Adidas Yeezy Boost 350 V2 Butter
    Yeezy Boost 350 V2
    Butter
  • 350 V2 Adidas Yeezy Boost 350 V2 Sesame
    Yeezy Boost 350 V2
    Sesame
  • 350 V2 Adidas Yeezy Boost 350 V2 Static Reflective
    Yeezy Boost 350 V2
    Static Reflective
  • 350 V2 Adidas Yeezy Boost 350 V2 Static Non-Reflective
    Yeezy Boost 350 V2
    Static Non-Reflective
  • 350 V2 Adidas Yeezy Boost 350 V2 TRFRM
    Yeezy Boost 350 V2
    True Form
  • 350 V2 Adidas Yeezy Boost 350 V2 Hyperspace
    Yeezy Boost 350 V2
    Hyperspace
  • 350 V2 Adidas Yeezy Boost 350 V2 Clay
    Yeezy Boost 350 V2
    Clay
  • 350 V2 Adidas Yeezy Boost 350 V2 GID
  • 350 V2 Adidas Yeezy Boost 350 V2 Black 3M
  • 350 V2 Adidas Yeezy Boost 350 V2 Black
  • 350 V2 Adidas Yeezy Boost 350 V2 Antlia
  • 350 V2 Adidas Yeezy Boost 350 V2 Antlia
  • 350 V2 Adidas Yeezy Boost 350 V2 Synth 3M
  • 350 V2 Adidas Yeezy Boost 350 V2 Synth
  • 350 V2 Adidas Yeezy Boost 350 V2 Lundmark 3M
  • 350 V2 Adidas Yeezy Boost 350 V2 Lundmark
  • 350 V2 Adidas Yeezy Boost 350 V2 Cloud White 3M
  • 350 V2 Adidas Yeezy Boost 350 V2 Cloud White
  • 350 V2 Adidas Yeezy Boost 350 V2 Citrin
  • 350 V2 Adidas Yeezy Boost 350 V2 Citrin 3M
  • 350 V2 Adidas Yeezy Boost 350 V2 Yeezreel
  • 350 V2 Adidas Yeezy Boost 350 V2 YEGLRF
  • 350 V2 Adidas Yeezy Boost 350 V2 Yecheil
  • 350 V2 Adidas Yeezy Boost 350 V2 Yecheil Non-Reflective
  • 350 V2 Adidas Yeezy Boost 350 V2 Yeshaya RF
  • 350 V2 Adidas Yeezy Boost 350 V2 Yeshaya Non-RF
  • 350 V2 Adidas Yeezy Boost 350 V2 Marsh
  • 350 V2 Adidas Yeezy Boost 350 V2 Flax
  • 350 V2 Adidas Yeezy Boost 350 V2 Tail Light
  • 350 V2 Adidas Yeezy Boost 350 V2 Earth
  • 350 V2 Adidas Yeezy Boost 350 V2 Desert Sage
  • 350 V2 Adidas Yeezy Boost 350 V2 Cinder Non-RF
  • 350 V2 Adidas Yeezy Boost 350 V2 Cinder RF
  • 350 V2 Adidas Yeezy Boost 350 V2 Linen
  • 350 V2 Adidas Yeezy Boost 350 V2 Sulfur
  • 350 V2 Adidas Yeezy Boost 350 V2 Zyon
  • 350 V2 Adidas Yeezy Boost 350 V2 Israfil
  • YEEZY BOOST 380 SHELF

  • 380 Adidas Yeezy Boost 380 Alien
  • 380 Adidas Yeezy Boost 380 Mist RF
  • 380 Adidas Yeezy Boost 380 Mist
  • 380 Adidas Yeezy Boost 380 Blue Oat RF
  • 380 Adidas Yeezy Boost 380 Blue Oat
  • YEEZY 500 SHELF

  • 500 Adidas Yeezy 500 Super Moon Yellow
    Adidas Yeezy 500
    Super Moon Yellow
  • 500 Adidas Yeezy 500 Blush
    Adidas Yeezy 500
    Blush
  • 500 Adidas Yeezy 500 Utility Black
    Adidas Yeezy 500
    Utility Black
  • 500 Adidas Yeezy 500 Salt
    Adidas Yeezy 500
    Salt
  • 500
  • 500
  • 500 Adidas Yeezy 500 Stone
  • YEEZY BOOST 700 SHELF

  • 700 YEEZY Boost 700 Wave Runner
    Yeezy Boost 700
    Wave Runner
  • 700 YEEZY Boost 700 Mauve
  • 700 YEEZY Boost 700 Salt
  • 700 YEEZY Boost 700 Inertia
  • 700 YEEZY Boost 700 Analog
  • 700 YEEZY Boost 700 Utility Black
  • 700 YEEZY Boost 700 Magnet
  • 700 YEEZY Boost 700 Teal Blue
  • 700 YEEZY Boost 700 Carbon Blue
  • YEEZY BOOST 700 V2 SHELF

  • 700 V2 YEEZY Boost 700 V2 Static
  • 700 V2 YEEZY Boost 700 V2 Geode
  • 700 V2 YEEZY Boost 700 V2 Vanta
  • 700 V2 YEEZY Boost 700 V2 Tephra
  • 700 V2 YEEZY Boost 700 V2 Inertia
  • 700 V2 YEEZY Boost 700 V2 Hospital Blue
  • YEEZY 700 V3 SHELF

  • 700 V3 YEEZY 700 V3 Azael
  • 700 V3 YEEZY 700 V3 Alvah
  • 700 V3 YEEZY 700 V3 Azareth
  • 700 V3 YEEZY 700 V3 Azareth
  • YEEZY BOOST 700 MNVN SHELF

  • 700 MNVN YEEZY Boost 700 MNVN Black
  • 700 MNVN YEEZY Boost 700 MNVN Orange
  • 700 MNVN YEEZY Boost 700 MNVN Phosphorus
  • 700 MNVN YEEZY Boost 700 MNVN Bone
  • YEEZY BOOST 750 SHELF

  • 750 Yeezy Boost 750 Light Brown OG
    Yeezy Boost 750
    Light Brown OG
  • 750 Yeezy Boost 750 Black
    Yeezy Boost 750
    Black
  • 750 Yeezy Boost 750 Brown
    Yeezy Boost 750
    Brown
  • 750 Yeezy Boost 750 Grey
    Yeezy Boost 750
    Grey
  • YEEZY QNTM SHELF

  • QNTM Yeezy QNTM
  • QNTM Yeezy QNTM Barium
  • QNTM Yeezy QNTM
  • QNTM Yeezy QNTM
  • 🔧
    Silhouette Explored Profile Under Construction.

      RELEASE INFO

      Brand

    • -

    • -
    • -
    • Product Code:

    • -
    • Launched on:

    • -
    • Silhouette Explored

      On the Way.

      Silhouette Explored — History

      Under Construction.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Primeknit Upper
      • SPLY-350 V2 Branding on the Lateral Sidewall
      • Brush Stroke Side Stripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand:

    • YEEZY by Adidas + Kanye West

    • Beluga
    • STEEPLE GRAY/BELUGA/SOLAR RED
    • Product Code:

    • BB1826
    • Launched on:

    • 24-09-2016 (Global)
    • Silhouette Explored

      The original 350 V2. The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle, unlike the 350 V1 the V2 Beluga utilises a contrasting orange side-stripe almost in the form of a sleek calligraphic brush stroke and has SPLY-350 stitched into the Primeknit upper. The Beluga colourway features a gradial zebra pattern in grey with dark grey stripes and orange speckles. The midsole is ridged and relatively thick in grey, with a Boost™ outsole. Fine details of the 350 V2 include 3M details in the interior of the heel collar

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Primeknit Upper
      • SPLY-350 V2 Branding on the Lateral Sidewall
      • Brush Stroke Side Stripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black/Green
    • CORE BLACK/GREEN/CORE BLACK
    • Product Code:

    • BY9611
    • Launched on:

    • 23-11-2016 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle, unlike the 350 V1 the V2 Black/Green utilises a contrasting olive green side-stripe almost in the form of a sleek calligraphic brush stroke and has SPLY-350 stitched into the Primeknit upper. The Black/Green colourway was released as part of a 3-pack for 2016 Black Friday. The majority of the Primeknit upper comes in black with diminuitive olive speckles spread around the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar. The Black/Green 350 V2 is a sought after model as one of the original 350 V2's.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Primeknit Upper
      • SPLY-350 V2 Branding on the Lateral Sidewall
      • Brush Stroke Side Stripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black/Red
    • CORE BLACK/RED/CORE BLACK
    • Product Code:

    • BY9612
    • Launched on:

    • 23-11-2016 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle, unlike the 350 V1 the V2 Black/Red utilises a contrasting rose red side-stripe almost in the form of a sleek calligraphic brush stroke and has SPLY-350 stitched into the Primeknit upper. The Black/Red colourway was released as part of a 3-pack for 2016 Black Friday. The majority of the Primeknit upper comes in black with diminuitive rose red speckles spread around the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar. The Black/Red 350 V2 is a sought after model as one of the original 350 V2's.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Primeknit Upper
      • SPLY-350 V2 Branding on the Lateral Sidewall
      • Brush Stroke Side Stripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black/Copper
    • CORE BLACK/COPPER/CORE BLACK
    • Product Code:

    • BY1605
    • Launched on:

    • 23-11-2016 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle, unlike the 350 V1 the V2 Black/Copper utilises a contrasting light orange side-stripe almost in the form of a sleek calligraphic brush stroke and has SPLY-350 stitched into the Primeknit upper. The Black/Copper colourway was released as part of a 3-pack for 2016 Black Friday. The majority of the Primeknit upper comes in black with diminuitive light orange speckles spread around the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar. The Black/Copper 350 V2 is a sought after model as one of the original 350 V2's.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Black Primeknit Upper with White Speckles
      • SPLY-350 V2 Branding on the Lateral Sidewall
      • White Brush Stroke Side Stripe
      • 3M Reflective 3-Stripe Back Heel
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Oreo
    • CORE BLACK/CORE WHITE/CORE BLACK
    • Product Code:

    • BY1604
    • Launched on:

    • 17-12-2016 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Core Black 350 V2 comes in monochrome, dubbed the 'Oreo'. Unlike the 350 V1 the V2 Oreo utilises a contrasting white side-stripe in the form of a sleek calligraphic brush stroke on the lateral sidewall and has SPLY-350 stitched into the Primeknit upper. The Oreo colourway is simplistic but essential and arrived just in time for Christmas 2016. The majority of the Primeknit upper comes in black with diminuitive white speckles spread around the front of the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar lining. The 350 V2 continues to utilise its ridged midsole and Boost outsole to optimise cushioning. If there's any staple 350 V2, the Oreo is very much it.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Black Primeknit Upper
      • Red SPLY-350 V2 Branding on the Lateral Sidewall
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • Black Fabric Heel Counter Tab with Red Stitching/li>
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black
    • CORE BLACK/CORE BLACK/RED
    • Product Code:

    • CP9562
    • Launched on:

    • 11-02-2017 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Black 350 V2 is the first to introduce a heel tab, in black with red stitching and 3M details. It is also the first of the 350 V2 models to utilise a fully monochromatic upper and remove the brush stroke side-stripe that was a familiar characteristic of previous 350 V2 colourways. SPLY-350 branding is present in red on the rear lateral sidewall. The majority of the Primeknit upper comes in black and includes 3M details in the interior of the heel collar. The 350 V2 continues to utilise it's ridged midsole and Boost outsole to optimise cushioning.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Zebra Patterned Primeknit Upper
      • Red SPLY-350 V2 Branding on the Lateral Sidewall
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Zebra
    • WHITE/CORE BLACK/RED
    • Product Code:

    • CP9654
    • Launched on:

    • 25-02-2017 (Global)
    • 09-11-2018 (Restock)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Zebra 350 V2 is bold, featuring black accents on a white Primeknit upper, the Zebra has a white calligraphic stripe and red SPLY-350 on the rear lateral sidewall. The 350 V2 continues to utilise it's ridged midsole and Boost outsole to optimise cushioning.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • White Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • No Side Stripe
      • Monochrome
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • CREAM
    • CREAM/CREAM/CREAM
    • Product Code:

    • BY9611
    • Launched on:

    • 29-04-2017 (Global)
    • 21-09-2018 (Restock)
    • Silhouette Explored

      The Cream or Triple White 350 V2 was the first to be completely wrapped in monochrome, with no side-stripe and SPLY-350 branding present across the shoes upper. The upper is white, a small 3M 3 stripe accent is present in the interior heel of the shoe, Boost is housed in the shoes midsole. The Cream variant has the highest availability of any YEEZY silhouette and was the first to receive a major restock.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Yellow Zebra Patterned Primeknit Upper
      • Red SPLY-350 V2 Branding on the Lateral Sidewall
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • FROZEN YELLOW / Yebra
    • Sefrye/Rawste/Red
    • Product Code:

    • B37572
    • Launched on:

    • 18-11-2017 (Global)
    • 14-12-2018 (Restock)
    • Silhouette Explored

      Dubbed the YEBRA in reference to its body taking on the colour and pattern of a yellow zebra, the colourway arrived just in time for 2017 Thanksgiving, before receiving a December restock in 2018. The upper features the bold zebra print featured on some of the previous iterations, but this time the black stripes are dyed blue with a neon yellow underlay. SPLY-350 branding appears in red on the lateral sidewall.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Sunshine Yellow Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • No Side Stripe
      • Monochrome
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole
      • Gum Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Butter
    • Butter/Butter/Butter
    • Product Code:

    • F99710
    • Launched on:

    • 30-06-2018 (Global)
    • Silhouette Explored

      The second variant of the 350 V2, the one that is completely monochrome and removes the side-stripe and SPLY-350 branding on the lateral sidewall. The Butter colourway arrives dressed in a sunshine yellow, with a subtle icy white tint. The interior back heel has 3M 3 stripe detailing, and the silhouette retains its Boost outsole to enhance comfort and provide foot support, but this time the outsole is contrasting in gum.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Grey Zebra Patterned Primeknit Upper
      • Red SPLY-350 V2 Branding on the Lateral Sidewall
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Beluga 2.0
    • Grey/Bold Orange-Dark Grey
    • Product Code:

    • AH2203
    • Launched on:

    • 25-11-2017 (Global)
    • Silhouette Explored

      A variant of the original Beluga, the second iteration is dressed in grey with black stripes. The zebra underlay that was a feature of the Zebra, Frozen Yellow and Blue tint, present in the Beluga 2.0's Primeknit Upper. A grey side-stripe is present on the lateral sidewall, with red SPLY-350 text embellished in the center. The remaining portion of the shoe features a grey ridged midsole that has Boost™ encased in it.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Pale Blue Zebra Patterned Primeknit Upper
      • Red SPLY-350 V2 Branding on the Lateral Sidewall
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Blue Tint
    • Blutin/Grethr/Hirere
    • Product Code:

    • B37571
    • Launched on:

    • 16-12-2017 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Blue Tint 350 V2 is dressed in an icy blue hue, with a zebra underlay pattern across the Primeknit upper. The brush stroke also arrives in blue, with the SPLY-350 branding finished in contrasting red. The 350 V2 continues to utilise it's ridged midsole and Boost outsole to optimise cushioning.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Honeynut Almond Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • No Side Stripe
      • Monochrome
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole
      • Boost™ Outsole
      • Gum Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Sesame
    • Sesame/Sesame/Sesame
    • Product Code:

    • F99710
    • Launched on:

    • 23-11-2018 (Global)
    • Silhouette Explored

      Honeynut Almond dresses the Primeknit upper of the 350 V2 Sesame. The midsole completes the silhouette in gum.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • White 3M Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • Translucent Mesh Sidestripe
      • Monochrome
      • 3M Reflective 3-Stripe Back Heel Tab
      • 3M Laces
      • Signature Ridged Midsole in White
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Static
    • Static/Static/Static
    • Product Code:

    • EF2367
    • Launched on:

    • 26-12-2018 (Global)
    • Silhouette Explored

      The 3M variant of the 350 V2 Static was only available via YEEZYSUPPLY. One of the most limited YEEZY releases in recent memory, the Static 3M has a white and grey undercoat with a 3M overlay covering the upper to provide a fluorescent sheen. The mesh side-stripe is identical to the one utilised in the non-3M version. Completing the silhouette are 3M laces and the 350 V2's signature Boost outsole.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • White Patterned Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • Translucent Mesh Sidestripe
      • Monochrome
      • 3M Reflective 3-Stripe Back Heel Tab
      • 3M Laces
      • Signature Ridged Midsole in White
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Static
    • Static/Static/Static
    • Product Code:

    • EF2905
    • Launched on:

    • 27-12-2018 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 Static (Non-Reflective) is the first of the new translucent side stripe variant. Arriving in a white-grey patterned upper, the new 350 V2 is relatively understated, the translucent side-stripe on the lateral stripe provides a glimpse underneath the upper, whilst reflective 3M laces complete the silhouette to give it a subtle glimmer (compared to the 3M variant).The ridged midsole and Boost outsole are also white.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Grey-Brown Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • Translucent Mesh Sidestripe with Orange Panel
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole in Orange Hue
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • TRFRM
    • TRFRM/TRFRM/TRFRM
    • Product Code:

    • EG7492
    • Launched on:

    • 16-03-2019 (EU & Russia)
    • Silhouette Explored

      An EU exclusive, the TRFRM stays exactly that true to form. The 350 V2 comes with a Boost outsole and a ridged midsole, with an orange gradient overlay. The Primeknit is dressed in an iron grey, with orange accents on the heel tab and the mesh side-stripe.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Light Blue Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • Translucent Mesh Sidestripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole in Icy Blue Hue
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Hyperspace
    • Hyperspace/Hyperspace/Hyperspace
    • Product Code:

    • EG7491
    • Launched on:

    • 16-03-2019 (Asia & Oceania)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. December 2018 saw the introduction of a 350 V2 housing a translucent sidestripe on the lateral sidewall. The Hyperspace colourway was exclusive to Asia and Oceania. Finished in mint blue across the Primeknit upper and the midsole, the Hyperspace is

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Clay Orange Primeknit Upper
      • Absence of SPLY-350 V2 Branding on the Lateral Sidewall
      • Translucent Mesh Sidestripe
      • 3M Reflective 3-Stripe Back Heel Tab
      • Signature Ridged Midsole in Orange Hue
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Clay
    • Clay/Clay/Clay
    • Product Code:

    • EG7490
    • Launched on:

    • 30-03-2019 (North & Latin America)
    • Silhouette Explored

      The North & Latin America exclusive variant of the mesh sidestripe colourways, the Clay's Primeknit upper is dressed in cantaloupe orange, with a matching gradient midsole. Colour wise the Clay could be considered an inverted variant of the EU exclusive TRFRM, which has an identical heel tab.

      Available in 18 colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Black Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • Black Fabric Heel Counter Tab with Red Stitching
      • Signature Ridged Midsole
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black (2019)
    • CORE BLACK/CORE BLACK/RED
    • Product Code:

    • FU9007
    • Launched on:

    • 07-06-2019 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Black Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • Black Fabric Heel Counter Tab with Red Stitching
      • Signature Ridged Midsole
      • 3M Overlays
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Black (2019)
    • BLACK/BLACK/BLACK
    • Product Code:

    • FU9007
    • Launched on:

    • 05-06-2019 / 06-06-2019 (Global)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Yellow Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Overlays
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • ANTLIA
    • ANTLIA/ANTLIA/ANTLIA
    • Product Code:

    • FV3255
    • Launched on:

    • 27-06-2019 (London / Moscow Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Nude Beige Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Overlays
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Synth
    • Synth/Synth/Synth
    • Product Code:

    • FV5666
    • Launched on:

    • 21-06-2019 (Asia, Africa & Australia Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Overlays
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Lundmark
    • Lundmark/Lundmark/Lundmark
    • Product Code:

    • FV3254
    • Launched on:

    • 11-07-2019 (Americas Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Yellow Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • ANTLIA
    • ANTLIA/ANTLIA/ANTLIA
    • Product Code:

    • FV3250
    • Launched on:

    • 22-06-2019 (Europe & Russia Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Nude Beige Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Synth
    • Synth/Synth/Synth
    • Product Code:

    • FV5578
    • Launched on:

    • 22-06-2019 (Asia, Africa & Australia Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 350
      Runner.
      The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.

      • Adidas + Kanye West
      • Patterned Primeknit Upper
      • Translucent Sidestripe
      • 3M Reflective 3-Stripe in Interior of Back Heel
      • No Heel Counter Tab
      • Signature Ridged Midsole
      • 3M Laces
      • Boost™ Outsole

      RELEASE INFO

      Brand

    • YEEZY by Adidas + Kanye West

    • Lundmark
    • Lundmark/Lundmark/Lundmark
    • Product Code:

    • FU9161
    • Launched on:

    • 13-07-2019 (Americas Exclusive)
    • Silhouette Explored

      The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. Coming Soon

      Available in over a dozen colours: Explore the likes of the Beluga, Blue Tint, Oreo and Zebra, amongst others, by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700
      Bold. Outlier.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Suede Toe Vamp Panel
      • Teal Blue & Green Mesh/Canvas Toe Vamp Panels
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Grey Mesh Ankle Collar
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

    • OG Wave Runner
    • Solid Grey/Chalk White-Core Black
    • Product Code:

    • B75571
    • Launched on:

    • 01-11-2017 (US Exclusive)
    • 10-03-2018 (US General)
    • 15-09-2018 (Global)
    • Silhouette Explored

      Aesthetically the most complex YEEZY silhouette, the 700 Wave Runner utilises significant colour blocking to make a statement. The upper combines several mesh, canvas and synthetic leather panels, whilst the toe vamp takes on a unique shape with separate panels that are pops of colour forming light blue and teal hues, the curved area that makes up the majority of the vamp completes the construction in grey suede. Towards the rear sidewall is a curved canvas panel that houses 2 cylindrical 3M accents. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather. The laces come in neon yellow. The midsole of the 700 features curved accents that are finished with reflective 3M detailing. The ridges in the midsole accentuate the 700s distinct shape and add an extra element to its structure, with the orange tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III. The outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology made from TPU, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in suede and features 8 small circular accents on both the lateral and medial heel sides.

      Available in 4 colours: OG Wave Runner, Mauve, Salt & Inertia, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700
      Bold. Earthy.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Earth Brown & Black Upper
      • Suede Toe Vamp
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

    • Mauve
    • Mauve/Mauve/Mauve
    • Product Code:

    • EE9614
    • Launched on:

    • 27-10-2018 (Global)
    • Silhouette Explored

      The second colourway introduced in the 700 series, the Mauve was treated to earthy tones in conjunction with its fall release. The upper combines several mesh, canvas and synthetic leather panels, whilst the toe vamp takes on a unique shape with separate mesh and suede panels, the curved area that makes up the majority of the vamp is dressed in earth brown. Towards the rear sidewall is a curved canvas panel that houses 2 cylindrical 3M accents. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather, finished in black. The laces come in black. The midsole of the 700 features curved accents that are finished with reflective 3M detailing. The ridges in the midsole accentuate the 700s distinct shape and add an extra element of character to it, with the tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III finished in lime green. The outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in brown suede and features 8 small circular accents on both the lateral and medial heel sides.

      Available in 3 other colours: OG Wave Runner, Salt & Inertia, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700 V2
      Static. 3M
      The YEEZY BOOST 700 V2 was introduced in December 2018.

      • Adidas + Kanye West
      • Synthetic Leather Lace Guard
      • 3 Stripe Accent on Sidewall (3M)
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Leather Panelling above the Midsole
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

      Brand:

    • Adidas + Kanye West
    • STATIC
    • Static/Static-Static
    • Product Code:

    • EF2829
    • Launched on:

    • 29-12-2018 (Global)
    • Silhouette Explored

      YEEZY BOOST 700 V2. The newest silhouette to the YEEZY family. The YEEZY BOOST 700 V2 was released on December 29 2018 after being teased in prior YEEZY SEASON collection lookbooks and previewed by Kanye West himself. The major differences between the V1 and V2 lie in the material construction with the canvas and suede that was utilised in the V1 replaced by mesh. The medial and lateral sidewall have 3-stripe detailing present, unlike the V1 which had no obvious Adidas branding - unless placed in light. The midsole of the 700 retains the curved accents and ridge detailing that characterised the first iteration. The ridges in the midsole accentuate the 700s distinct shape. The outsole of the YEEZY BOOST 700 V2 makes use of Adidas' Boost™ technology, Adidas' signature cushioning technology which is made of TPU.

      Available in 1 other colour: Geode, explore the Static 700 V2 by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700 V2
      Static. 3M
      The YEEZY BOOST 700 V2 was introduced in December 2018.

      • Adidas + Kanye West
      • Synthetic Leather Lace Guard
      • 3 Stripe Accent on Sidewall (3M)
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Leather Panelling above the Midsole
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

      Brand:

    • Adidas + Kanye West
    • Geode
    • Geode/Geode/Geode
    • Product Code:

    • EG6860
    • Launched on:

    • 23-03-2019 (Global)
    • Silhouette Explored

      YEEZY BOOST 700 V2. The newest silhouette to the YEEZY family. The YEEZY BOOST 700 V2 was released on December 29 2018 after being teased in prior YEEZY SEASON collection lookbooks. Dressed in earthy tones, the 700 V2 Geode has a wood brown laceguard and sidewall synthetic leather panel. The mesh sidewall and toebox are finished in ash grey, with a light grey suede curved panel layering the toebox. The medial and lateral sidewall have 3-stripe detailing present, with an additional stripe towards the laceguard. The laces are patterned and shine in UV light, the interior lining is padded and a heel counter has 5 perforated holes on both the lateral and medial heel. The charcoal black midsole of the 700 retains the curved accents and ridge detailing that characterised the first iteration, the ridges in the midsole accentuate the 700s distinct shape, the 3M midsole accents have been removed. The outsole of the YEEZY BOOST 700 V2 comes in gum and makes use of Adidas' Boost™ technology, Adidas' signature cushioning technology which is made of TPU.

      Available in 1 other colour: Static, explore the 700 V2 by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700
      Subtle. Outlier.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Grey Upper
      • Suede Toe Vamp
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

    • Salt
    • Salt/Salt/Salt
    • Product Code:

    • EG7487
    • Launched on:

    • 23-02-2019 (Global)
    • Silhouette Explored

      The deviant, the third 700 is unique in its design principles from the previous 2, whilst the Wave Runner and the Mauve utilise colour blocking, the Salt is completed in monochrome. The Salt colourway, a signature of the YEEZY brand, has been produced for the YEEZY 500, in addition to the range of apparel Kanye West produces. Coming in a cloud grey-frost shade, the 700 Salt is very much understated. The suede and and canvas panels are less pronounced as the monotonous colourway perfectly blends together. As usual the 700 houses 2 cylindrical 3M accents near the rear sidewall in a curved canvas panel. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather, finished in salt. The laces come in Salt grey. The ridges in the midsole accentuate the 700s distinct shape, with the tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III, the 3M details that characterised the drops in the OG & Mauve have been removed. The black outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology made from TPU, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in grey suede and features 8 small circular accents on both the lateral and medial heel sides.

      Available in 3 other colours: OG Wave Runner, Mauve &amp Inertia, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700
      Summer Hues. Inertia.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Cadet Grey & Blue Upper
      • Orange Accent
      • Suede Toe Vamp
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

    • Inertia
    • Grey/Grey/Inertia
    • Product Code:

    • EG7597
    • Launched on:

    • 09-03-2019 (Global)
    • Silhouette Explored

      The latest iteration of the 700 comes in a light blue stone with cadet grey shade hues around the toe vamp. As usual the 700 houses 2 cylindrical 3M accents near the rear sidewall in a curved canvas panel. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather, finished in the same tone as the majority of the upper. The laces come in light blue. The ridges in the midsole accentuate the 700s distinct shape and add an extra element to its construction. The tear drop like 3M details on the midsole take design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III, the 3M details return in a cantaloupe orange. The daisy white outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology, which aims to heighten the wearers level of comfort. The heel counter and heel collar features 8 small circular accents on both the lateral and medial heel sides.

      Available in 3 other colours: OG Wave Runner, Mauve & Salt, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700
      Subtle. Outlier.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Black Upper
      • Suede Toe Vamp
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • 3M Detailing
      • Boost™ Sole
      • Gum Outsole

      RELEASE INFO

    • Utility Black
    • Utility Black/Utility Black/Utility Black
    • Product Code:

    • FV5304
    • Launched on:

    • 29-06-2019 (Global)
    • Silhouette Explored

      Coming Soon

      Available in 4 other colours: OG Wave Runner, Salt, Mauve &amp Inertia, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700 V2
      Static. 3M
      The YEEZY BOOST 700 V2 was introduced in December 2018.

      • Adidas + Kanye West
      • Synthetic Leather Lace Guard
      • 3 Stripe Accent on Sidewall (3M)
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Leather Panelling above the Midsole
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

      Brand:

    • Adidas + Kanye West
    • Geode
    • Geode/Geode/Geode
    • Product Code:

    • EG6860
    • Launched on:

    • 23-03-2019 (Global)
    • Silhouette Explored

      YEEZY BOOST 700 V2. The newest silhouette to the YEEZY family. The YEEZY BOOST 700 V2 was released on December 29 2018 after being teased in prior YEEZY SEASON collection lookbooks. Dressed in earthy tones, the 700 V2 Geode has a wood brown laceguard and sidewall synthetic leather panel. The mesh sidewall and toebox are finished in ash grey, with a light grey suede curved panel layering the toebox. The medial and lateral sidewall have 3-stripe detailing present, with an additional stripe towards the laceguard. The laces are patterned and shine in UV light, the interior lining is padded and a heel counter has 5 perforated holes on both the lateral and medial heel. The charcoal black midsole of the 700 retains the curved accents and ridge detailing that characterised the first iteration, the ridges in the midsole accentuate the 700s distinct shape, the 3M midsole accents have been removed. The outsole of the YEEZY BOOST 700 V2 comes in gum and makes use of Adidas' Boost™ technology, Adidas' signature cushioning technology which is made of TPU.

      Available in 1 other colour: Static, explore the 700 V2 by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700 V2
      Vanta. 
      The YEEZY BOOST 700 V2 was introduced in December 2018.

      • Adidas + Kanye West
      • Synthetic Leather Lace Guard
      • 3 Stripe Accent on Sidewall (3M)
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Leather Panelling above the Midsole
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

      Brand:

    • Adidas + Kanye West
    • VANTA
    • VANTA/VANTA/VANTA
    • Product Code:

    • FU6684
    • Launched on:

    • 31-05-2019 (In-Store Global)
    • 06-06-2019 (Online Global)
    • Silhouette Explored

      YEEZY BOOST 700 V2. Coming Soon

      Available in 3 other colour: Static, Geode & Tephra, explore the Static 700 V2 by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY BOOST 700 V2
      Tephra. Summer Tones.
      The YEEZY BOOST 700 V2 was introduced in December 2018.

      • Adidas + Kanye West
      • Synthetic Leather Lace Guard
      • 3 Stripe Accent on Sidewall
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Leather Panelling above the Midsole
      • Boost™ Sole

      RELEASE INFO

      Brand:

    • Adidas + Kanye West
    • Tephra
    • Tephra/Tephra/Tephra
    • Product Code:

    • FU7914
    • Launched on:

    • 15-06-2019 (In-Store Global)
    • Silhouette Explored

      YEEZY BOOST 700 V2. Coming Soon

      Available in 3 other colour: Static, Geode & Vanta, explore the 700 V2 by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      YEEZY 500
      Desert Rat. The YEEZY 500 was introduced during YEEZY Season 6.

      • Adidas + Kanye West
      • Sun Yellow Suede Upper
      • Mesh across the Sidewall & Lace Guard
      • Textured Leather Panel above Midsole and on Heel Counter
      • Unique Lacing System 
      • 3M Reflective Piping
      • adiPRENE® Sole

      RELEASE INFO

      BRAND

    • YEEZY by Adidas + Kanye West

    • Super Moon Yellow
    • SUPER MOON YELLOW/SUPER MOON YELLOW/SUPER MOON YELLOW
    • Product Code:

    • DB2966
    • Launched on:

    • 09-06-2018 (Global)
    • Silhouette Explored

      YEEZY 500. Debuting during YEEZY SEASON 6, the YEEZY 500 was met with a mixture of apprehension, curiosity and excitement with a number of critics comparing the shoe to an orthopaedic runner. However, once available, the apprehension died down and the 500s have gone on to be one of the most popular YEEZY silhouettes. The Super Moon Yellow colourway was first available on YEEZYSUPPLY as part of a bundle alongside a sweatshirt and shorts. Upon touch, the Super Moon Yellow 500 has a velvety texture as it primarily consists of a sunshine yellow suede upper, this in conjunction with the adiPRENE® sole gives the shoe breathability and heightens the wearers experience by optimising comfort. The 500 uses a unique lacing system, with traditional circular lace locks placed in suede oval panels. The remaining lace guard and upper sidewall is completed in mesh, providing an air vent like feel to the foot and giving the foot air to breath. The highlight of the silhouette is the 3M piping across the medial and lateral sidewall and on the tongue of the shoe. The midsole has a distinct curved shaped, that gives the 500 its signature bulk.

      Available in 3 other colours: Blush, Utility Black & Salt - to explore the YEEZY 500, visit the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – adiPRENE®

      adiPRENE® was introduced in 1998, as a newly developed type of polyurethane foam technology. Segmented into 2 sections, the anterior area (or forefoot) prioritised energy rebound through adiPRENE+ whilst the posterior section was created for energy absorption, creating a seamless transition between absorption and propulsion for running. adiPRENE® is still actively used in Adidas silhouettes, but has been phased out and overshadowed by its newer sibling, Boost™.

      YEEZY 500
      Desert Rat. The YEEZY 500 was introduced during YEEZY Season 6.

      • Adidas + Kanye West
      • Blush Suede Upper
      • Mesh across the Sidewall & Lace Guard
      • Textured Leather Panel above Midsole and on Heel Counter
      • Unique Lacing System 
      • 3M Reflective Piping
      • adiPRENE® Sole

      RELEASE INFO

      BRAND

    • YEEZY by Adidas + Kanye West

    • Blush
    • BLUSH/BLUSH/BLUSH
    • Product Code:

    • DB2908
    • Launched on:

    • 16-02-2018 (Global)
    • Silhouette Explored

      Debuting during YEEZY SEASON 6, the YEEZY 500 was met with ambivalence with a number of critics comparing the shoe to an orthopaedic runner. However, once available, the apprehension died down and the 500s have gone on to be one of the most popular YEEZY silhouettes. Upon touch, the Blush 500 has a velvety texture as it primarily consists of a beige suede upper gives the shoe breathability, this in conjunction with the adiPRENE® sole that has a repeated cylindrical pattern tread heightens the wearers experience by optimising comfort. The 500 uses a unique lacing system, with traditional circular lace locks placed in suede oval panels. The remaining lace guard and upper sidewall is completed in mesh, providing an air vent like feel to the foot and giving the foot air to breath. The silhouette has no visible Adidas branding present. The highlight of the silhouette is the 3M piping across the medial and lateral sidewall and on the tongue of the shoe. The midsole has a distinct curved shaped, that gives the 500 its signature bulk.

      Available in 3 other colours: Super Moon Yellow, Utility Black & Salt - to explore the YEEZY 500, visit the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – adiPRENE®

      adiPRENE® was introduced in 1998, as a newly developed type of polyurethane foam technology. Segmented into 2 sections, the anterior area (or forefoot) prioritised energy rebound through adiPRENE+ whilst the posterior section was created for energy absorption, creating a seamless transition between absorption and propulsion for running. adiPRENE® is still actively used in Adidas silhouettes, but has been phased out and overshadowed by its newer sibling, Boost™.

      YEEZY 500
      Desert Rat. The YEEZY 500 was introduced during YEEZY Season 6.

      • Adidas + Kanye West
      • Charcoal Black Suede Upper
      • Mesh across the Sidewall & Lace Guard
      • Textured Leather Panel above Midsole and on Heel Counter
      • Unique Lacing System 
      • 3M Reflective Piping
      • adiPRENE® Sole

      RELEASE INFO

      BRAND

    • YEEZY by Adidas + Kanye West

    • Utility Black
    • UTILITY BLACK/UTILITY BLACK/UTILITY BLACK
    • Product Code:

    • F36640
    • Launched on:

    • 07-07-2018 (Global)
    • Silhouette Explored

      Debuting during YEEZY SEASON 6, the YEEZY 500 was met with ambivalence with a number of critics comparing the shoe to an orthopaedic runner. However, once available, the apprehension died down and the 500s have gone on to be one of the most popular YEEZY silhouettes. Upon touch, the Utility Black 500 has a velvety texture as it primarily consists of a soft charcoal suede upper, this in conjunction with the adiPRENE® sole gives the shoe breathability and heightens the wearers experience by optimising comfort. The 500 uses a unique lacing system, with traditional circular lace locks placed in suede oval panels. The remaining lace guard and upper sidewall is completed in mesh, providing an air vent like feel to the foot and giving the foot air to breath. The highlight of the silhouette is the 3M piping across the medial and lateral sidewall and on the tongue of the shoe. The midsole has a distinct curved shaped, that gives the 500 its signature bulk.

      Available in 4 colours: Super Moon Yellow, Blush & Salt - to explore the YEEZY 500, visit the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – adiPRENE®

      adiPRENE® was introduced in 1998, as a newly developed type of polyurethane foam technology. Segmented into 2 sections, the anterior area (or forefoot) prioritised energy rebound through adiPRENE+ whilst the posterior section was created for energy absorption, creating a seamless transition between absorption and propulsion for running. adiPRENE® is still actively used in Adidas silhouettes, but has been phased out and overshadowed by its newer sibling, Boost™.

      YEEZY 500
      Desert Rat. The YEEZY 500 was introduced during YEEZY Season 6.

      • Adidas + Kanye West
      • Salt Grey Suede Upper
      • Mesh across the Sidewall & Lace Guard
      • Textured Leather Panel above Midsole and on Heel Counter
      • Unique Lacing System 
      • 3M Reflective Piping
      • adiPRENE® Sole

      RELEASE INFO

      BRAND

    • YEEZY by Adidas + Kanye West

    • Salt
    • SALT/SALT/SALT
    • Product Code:

    • EE7287
    • Launched on:

    • 30-11-2018 (Global)
    • Silhouette Explored

      YEEZY 500. Debuting during YEEZY SEASON 6, the YEEZY 500 was met with ambivalence with a number of critics comparing the shoe to an orthopaedic runner. However, once available, the apprehension died down and the 500s have gone on to be one of the most popular YEEZY silhouettes. Upon touch, the Salt 500 has a velvety texture as it primarily consists of a grey suede upper, this in conjunction with the adiPRENE® sole heightens the wearers experience by optimising comfort. The 500 uses a unique lacing system, with traditional circular lace locks placed in suede oval panels. The remaining lace guard and upper sidewall is completed in mesh, providing an air vent like feel to the foot and giving the foot air to breath. The highlight of the silhouette is the 3M piping across the medial and lateral sidewall and on the tongue of the shoe. The midsole has a distinct curved shaped, that gives the 500 its signature bulk.

      Available in 3 other colours: Super Moon Yellow, Blush & Utility Black - to explore the YEEZY 500, visit the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored – adiPRENE®

      adiPRENE® was introduced in 1998, as a newly developed type of polyurethane foam technology. Segmented into 2 sections, the anterior area (or forefoot) prioritised energy rebound through adiPRENE+ whilst the posterior section was created for energy absorption, creating a seamless transition between absorption and propulsion for running. adiPRENE® is still actively used in Adidas silhouettes, but has been phased out and overshadowed by its newer sibling, Boost™.

      Air Jordan 1
      His Airness. 23. Take Flight. Grail. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Red & Black Leather Upper
      • Black Debossed WINGS Logo on Ankle Collar
      • Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Red Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

    • Banned / Bred
    • BLACK/VARSITY RED-WHITE
    • Product Code:

    • 555088-001 (2016)
    • 555088-023 (2013)
    • 136066-061 (2001)
    • 130207-061 (1994)
    • 4285 (1985)
    • Launched on:

    • 03-09-2016
    • 28-12-2013
    • 2001
    • 1994
    • OG - 15-09-1985
    • Silhouette Explored

      Arguably, the most renowned colourway of the Jordan 1. The story of the Banned 1 and MJ's pair of almost identical Air Ships is available to read below. The colourway that begun the Jordan legacy and transformed a whole league. The Banned 1 combines a red and black panelled upper with a white Air cushioned midsole and a red outsole. The Peter Moore designed Wings logo embellishes the ankle collar in black, whilst the Swoosh completes the silhouette in red. The most recent Bred retro was in 2016.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1.

      The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Grey & Black Leather Upper
      • Black WINGS Logo on Ankle Collar
      • Grey Heel Counter & Ankle Collar Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Grey Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      BRAND

    • Nike Air Jordan

    • Royal
    • BLACK/MEDIUM GREY-WHITE
    • Product Code:

    • 555088-013 (2018)
    • 555088-014 (2013)
    • N/A (1985)
    • Launched on:

    • 14-04-2018
    • 13-07-2013
    • OG - 1985
    • Silhouette Explored

      One of the originals and a sibling to the iconic 3 (Bred, Chicago & Royal), the Shadow comes in a black grained leather upper with grey panelling at the toebox, the ankle collar and the heel counter. The Swoosh is also dressed in grey. A debossed Wings logo in black completes the silhouette.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Sail White, Orange & Black Tumbled Leather Upper
      • WINGS Logo on Ankle Collar
      • Orange Heel Counter Panel
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Orange Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • SHATTERED BACKBOARD
    • BLACK/STARFISH-SAIL
    • Product Code:

    • 555088-005
    • Launched on:

    • 27-06-2015
    • Silhouette Explored

      Made by Nike to celebrate an impromptu trip for Jordan to Trieste, Italy; the Shattered Backboard defies expectations, in the same way 23 defies gravity. The story goes that Jordan travelled to Trieste to play a small arena pick-up game, in true Jordan fashion he dominated and would stuff the stat sheet with 30 points but would also end up destroying the arena's backboard - hence the name 'Shattered Backboard'. The orange, sail white and black colourway is inspired by the orange and black Stefanel jersey he was wearing. The Shattered Backboard is dressed in orange around the toe vamp, the heel counter, the ankle collar and the laceguard whilst the remaining portions of the upper are sail white tumbled leather. The silhouette also features a debossed Wings logo on the ankle collar and a black Swoosh. For many collectors, the quality of the leather of the Shattered Backboards is the best the Jordan brand have produced.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1. His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Sail White & Orange Tumbled Leather Upper
      • WINGS Logo on Ankle Collar
      • Orange Heel Counter Panel
      • Black Swoosh
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Orange Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • SHATTERED BACKBOARD AWAY / SHATTERED BACKBOARD 2.0
    • SAIL/STARFISH-BLACK
    • Product Code:

    • 555088-113
    • Launched on:

    • 10-08-2016
    • Silhouette Explored

      Made by Nike to celebrate an impromptu trip for Jordan to Trieste, Italy; the Shattered Backboard defies expectations, in the same way 23 defies gravity. The story goes that Jordan travelled to Trieste to play a small arena pick-up game, in true Jordan fashion he dominated and would stuff the stat sheet with 30 points but would also end up destroying the arena's backboard - hence the name 'Shattered Backboard'. The orange, sail white and black colourway is inspired by the orange and black Stefanel jersey he was wearing. The Shattered Backboard Away comes utilises colour blocking popularised by the Chicago 1 but the red of the Bulls is replaced by orange. The Swoosh is black, whilst the silhouettes outsole is orange.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • White, Red & Black Tumbled Leather Upper
      • Black WINGS Logo on Ankle Collar
      • Red Heel Counter & Ankle Collar Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Contrasting Red Outsole
      • Toebox Holes - Breathability

      RELEASE INFO

      BRAND

    • Nike Air Jordan

    • BLACK TOE
    • White/Black-Gym Red
    • Product Code:

    • 555088-125
    • Launched on:

    • 26-11-2016
    • 1985
    • Silhouette Explored

      Effectively an inverted version of the OG Chicago, the Black Toe colourway is one of the original colourways 23 took to the hardwood in. The sidewalls and the toebox are dressed in white tumbled leather, whilst the panels of the heel counter and ankle collar were decked in blood red of the Bulls. On the lateral and medial side of the ankle collar panel is a debossed black Wings logo. The laces of the original as worn by Michael Jordan were red, but the 2016 re-issue utilised black laces instead. As with all retro Jordan 1's the midsole is completed in white, whilst, the Black Toe comes with a red outsole.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • Nike, Inc. Pictured: Michael Jordan with the Black Toe AJ1 around his neck
    • Robert Lewis, NBAE. Pictured: Michael Jordan in the Black Toe AJ1
    • John Iacono, Sports Illustrated. Pictured: Michael Jordan in the Black Toe AJ1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • White, Red & Black Tumbled Leather Upper
      • WINGS Logo on Ankle Collar
      • Heel Counter Panelling
      • Air Cushioned Midsole
      • Concentric Circle Patterned Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      BRAND

    • Nike Air Jordan

    • BRED TOE
    • GYM RED/BLACK-SUMMIT WHITE
    • Product Code:

    • 555088-610
    • Launched on:

    • 24-02-2018
    • Silhouette Explored

       A culmination of two iconic colourways, the Bred Toe is the child of the Bred and the Black Toe. The upper of the Bred Toe is made of tumbled leather, giving the silhouette a premium finish. The majority of the toe vamp and laceguard is black, whilst the perforated toebox is taken from the Bred and dressed in red. The only colour differences between the Bred Toe and the original Black Toe lie in the toebox and the tongue, the remaining panelled portions of the shoe are identical.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (50% of the shoe had to match the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • John Iacono, Sports Illustrated. Pictured: Michael Jordan in the Black Toe AJ1
    • Robert Lewis, NBAE. Pictured: Michael Jordan in the Black Toe AJ1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Royal Blue & Black Tumbled Leather Upper
      • Black WINGS Logo on Ankle Collar
      • Royal Blue Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Royal Blue Outsole
      • Royal Blue Toebox with Holes for Breathability

      RELEASE INFO

      BRAND

    • Nike Air Jordan

    • Royal
    • BLACK/VARSITY ROYAL-WHITE
    • Product Code:

    • 555088-007 (2017)
    • 555088-085 (2013)
    • 136066-041 (2001)
    • 130207-061 (1994)
    • 4282 (1985)
    • Launched on:

    • 01-04-2017
    • 16-02-2013
    • 2001
    • 1994
    • OG - 15-09-1985
    • Silhouette Explored

      Although they actually never graced the hardwood, the Royal 1 is a household favourite and reportedly dressed in MJ's favourite colours (royal blue and black). The story of the Royal 1 comes from a now famous Nike photoshoot by Chuck Kuhn where Jordan is stood on the runway of an Oregon airstrip and instead of wearing the 'Devil's colours' of the Chicago Bulls, he wears the Royal palette; the promotion has been christened 'Flight Guy'. The Royal 1 is also beloved for being the first Jordan 1 to release to the public. The Air Jordan 1 maintains the panelled form of the AJ1, the heel counter panel, ankle collar panel and the toebox are dressed in royal blue, whilst the remaining upper panels come in black. The Air supported midsole is white, with the outsole completing the colourway in royal blue.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • u/JayHairston on Reddit. Pictured: Michael Jordan in the Royal 1 on a cruise ship in the 80s
    • Nike, Inc & Chuck Kuhn. Pictured: Michael Jordan 'Flight Guy'
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      All Star Gotta Shine / Chameleon. NBA All Star Weekend 2017.

      • Nike Air Jordan
      • Iridescent Leather Upper
      • Black & White Sidewall & Laceguard Panels
      • Black Swoosh
      • Black WINGS Logo on Ankle Collar
      • Iridescent Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Translucent Outsole
      • Concentric Circle Patterned Outsole
      • Toebox Holes - Breathability

      RELEASE INFO

    • Chameleon - All Star GOTTA SHINE
    • BLACK/BLACK-METALLIC SILVER-WHITE
    • Product Code:

    • 907958-015
    • Launched on:

    • 19-02-2017
    • Silhouette Explored

      Debuting at 2017 All Star Weekend, the star-studded mid-season NBA meeting, which sees the biggest stars showcase their talents in events that have historical produced some of the NBA's greatest moments, the All Star 'Gotta Shine' or 'Chameleon' is dressed in an iridescent metallic blue that produces a gradient effect as light reflects and refracts on different parts of its body. The Chameleons glistening body is an ode to a game-winning shot Michael Jordan hit to win the 1982 National Championship. The sidewalls and the midsole of the silhouette are finished in white, whilst the laceguard and toe vamp offer are black but blend nicely with the iridescent toe box. The signature Swoosh is black, whilst the outsole is translucent, amplifying the iridescent effect.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      Notable Games & Events featuring the Jordan 1

    • Air Jordan 1 OG Chicago - April 20, 1986 - Boston Garden - 63 Points vs the Boston Celtics. Nike released special edition versions of the Jordan 1 in the 'Defining Moments 60+' pack, commemorating his 63 point performance (2009).
    • Air Jordan 1 OG Chicago - All Star Freeze Out Revenge vs Isiah Thomas' Detroit Pistons - February 12 1985 - 49 Points
    • Final Game for Chicago Bulls - March 8, 1998 - Madison Square Garden - 42 Points
    • Police Academy IV (1984)
    • She's Gotta Have It. Spike Lee (1986)
    • Hancock. Will Smith (2008)
    • Hitch. Will Smith (2005)

    • TAKE FLIGHT

      Image Credit:

    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. Grail. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Red & White Leather Upper
      • Black Debossed WINGS Logo on Ankle Collar
      • Black Swoosh
      • Red Heel Counter & Ankle Collar Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Red Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      BRAND

    • Nike Air Jordan

    • Chicago
    • WHITE/VARSITY RED-BLACK
    • Product Code:

    • 555088-101 (2015)
    • 332550-163 (2013)
    • 130207-101 (1994)
    • 4280 (1985)
    • Launched on:

    • 30-05-2015
    • 10-01-2013
    • 1994
    • OG - 16-09-1985
    • Silhouette Explored

      Dressed in the colours of MJ's adopted second home, the Chicago Bulls. The Chicago was last retroed in 2015, before Virgil Abloh reconstructed it as part of the 10 in 2017. At the time of the Jordan 1's introduction, the NBA had a strict policy in relation to footwear and team colours, the primary colour of all silhouettes was subject to the '51 percent rule' so Nike produced the Jordan 1 in the colour of MJ's Chicago Bulls. The majority of the upper and the tongue of shoe were white, with red dressed on the toe vamp, the quarter panel, the heel counter and the concentric circular patterned Air supported outsole. The Swoosh and padded ankle collar came in black. MJ wore two variants during his first season, a black laced version, which is the iteration that is generally re-issued and a red laced version.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      Notable Games & Events featuring the Jordan 1

    • Air Jordan 1 OG Chicago - April 20, 1986 - Boston Garden - 63 Points vs the Boston Celtics. Nike released special edition versions of the Jordan 1 in the 'Defining Moments 60+' pack, commemorating his 63 point performance (2009).
    • Air Jordan 1 OG Chicago - All Star Freeze Out Revenge vs Isiah Thomas' Detroit Pistons - February 12 1985 - 49 Points
    • Final Game for Chicago Bulls - March 8, 1998 - Madison Square Garden - 42 Points
    • Police Academy IV (1984)
    • She's Gotta Have It. Spike Lee (1986)
    • Hancock. Will Smith (2008)
    • Hitch. Will Smith (2005)
    • TAKE FLIGHT

      Image Credit:

    • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1. His Airness. 23. Take Flight. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Royal Blue, White & Black Grained Leather Upper
      • Black WINGS Logo on Ankle Collar
      • Royal Blue Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Royal Blue Outsole
      • White Toebox with Perforated Holes for Breathability

      RELEASE INFO

    • Game Royal
    • Game Royal/Summit White-Black
    • Product Code:

    • 555088-403
    • Launched on:

    • 24-03-2018
    • Silhouette Explored

      The Game Royal remixes the panelled colour-blocking of the OG Chicago by replacing the signature red of the Bulls with the blue used in the Royal.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • u/JayHairston on Reddit. Pictured: Michael Jordan in the Royal 1 on a cruise ship in the 80s
    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. Grail. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • Wheat Gold & Sail Nubuck & Tumbled Leather Upper
      • Black Swoosh
      • Black Debossed WINGS Logo on Ankle Collar
      • Heel Counter Panelling
      • Deconstructed Wing Flaps / Ankle Collar
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Red Nike Air Branding on Black Woven Tag
      • Black Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

    • Rookie of the Year
    • Gold Harvest/Black
    • Product Code:

    • 555088-700 (2018)
    • Launched on:

    • 17-11-2018
    • Silhouette Explored

      The ROY Air Jordan 1 arrives dressed in the wheat gold brown of the shirt of Michael Jordan's Rookie of the Year press conference in 1985. Featuring a deconstructed ankle collar as pioneered by Virgil Abloh on his Off White variations, the silhouette features a famous quote and MJ's rookie statistics embellished on them. The white sidewalls come in grained leather, whilst the tongue tab features classic red Nike Air branding, the shoe comes complete with a black leather Swoosh.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. Grail. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • 'Best Hand in the Game' Collection
      • Red, Black & Sail Suede & Leather Upper
      • Red Suede Swoosh
      • Black Debossed WINGS Logo on Ankle Collar
      • Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Red Nike Air Branding on Black Woven Tag
      • Red Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

    • Track Red
    • SUMMIT WHITE/TRACK RED-BLACK
    • Product Code:

    • 555088-112 (2018)
    • Launched on:

    • 01-05-2018
    • Silhouette Explored

      Part of the Best Hand in the Game collection. The Track Red or '6 Rings' colourway makes a statement in an inverted Chicago Bulls colourway. The Track Red Jordan 1 utilises the familiar Black Toe colour palette with red suede covering the heel counter panel, ankle flaps and Swoosh. The shoes insole features a special print of a card deck, with 6 championship title detailing.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. 23. Take Flight. Grail. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

      • Nike Air Jordan
      • 'Best Hand in the Game' Collection
      • Blue, Black & Sail Suede & Leather Upper
      • Blue Suede Swoosh
      • Black Debossed WINGS Logo on Ankle Collar
      • Heel Counter Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Blue Nike Air Branding on Black Woven Tag
      • Blue Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

    • Blue Moon
    • SUMMIT WHITE/BLUE MOON-BLACK
    • Product Code:

    • 555088-115 (2018)
    • Launched on:

    • 01-05-2018
    • Silhouette Explored

      Part of the Best Hand in the Game collection. Celebrating Jordan's penchant to dominate the NBA's mid-season spectacle of All Star Weekend. The Blue Moon Jordan 1 utilises the familiar Black Toe colour palette with light blue-purple suede covering the heel counter panel, ankle flaps and Swoosh. The insole of the silhouette is embellished with a straight flush card and 14 stars representing his 14 All Star appearances.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • Black Durabuck (Suede/Nubuck) Upper
      • Black urethane-coated Mesh Sidewall Cage
      • Grey Midsole Panel
      • Black Wing Flaps & Heel Tab
      • Grey Square Eyelet System
      • Grey Interior Lining
      • Nike Air Branding on Heel Tab / (2012) Jumpman Logo
      • White Air Window & Air Cushioning
      • Red Outsole

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Black Cement / Bred
    • Black/Varsity Red-Cement Grey
    • Product Code:

    • 308497-089 (2012)
    • 332567-991 (2008) — Countdown Pack
    • 136013-001 (1999)
    • 4362 (1989)
    • Launched on:

    • 23-11-2012
    • 19-07-2008
    • 05-05-1999
    • 1989
    • Silhouette Explored

      The Shot. Clutch. The Bred variant - as it has come to be known (Black and Red) - of the Jordan IV is arguably the most iconic, being the shoe Jordan hit The Shot in. It was also unique as being the only IV model to forgo the use of leather for the softer, more lightweight Durabuck™ material - a synthetic leather similar to nubuck. The Durabuck™ upper was dressed in black, with a light grey interior lining (ankle collar) and a black urethane-coated mesh sidewall cage. The rear midsole panel was also finished in black, whilst the front vamp panel was grey. The outsole is decorated in red. The square eyelets provide contrast in cement grey. The OG and 1999 re-issue feature classic Nike Air branding on the heel counter, whilst the 2012 re-issue features a Jumpman logo.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Tumbled Leather Upper
      • Red urethane-coated Mesh Sidewall Cage
      • White Midsole
      • White Wing Flaps
      • Red Square Eyelet System
      • Red Interior Lining/li>
      • Nike Air Branding on Heel Tab
      • Red Panel at Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Alternate 89
    • White/Black-Gym Red
    • Product Code:

    • 308497-106
    • Launched on:

    • 02-01-2016
    • Silhouette Explored

      Introduced in 2016, the Alternate 89 colourway is a celebration of Michael Jordan's historic performances on the court. The alternate concept behind the silhouette is a reference to the potential Player Exclusives that would have been made for MJ during his career. Dressed in the home colours of the Bulls, the Alternate 89 adds red accents to the urethane-coated mesh sidewall, the square eyelet system and panels above the midsole around the heel and towards the front portion of each of the shoe. The remaining portion of the tumbled leather upper is white. The heel counter features a Jumpman logo rather than the classic Nike Air branding in black, whilst the tongue tab features a black Jumpman logo with Flight text in red.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Tim DeFrisco. Pictured: Michael Jordan dribbling
    • Mike Powell. Pictured: Michael Jordan takes a shot vs former UNC teammate James Worthy - 1991
    • Eddie Wagner. Pictured: Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Leather Upper
      • White urethane-coated Mesh Sidewall Cage
      • Grey Speckled Midsole Panel
      • Grey Speckled Wing Flaps & Heel Tab
      • Black Square Eyelet System
      • Nike Air Branding on Heel Tab
      • Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • White Cement
    • White/Black-Cement Grey
    • Product Code:

    • 840606-192 (2016)
    • 308497-103 (2012)
    • 136013-101 (1999)
    • 4362 (1989)
    • Launched on:

    • 13-02-2016
    • 18-02-2012
    • 02-06-1999
    • 1989
    • Silhouette Explored

      One of the original Jordan IV colourways and the colourway featured on Buggin Out in Spike Lee's, Do the Right Thing; the White Cement is an icon dressed in a monochromatic white leather upper with grey wing flaps embellished with black speckles. The mesh cage on the sidewalls is also finished in white, with the unique square eyelet systems providing a hint of contrast in black. The midsole continues to the theme with black speckles on a grey panel.. The tongue features a red Jumpman logo with the Flight text in black. The grey leather heel counter and tab complete the silhouette with classic Nike Air branding extruding from them.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • David E. Klutho. MJ in the White Cement IV & Muggsy Bogues
    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • Black Nubuck/Suede Upper
      • Yellow urethane-coated Mesh Sidewall Cage
      • Black Midsole Panel
      • Black Speckled Wing Flaps & Heel Tab
      • Yellow Square Eyelet System
      • Nike Air Branding on Heel Tab
      • Yellow Forefoot Air Window Panel & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Thunder
    • Black/White-Tour Yellow
    • Product Code:

    • 308497-008 (2012)
    • 314254-071 (2006)
    • Launched on:

    • 22-12-2012
    • 23-08-2006
    • Silhouette Explored

      Bumble-bee. First released in 2006 as a jacket & shoes bundle, the Thunder variant of the Jordan IV is an eye-catcher, with its soft black suede upper and yellow decal. The mesh sidecage is actually coated in black but features a yellow underlay, the square eyelet system is also dressed in a yellow coat. The heel panel across the midsole is finished in yellow, whilst the heel counter deviates from suede instead arriving in black leather with a Jumpman logo.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • Remastered Releases
      • White Tumbled Leather Upper
      • Perforated Sidewall Holes
      • White Midsole
      • White Leather Wing Flaps
      • Royal Blue Square Eyelet System
      • Blue Interior Lining
      • Engraved/Debossed Effect Jumpman on Heel Tab
      • Royal Blue Panel at Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Columbia Blue
    • White/Legend Blue-Midnight Navy
    • Product Code:

    • 314254-107 (2015)
    • 136030-141 (1999)
    • Launched on:

    • 10-01-2015
    • 21-08-1999
    • Silhouette Explored

      Not an OG colourway, but one that uses a familiar colour palette from Michael Jordan's time at UNC. The 2015 version was released as part of the Jordan brands Remastered releases. The upper is made of premium white tumbled leather, the tongue tab has an embroidered Jumpman logo in ocean blue, whilst the Jumpman on the heel counter has an engraved effect to it with stitch detailing surrounding it. The lower heel counter panel and interior lining is dressed in royal blue. The Columbia Blue variation actually removes the Jordan IV's signature mesh sidecage and replaces them with perforated holes in white.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Leather Upper
      • White urethane-coated Mesh Sidewall Cage
      • Black & Red Midsole
      • Black Wing Flaps
      • Red Square Eyelet System
      • Nike Air Branding on Heel Tab
      • Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Fire Red
    • White/Fire Red-Black
    • Product Code:

    • 308497-110 (2012)
    • 308497-162 (2006) — Mars Blackmon Variant
    • 4364 (1989)
    • Launched on:

    • 04-08-2012
    • 22-07-2006
    • 1989
    • Silhouette Explored

      One of the 4 original Jordan IV colourways, the Fire Red dresses the Air Jordan in the iconic Chicago Bulls red, white and black. The leather upper is completely white, the mesh cage on the sidewalls is also in white, with the unique square eyelet system dressed in red and the wing flaps finished in black. The forefoot which houses the Air unit is white whilst the remainder of the midsole comes in red and black. The tongue features a red Jumpman logo with the Flight text in black. The black leather heel counter and tab complete the silhouette with classic Nike Air branding in red extruding from them.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Air Jordan teaming up with UNDFTD on a military inspired 'Deep Green' edition in 2005 (limited to 72 pairs).

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Tim DeFrisco. Pictured: Michael Jordan dribbling
    • Mike Powell. Pictured: Michael Jordan takes a shot vs former UNC teammate James Worthy - 1991
    • Eddie Wagner. Pictured: Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Leather Upper
      • White urethane-coated Mesh Sidewall Cage
      • Black & Red Midsole
      • Black Wing Flaps
      • Red Square Eyelet System
      • Nike Air Branding on Heel Tab
      • Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Flight Nostalgia
    • White/Fire Red-Black
    • Product Code:

    • 308497-116
    • Launched on:

    • 09-03-2019
    • Silhouette Explored

      Dressed in a familiar white, black and red colour scheme, the Flight Nostalgia is unique for featuring crimson volcanic doodles across the black panelled sections. The interior lining is black, whilst the tongue lining is finished in crimson red. The heel counter features a white embossed Jumpman rather than classic Nike Air branding.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) - although he was seen in the Jordan V more frequently - and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired 'Deep Green' edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Tim DeFrisco. Pictured: Michael Jordan dribbling
    • Mike Powell. Pictured: Michael Jordan takes a shot vs former UNC teammate James Worthy - 1991
    • Eddie Wagner. Pictured: Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Leather Upper
      • White urethane-coated Mesh Sidewall Cage
      • White Midsole Panel
      • White Wing Flaps & Heel Tab
      • Metallic Silver Square Eyelet System
      • White Interior Lining
      • Silver Jumpman Logo on Heel Counter
      • White Air Window & Air Cushioning
      • White Outsole

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • White
    • WHITE/METALLIC SILVER-PURE PLATINUM
    • Product Code:

    • 308497-100 (2017)
    • Launched on:

    • 13-05-2017
    • Silhouette Explored

      The Jordan IV gets wrapped in an icy white coat with complementing silver accents on the eyelet system. The mudguard, toe vamp, mesh sidewall and Air midsole are all dressed in white, the Jumpman logo encased on the heel counter arrives in silver for a clean, refined finish. You'd be carefl not to wear these on a rainy day :(:

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan
      • White Leather Upper
      • White urethane-coated Mesh Sidewall Cage with Black Underlay
      • White Midsole Panel
      • Black Wing Flaps & Heel Tab
      • Royal Blue Square Eyelet System
      • Royal Blue Interior Lining
      • Royal Blue Logo on Heel Counter
      • White Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Motorsport
    • White/Game Royal-Black
    • Product Code:

    • 308497-117 (2017)
    • Launched on:

    • 25-03-2017
    • Silhouette Explored

      Made to celebrate Michael Jordan's Jordan Brand Motorsport team, the pair was originally released for the team in 2006. The shoe is dressed in white leather, with hits of blue and black accents across the midsole, mudguard, interior lining, the heel tab and the wing flaps. The heel counter features a royal blue Jumpman logo.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VI. His Airness. 23. 1/6. The Air Jordan was released as the 6th silhouette in the Jordan line for the 90/91 season.

      • Nike Air Jordan
      • Durabuck™ Upper
      • Perforated Sidewall Holes
      • Absence of Nike Swoosh
      • Translucent Ridged Midsole
      • Air Window Unit + Air Cushioning
      • Stretch Lace Pocket with Jumpman Logo
      • Exoskeletal Synthetic Mould Heel Tab

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Infared
    • BLACK/INFRARED
    • Product Code:

    • 384664-060 (2019)
    • 384664-023 (2014)
    • 384664-003 (2010)
    • 136038-061 (2000)
    • 4391 (1991)
    • Launched on:

    • 16-02-2019
    • 28-11-2014
    • 2010
    • 2000
    • 1991 OG
    • Silhouette Explored

      Excellence Personified. The Infared colouway has become synonymous with MJ's dominant first ring finals performance. Dressed in black Durabuck (newer versions utilise suede), the heel counter features the Jumpman logo whilst the perforated sidewall holes are decorated with 3M detailing, giving the staple a glimmer in UV light. Red accents are present on the midsole and heel tab whilst the Jumpman on the stretch lace pocket also comes in red. One of the final Jordan's to feature an Air unit, the VI boasts Air cushioning in the sole for that familiar shock absorption, whilst the remaining portion of the lower midsole is icy translucent.

      HIESSIK Favourites: Infared (Black), Black/UNC & Black/Metallic. To explore the Air Jordan VI, visit Shoe Shelf.

      Silhouette Explored — History

      The beginning of a dynasty. 1/6. 6/1.

      The Air Jordan VI was introduced for the 1990/91 season. It became the shoe that Michael Jordan picked up his first ring in. A record-setting year, MJ individually and collectively took home a number of awards, he averaged 31.5 points on the way to a scoring title, All NBA First (& Defensive 1st) team and the regular season MVP, whilst winning 61 games (a franchise record at the time), sweeping the Detroit Pistons in the ECF and then beating the Magic Johnson led Lakers on his way to a Finals MVP. Michael Jordan took to the '91 All Star Game in the Infared VI, a colour series popularised by the Air Max 90 a year before.

      The Jordan VI was designed by Tinker Hatfield, the highlights of the silhouette being the ridged PU midsole, translucent sole and exposed Air unit. The VI was the first to introduce a reinforced toebox, as MJ found getting into the prior models difficult. The synthetic Durabuck™ upper featured perforated air holes, the heel counter was embroidered with Nike Air branding rather than the more modern Jumpman logo and the heel tab and tongue tab area were open and constructed of a moulded material via die-cut, an early ode to the design of the exoskeletal Air Huarache, which added flexibility and took design cues from the rear spoiler of the Porsche 911. The lace area (termed a stretch lace pocket) was partially covered with a Jumpman patch and the laces arrived with a fastener. Mystically, the Jordan VI became a foreseer of the future, he won his first wearing the VI and went on to win 6 rings - coincidence, we think not.

      Notable Games & Events featuring the Jordan VI

    • NBA All Star Game 1991
    • NBA Finals — Chicago Bulls (4) vs. Los Angeles Lakers (1)

    • Image Credit:

    • All Sport. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • Andrew Bernstein. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • Manny Millan. Pictured: Michael Jordan dunks with his tongue out.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VI. His Airness. 23. 1/6. The Air Jordan was released as the 6th silhouette in the Jordan line for the 90/91 season.

      • Nike Air Jordan
      • Leather Upper in White
      • Perforated Sidewall Holes
      • Absence of Nike Swoosh
      • Translucent Ridged Midsole
      • Air Window Unit + Air Cushioning
      • Stretch Lace Pocket with Jumpman Logo
      • Exoskeletal Synthetic Mould Heel Tab

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • White Infared
    • White/INFRARED
    • Product Code:

    • 3384664-123 (2014)
    • 384664-103 (2010)
    • 4389 (1991)
    • Launched on:

    • 15-02-2014
    • 2010
    • 1991 OG
    • Silhouette Explored

      Worn by Michael Jordan during the '91 season, the White Infared features white leather, with Infared red accents on the midsole, lace cover and heel tab. The interior lining and heel collar of the shoe provide contrast in black. The White Infared was primarily worn during road trips, and is the lesser represented sibling to the iconic Infared in black, which MJ wore during the 1991 Finals.

      HIESSIK Favourites: Infared (Black), Black/UNC & Black/Metallic. To explore the Air Jordan VI, visit Shoe Shelf.

      Silhouette Explored — History

      The beginning of a dynasty. 1/6. 6/1.

      The Air Jordan VI was introduced for the 1990/91 season. It became the shoe that Michael Jordan picked up his first ring in. A record-setting year, MJ individually and collectively took home a number of awards, he averaged 31.5 points on the way to a scoring title, All NBA First (& Defensive 1st) team and the regular season MVP, whilst winning 61 games (a franchise record at the time), sweeping the Detroit Pistons in the ECF and then beating the Magic Johnson led Lakers on his way to a Finals MVP. Michael Jordan took to the '91 All Star Game in the Infared VI, a colour series popularised by the Air Max 90 a year before. The Jordan VI was designed by Tinker Hatfield, the highlights of the silhouette being the ridged PU midsole, translucent sole and exposed Air unit. The VI was the first to introduce a reinforced toebox, as MJ found getting into the prior models difficult. The synthetic Durabuck™ upper featured perforated air holes, the heel counter was embroidered with Nike Air branding rather than the more modern Jumpman logo and the heel tab and tongue tab area were open and constructed of a moulded material via die-cut, an early ode to the design of the exoskeletal Air Huarache, which added flexibility and took design cues from the rear spoiler of the Porsche 911. The lace area (termed a stretch lace pocket) was partially covered with a Jumpman patch and the laces arrived with a fastener. Mystically, the Jordan VI became a foreseer of the future, he won his first wearing the VI and went on to win 6 rings - coincidence, we think not.

      Notable Games & Events featuring the Jordan VI

    • NBA All Star Game 1991
    • NBA Finals — Chicago Bulls (4) vs. Los Angeles Lakers (1)
    • Kanye West 'College Dropout' CD Booklet
    • Custom Jordan VI in Batman Returns

    • Image Credit:

    • All Sport & Getty Images. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • Andrew Bernstein. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • ... Pictured: Larry David in the Jordan VI White Infared (1992).
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Midsole
      • Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Bred
    • Black/White-Varsity Red
    • Product Code:

    • 378037-061 (2019)
    • 378037-010 (2012)
    • 136046-062 (2008) - CDP
    • 136046-061 (2001)
    • 130245-061 (1996)
    • Launched on:

    • 03-12-2019
    • 21-12-2012
    • 20-12-2008
    • 2001
    • 1996 OG
    • Silhouette Explored

      The colourway Michael Jordan wore as he won his 4th ring, the Bred XI is dressed in the colour of MJ's hometown Bulls, the glossy patent leather and nylon Cordura upper is finished in black. The midsole provides contrast in white, whilst the carbon-fibre infused outsole and embroidered Jumpman logo on the rear quarter panel arrive in red. An Air Jordan logo detail completes the silhouette across the midsection of the tongue in white. The Bred XI is expected to release in December 2019.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Nathaniel S. Butler. Pictured: Michael Jordan in the XI Bred vs. the Seattle Supersonics (1996)
    • ...
    • ...
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Midsole
      • Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Concord
    • White/Black-Dark Concord
    • Product Code:

    • 378037-100 (2018)
    • 528895-153 (2014 - Low Variant)
    • 378037-101 (2011)
    • 136046-101 (2000)
    • 130245-101 (1995)
    • Launched on:

    • 08-12-2018
    • 03-05-2014 — Low Variant
    • 23-12-2011
    • 2000
    • 1995 OG
    • Silhouette Explored

      The original colourway of the Jordan XI.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Nathaniel S. Butler. Pictured: Michael Jordan in the XI Bred vs. the Seattle Supersonics (1996)
    • ...
    • ...
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Midsole
      • Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Columbia / Legend Blue
    • White/Black-Legend Blue​
    • Product Code:

    • 378037-117 (2014)
    • 136046-142 (2001)
    • 130245-141 (1996)
    • Launched on:

    • 20-12-2014
    • 2001
    • 1996 - OG
    • Silhouette Explored

      The final original Jordan to release in the colours of his alma mater, the Columbia Blue was worn by Jordan during the 1996 All Star Game. It is dressed in white across both the patent leather section and the Cordura nylon area. The heel and ankle collar is finished in a soft black fabric, whilst the embroidered Jumpman on the rear leather quarter panel gives the silhouette some colour in a sky blue. The highlight of the silhouette, the translucent midsole arrives with an icy blue tint. The 2014 retro was renamed the 'Legend Blue'.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Iridescent Black High Patent Leather Upper
      • Textured Leather Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Outsole
      • White Midsole
      • Jumpman Logo on Rear Lateral Heel
      • Speed Lacing - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • 72-10
    • Black/Gym Red-White-Anthracite
    • Product Code:

    • 378037-002 (2015)
    • Launched on:

    • 12-12-2015
    • Silhouette Explored

      Released in celebration of the Chicago Bull's record 72-win season (broken by the Golden State Warriors in 2016), the 72-10 colourway replaces the Cordura nylon laceguard with textured leather in black for a premium finish. The signature patent leather panel that traverses the whole of the silhouette features an iridescent overlay. The stitched Jumpman on the rear quarter panel is replaced by an embossed version in red to complete the 72-10 colourway.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Midnight Navy High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall in White
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Outsole
      • White Midsole
      • Embroidered Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Win Like 82
    • White/University Blue-Midnight Navy
    • Product Code:

    • 378037-123 (2017)
    • Launched on:

    • 11-11-2017
    • Silhouette Explored

      Win Like 82 — Inspired by the UNC Tar Heels and Michael Jordan's national championship winning year. A game ritual of MJ's was reportedly to wear his UNC collegiate practice shorts under his team uniform, and as such the Win Like 82 XI is dressed in the midnight navy and university blue of UNC. The patent leather panel and the interior lining of the shoe are midnight navy, the Jumpman utilises a lighter shade in university blue, whilst a woven Jordan tag also in university blue completes the shoe.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Iridescent Black High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Translucent Outsole
      • White Midsole
      • Black Interior Lining
      • Speed Lacing - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Baron
    • Black/Metallic Silver-White
    • Product Code:

    • 528895-010 (2017)
    • Launched on:

    • 27-05-2017
    • Silhouette Explored

      Dressed in iridescent black with a white midsole and an icy white translucent outsole, the Baron XI has a clean finish. They are - reportedly - an ode to MJ's time at the Birmingham Barons in Minor League Baseball.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Soft Beige High Patent Leather Upper
      • Suede Laceguard & Sidewall in
      • Carbon Fiber Midsole Shanks
      • Translucent Outsole
      • White Midsole
      • Embroidered Jumpman Logo on Rear Lateral Heel in Red
      • Black Interior Lining
      • Red Sidewall Piping
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Platinum Tint
    • PLATINUM TINT/UNIVERSITY RED-SAIL
    • Product Code:

    • 378037-016 (2018)
    • Launched on:

    • 27-10-2018
    • Silhouette Explored

      A fresh Jordan XI variant introduced at the tail end of 2018. The Platinum Tint is predominantly soft beige across both the patent leather panel and the Cordura nylon sidewall. Red piping is featured on the both the rear medial and lateral quarter panel, the laces arrive in white, whilst the embroidered Jumpman is finished in red.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Black High Patent Leather Upper
      • Suede Laceguard & Sidewall in Black
      • Carbon Fiber Midsole Shanks
      • Translucent Outsole
      • Black Midsole
      • Jumpman Logo on Rear Lateral Heel in Black
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Cap & Gown / Prom Night
    • Black/Black-Black
    • Product Code:

    • 378037-005 (2018)
    • Launched on:

    • 26-05-2018
    • Silhouette Explored

      Introduced in 2018, the Cap & Gown's (or Prom Night's) reflect Michael Jordan's desire to have a silhouette that could be paired with a suit. Dressed in a fully monochromatic black, the Cap & Gown combines patent leather with a suede sidewall and laceguard. The Jumpman logo is embossed in black on the rear lateral heel, whilst the heel tab features 23 branding. The only element of contrast arrives through the outsole, which is finished in a dark blue translucent tint.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • Black High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall in Black
      • Carbon Fiber Midsole Shanks
      • Blue Translucent Outsole
      • Black Midsole
      • Embroidered Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Gamma
    • Black/Gamma Blue-Varsity Maize
    • Product Code:

    • 378037-006 (2013)
    • Launched on:

    • 21-12-2013
    • Silhouette Explored

      Releasing in 2013, the Gamma variant of the Jordan XI arrives in black with a sky blue embroidered Jumpman and a blue translucent midsole.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan XI. His Airness. 23. 4th Ring. 'I'm Back'

      • Nike Air Jordan
      • High Patent Leather Upper
      • Cordura Nylon Laceguard & Sidewall
      • Carbon Fiber Midsole Shanks
      • Icy Translucent Midsole
      • Jumpman Logo on Rear Lateral Heel
      • Speed Lace - Nylon Webbing Loops

      RELEASE INFO

      Brand

    • Nike Air Jordan

    • Space Jam
    • Black/Dark Concord-White​
    • Product Code:

    • 378037-003​ (2016)
    • 378037-041 (2009)
    • 136046-041 (2000)
    • Launched on:

    • 10-12-2016
    • 23-12-2009
    • 2000 - First Release
    • 1995 - OG - Jordan Player Pair
    • Silhouette Explored

      Before being christened the 'Space Jam' after its appearance in the cult film of the same name, the Black/Varsity Blue colourway was worn by Michael Jordan during the Eastern Conference semi-finals against the Orlando Magic. The 2016 retro returned some of the elements present in the original such Nike Air branding in the insole, the sidewall panel has a higher cut than usual, the embroidered Jumpman logo on the lateral heel is jumping to the left and the heel counter features '45' rather than the '23' featured in the movie. The Space Jam is completely dressed in black, with a white midsole and a clear translucent outsole. The midsole of the 2016 retro has an icy blue hue.

      Silhouette Explored — History

      "I'm Back" (with a bang, no less)

      Created by Tinker Hatfield as Jordan's return shoe in 1995, the XI marked the start of a second period of dominance for 23.

      The Jordan XI debuted in Game 1 of the Eastern Conference semi-finals match-up against Penny & Shaq's Orlando Magic. MJ took to the hardwood in a pair of new threads and a new number to boot, his signature No.23 was replaced by the No.45. The Bulls eventually lost the series in 6 games, and a memorable moment occurred when guard Nick Anderson stole the ball from Jordan to secure Game 1 and was quoted after the game saying that "No. 45 doesn’t explode like No. 23 used to". A year later, Jordan would set a then NBA record of 72 wins, go on to win his 4th of six rings (and the 1st in his second 3-peat), the regular season and finals MVP, the regular season scoring title and be included in the NBA 1st team. Jordan's '96 championship was won on Father's Day, his first since his father's untimely murder in 1993 and prompted an extremely emotional response.

      Silhouette Explored — History

      The design of the XI deviated from the existing models on the hardwood, being the first basketball shoe to introduce high patent leather across the upper, the XI is earmarked as having an element luxury to it. Tinker referenced a convertible automobile as a partial inspiration behind the silhouettes design, with the patent rand (or vamp) representing the metallic body and the nylon upper reflecting an open roof. The Cordura nylon laceguard and sidewall was unique in relation to material components, with many shoes at the time simply using leather, canvas or suede. As a performance mechanic, Cordura was known to be flexible, breathable and lightweight - key tools that would help elevate the game of the man known to defy gravity.

      Another key performance enhancement that the XI introduced was carbon fibre shank plates in the outsole; they were built to help deliver seamless transitions between lateral and medial foot movement. Carbon fibre was not only durable but it was lighter than previous midsole anchors. Aesthetically, the outsole is perhaps best known for its icy translucent look that was privy to an array of coloured tints, which Hatfield highlighted as going against the grain in regard to NBA uniform policy. Like some of the previous Jordan iterations, Tinker Hatfield refined the lacing system, forgoing the use of traditional eyelets for 5 nylon webbing loop panels that house rope laces, for a 'speed lace'.

      Notable Games & Events featuring the Jordan XI

    • 1996 NBA Finals
    • Boyz II Men at the '96 Grammy Awards

    • Image Credit:

    • Jonathan Daniel. Pictured: Michael Jordan in the Space Jam XI vs Shaquille O'Neal
    • Warner Bros. Pictured: Michael Jordan in Space Jam XI (1996)
    • ...Pictured: Michael Jordan in the Space Jam XI vs Penny Hardaway (1996)
    • All Rights Reserved to the respective owners and creators of media used
    • YEEZY BOOST 700
      Bold. Outlier.
      The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.

      • Canvas Mid-Section
      • Suede Toe Vamp Panel
      • Teal Blue & Green Mesh/Canvas Toe Vamp Panels
      • Synthetic Leather Lace Guard
      • Mesh Medial & Lateral Sidewall
      • Curved Midsole Accents & Ridge Detailing
      • Grey Mesh Ankle Collar
      • 3M Detailing
      • Boost™ Sole

      RELEASE INFO

    • OG Wave Runner
    • Solid Grey/Chalk White-Core Black
    • Product Code:

    • B75571
    • Launched on:

    • 01-11-2017 (US Exclusive)
    • 10-03-2018 (US General)
    • 15-09-2018 (Global)
    • Silhouette Explored

      Aesthetically the most complex YEEZY silhouette, the 700 Wave Runner utilises significant colour blocking to make a statement. The upper combines several mesh, canvas and synthetic leather panels, whilst the toe vamp takes on a unique shape with separate panels that are pops of colour forming light blue and teal hues, the curved area that makes up the majority of the vamp completes the construction in grey suede. Towards the rear sidewall is a curved canvas panel that houses 2 cylindrical 3M accents. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather. The laces come in neon yellow. The midsole of the 700 features curved accents that are finished with reflective 3M detailing. The ridges in the midsole accentuate the 700s distinct shape and add an extra element to its structure, with the orange tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III. The outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology made from TPU, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in suede and features 8 small circular accents on both the lateral and medial heel sides.

      Available in 4 colours: OG Wave Runner, Mauve, Salt & Inertia, explore them by visiting the Shoe Shelf or to get your own pair, click here

      Silhouette Explored – Boost™

      Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.

      'Sean Wotherspoon' Air Max 1/97
      Hybrid.
      Released on Air Max Day 2018 as part of Nike's RevolutionAIR competition.

      • Nike x Sean Wotherspoon
      • Air Max 1 / Air Max 97 Fusion
      • Corduroy Upper 
      • Multi-Colour (Gradient) Blend
      • Tongue Tab Decal
      • Denim Heel Tab
      • "VA to LA" Text Detail

      RELEASE INFO

    • Multi
    • LIGHT BLUE FURY/LEMON WASH
    • Product Code:

    • AJ4219-400
    • Launched on:

    • 26-03-2018 (Global) — Air Max Day 2018
    • Silhouette Explored

      Air Max 1/97 'Sean Wotherpoon'. The Nike Air Max 1/97 is a hybrid model of two iconic silhouettes, fusing the Air Max 1 and the Air Max 97. The Sean Wotherspoon variant takes the most recognisable elements of both silhouettes, the ridged upper of the Air Max 97 and the Air Max 1 outsole and midsole with the signature small air bubble unit and blends them to form a perfect harmony. The design is from the mind of Sean Wotherspoon, sneaker collector and owner of Round Two. The special release comes as part of Nike's REVOLUTIONAir competition in celebration of Air Max Day 2018 & 3 decades since the inception of the Air Revolution.

      Wotherspoon cited inspirations such as 80s and 90s hats, windbreakers and vintage Nike sneakers as components that ultimately produced the final result. The upper's construction is primarily corduroy in 6 pastel colours (or layers), the majority from the tongue to the lace cage is finished in a soft yellow. Extra details include denim detailing on the heel and tongue pull tabs. The heel tab features embroidered text "VA to LA", a reference to Sean's home town and his current homestead. The unique silhouette is completed with a set of tongue decals that feature a wave motif, which allude to Sean Wotherspoon's love of surfing. The insole features a Smiley face, which is taken from a classic Nike t-shirt, 'Have a Nike day'.

      Available in 1 colour: Multi. Sean Wotherspoon has also teased a number of personal pair variants of the Nike Air Max 1. Explore the SW Air Max 1/97 on Shoe Shelf or get your own pair by clicking here.

      Air Max 1 — Silhouette Explored — History

      The Air Max 1, the originator. The Visible Air revolution headed by Tinker Hatfield begun in 1987, 9 years after the introduction of the Air Tailwind. Tinker Hatfield cited the inspiration behind Visible Air as the Centre Georges Pompidou, a Parisian building with all of its structural elements exposed (or inverted). The idea of removing part of the midsole to expose the Air unit was derived from the buildings architectural structure. The Air Max 1's release coincided with the release of the beloved Air Safari, the Air Trainer 1, the Air Revolution and the Air Sock, but the legacy of the Air Max 1 sits in its own lane. The 1 combined suede (or nylon) with mesh across its panelled upper, a mudguard was introduced that pervaded across the whole silhouette (from back to front). In 2002, atmos Japan and Hidefumi Hommyo collaborated with Nike on the Air Max 1, famously dressing it in the patterned upper of the Air Max Safari, the collaboration is celebrated as one of Nike's greatest and most important.

      Air Max 97 — Silhouette Explored — History

      Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

      The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

      Air Force 1
      Canvas. Icon. Timeless. Refined.
      Virgil Abloh reimagines the Air Force 1

      • Nike x Off-White™ c/o Virgil Abloh
      • Ripstop Upper
      • Canvas Heel Counter
      • Taped Seams
      • "AIR" Branding on Midsole
      • Rep Zip Tie, Re-Issues utilise a Blue Zip Tie
      • "GHOSTING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh
    • White
    • WHITE/WHITE-SAIL
    • Product Code:

    • AO4606-100
    • Launched on:

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air Force 1. "An Icon Re-Imagined". The Air Force 1 as part of "THE TEN" makes up part of the 5 "GHOSTING" silhouettes. Virgil incorporated what he considered the foundation of the Air Force 1 in his rendition: New York. The AF1 has long been associated with East Cost hip-hop culture with artists such as Jay-Z, Nas and KRS-One heralding its importance to the Empire City. Virgil's changes are diminutive, the signature leather upper is replaced by monochromatic translucent ripstop with taped seams. Virgil's rendition appears like a ghost in the shell, with the Air Force 1's body casing missing but its form very much still present and recognisable. The lace guard and heel tab are finished in a natural suede, with the Swoosh featuring exposed stitch detailing and an orange tab accent. The heel counter is canvas, whilst the midsole features "AIR" in Helvetica Letraset and the medial sidewall is complete with Off-White™ branding. As with many of the other TEN models the tongue appears as unfinished foam with a complementary red zip-tie locked in the laces.

      Available in 2 other colours: Black & Volt. Explore The 10: Air Force 1 by visiting Shoe Shelf or purchase your own pair by visiting the e-store.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.

      "UPTOWNS"

      "BLANK CANVAS"

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Canvas. Icon. Timeless. Refined.
      Virgil Abloh reimagines the Air Force 1.

      • Nike x Off-White™ c/o Virgil Abloh
      • Black Ripstop Upper
      • Canvas Heel Counter
      • Taped Seams
      • "AIR" Branding on Midsole
      • Orange Tab Accent
      • Blue Zip Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • BLACK
    • BLACK/WHITE-CONE-BLACK
    • Product Code:

    • AO4606-001
    • Launched on:

    • 19-12-2018 (Global)
    • The 10: Air Force 1. "An Icon Re-Imagined". Monochrome is the theme for the Black variant of the The 10: Air Force 1. The signature leather upper of the Air Force 1 is replaced by black ripstop with taped seams. Following his reductive "GHOSTING: principle, Virgil's rendition appears like a ghost in the shell, with the Air Force 1's body casing missing but its form very much still present and recognisable. The lace guard and heel tab are finished in a dyed black suede. The exposed stitch Swoosh comes in white and features the orange tab accent towards the rear. The heel counter is canvas, whilst the midsole features "AIR" in white Helvetica Letraset and the medial sidewall is complete with Off-White™ branding. The tongue of the Black AF1 is unfinished foam is black with a complementary sky blue zip-tie locked in the laces.

      Available in 2 other colours: OG White/Sail & Volt. Explore The 10: Air Force 1 by visiting Shoe Shelf or purchase your own pair by visiting the e-store.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.

      "UPTOWNS"

      "BLANK CANVAS"

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Canvas. Icon. Timeless. Refined.
      Virgil Abloh reimagines the Air Force 1

      • Nike x Off-White™ c/o Virgil Abloh
      • Lime Green Ripstop Upper
      • Canvas Heel Counter
      • Taped Seams
      • "AIR" Branding on Midsole
      • Orange Tab Accent
      • Blue Zip Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • VOLT
    • VOLT/HYPER JADE-CONE-BLACK
    • Product Code:

    • AO4606-700
    • Launched on:

    • 19-12-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Force 1. "An Icon Re-Imagined". For the Air Force 1 re-issues the form of the shoe remains the same, but the Volt colourway is loud and brash. The signature leather upper of the Air Force 1 is replaced by lime green translucent ripstop with taped seams. Following his reductive "GHOSTING: principle, Virgil's rendition appears like a ghost in the shell, with the Air Force 1's body casing missing but its form very much still present and recognisable. The lace guard and heel tab are finished in a dyed green suede. The exposed stitch Swoosh is black and features the orange tab accent towards the rear. The heel counter is canvas, whilst the midsole features "AIR" in Helvetica Letraset and the medial sidewall is complete with Off-White™ branding. The tongue of the Volt AF1 is unfinished foam in dyed green with a complementary sky blue zip-tie locked in the laces.

      Available in 2 other colours: OG White/Sail & Black. Explore The 10: Air Force 1 by visiting Shoe Shelf or purchase your own pair by visiting the e-store.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      data-aos="fade-up"

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.

      "UPTOWNS"

      "BLANK CANVAS"

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. Devil's Colours. Take Flight
      Virgil Abloh reimagines the Air Jordan 1.

      • Nike x Off-White™ c/o Virgil Abloh
      • Leather Upper with Mesh Toebox
      • Foam Tongue
      • Perforated Swoosh & Off-White™ Branding on the Medial Side
      • Iconic Wings Logo on 'Wing Flaps' (Ankle Collar)
      • "AIR" Branding on the Rear Midsole
      • Deconstructed Swoosh with Stitch Detailing
      • Red Zip-Tie
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • OG Chicago
    • WHITE/BLACK-VARSITY RED
    • Product Code:

    • AA3834-101
    • Launched on:

    • 09-09-2017 (New York*)
    • 18-09-2017 (London*)
    • 21-09-2017 (Milan*)
    • 26-09-2017 (Paris*)

    • *Pre-Release at NIKE OFF CAMPUS Events

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air Jordan 1. A native of Chicago, the home of the Bulls and the city in which Michael Jordan defined his legacy, it's no surprise the impact that MJ has on people, no less Virgil Abloh. "To me Jordan is like a superhero, he's like Superman in real life". And what the cape represents to Superman, is what Air Jordan's represent to MJ.

      Virgil wanted to apply his imprint without tinkering with the iconic colourway and decided to employ a reductive approach to design. Virgil achieves this by incorporating several unique materials across the construction of the silhouette through layers and panelling. Across the laceguard, topline and toe vamp the shoe is finished in leather, whilst rear heel paneling on the lateral side is finished in suede, the toebox is mesh. The large Swoosh only appears on the lateral side and is held on the shoe by stitching, Off-White text branding acts as an overlay on the medial side of the shoe with a perforated Swoosh barely visible below. The 10 version retains the iconic Peter Moore designed Wings logo on some 'wing flaps' near the topline and is completed with "AIR" branding on the rear midsole.

      Available in 2 other colours: White & UNC (Blue & White). To explore The 10: Air Jordan 1, visit Shoe Shelf, or to purchase the Chicago, click here.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      "TAKE FLIGHT"

      "SUPERMAN"

      Image Credit:

    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. UNC. Take Flight
      Virgil Abloh reimagines the Air Jordan 1.

      • Nike x Off-White™ c/o Virgil Abloh
      • Sky Blue Leather Upper with Mesh Toebox
      • White Foam Tongue with Classic Woven Nike Air Label
      • Perforated Swoosh & Off-White™ Branding on the Medial Side
      • Iconic Wings Logo in White on 'Wing Flaps' (Ankle Collar)
      • "AIR" Branding on the Rear Midsole
      • Sky Blue Outsole
      • White Laces
      • Red Zip-Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • UNC / Powder Blue
    • WHITE/DARK POWDER BLUE-CONE
    • Product Code:

    • AQ0818-148
    • Launched on:

    • 23-06-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Jordan 1. A native of Chicago, the home of the Bulls and the city in which Michael Jordan defined his legacy, it's no surprise the impact that MJ has on people, no less Virgil Abloh. "To me Jordan is like a superhero, he's like Superman in real life". And what the cape represents to Superman, is what Air Jordan's represent to MJ.

      The UNC colourway celebrates Michael Jordan's 3 year stint at the University of North Carolina. The non-Off-White™ version was originally released in 2015 to celebrate 30 years of the Air Jordan brand and 23's legacy. Virgil Abloh debuted the Off-White™ variant at the 2018 Met Gala, whilst wearing the first 2-piece suit from his period as LV Men's artistic director. The Off-White™ AJ1 UNC comes in sky blue across the toe cap, segmented panels of the sidewall, the laceguard and the heel counter; whilst, the mesh toebox and remaining panels are finished in white. As with the first iteration, the medial Swoosh is perforated, with Off-White™ branding acting as an overlay, the lateral Swoosh is separated from the main body with an X-ACTO knife and utilises orange stitching to hold it in place. The ankle collar keeps its flaps with the WINGS logo embellished on both sides. The heel counter features a suede panel that wraps around both the medial and lateral sidewall, with blue stitching and an orange tab accent where the Swoosh meets the panel.

      Available in 2 other colours: OG Chicago & White. To explore The 10: Air Jordan 1, visit Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      "TAKE FLIGHT"

      "SUPERMAN"

      Image Credit:

    • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      His Airness. Icy. Take Flight
      Virgil Abloh reimagines the Air Jordan 1.

      • Nike x Off-White™ c/o Virgil Abloh
      • White Leather Upper with Blue Tint & Mesh Toebox
      • Foam Tongue
      • Perforated Swoosh & Off-White™ Branding on the Medial Side
      • Iconic Wings Logo on 'Wing Flaps' (Ankle Collar)
      • "AIR" Branding on the Rear Midsole
      • Deconstructed Swoosh with Stitch Detailing
      • Sky Blue Zip-Tie
      • EU Exclusive

      RELEASE INFO

      Brand:

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/WHITE
    • Product Code:

    • AQ0818-100
    • Launched on:

    • 03-03-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Jordan 1. A native of Chicago, the home of the Bulls and the city in which Michael Jordan defined his legacy, it's no surprise the impact that MJ has on people, no less Virgil Abloh. "To me Jordan is like a superhero, he's like Superman in real life". And what the cape represents to Superman, is what Air Jordan's represent to MJ.

      Feel a breeze. Debuting at Off-White™'s Paris Fashion Week FW18 show, the first re-issue of the Air Jordan 1 continues the theme of deconstruction and comes in an icy white leather and mesh upper, with a subtle blue tint. The shoe replaces the standard red zip-tie with a blue zip-tie locked in the laces. Diminutive contrasting details appear across the shoe such as blue stitching on the Swoosh and the orange tab accent. All Helvetica Quotations & Off-White™ branding is in black.

      Available in 2 other colours: OG Chicago & UNC (Blue & White). To explore The 10: Air Jordan 1, visit Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      "TAKE FLIGHT"

      "SUPERMAN"

      Image Credit:

    • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Max 90
      Bold. 
      Virgil Abloh reimagines the Air Max 90.

      • Nike x Off-White™ c/o Virgil Abloh
      • Mesh & Suede Combination Upper
      • Translucent Phylon Midsole
      • Carved Nike Heel Back Tab
      • Off-White™ Branding on Medial Sidewall
      • Visible Stitch Detailing across Swoosh & Upper
      • Orange Tab Accent
      • Red Zip-Tie
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • WHITE
    • SAIL/WHITE-MUSLIN
    • Product Code:

    • AA7293-100
    • Launched on:

    • 09-09-2017 (New York*)
    • 18-09-2017 (London*)
    • 21-09-2017 (Milan*)
    • 26-09-2017 (Paris*)

    • *Pre-Release at NIKE OFF CAMPUS Events

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air Max 90. Part of "REVEALING". The 10: Air Max 90 was designed with the intention of giving you a window into the soul of the silhouette. The Air Max 90 is deconstructed to its bare bones, the upper is primarily mesh with daisy white synthetic panels on the upper sidewalls and natural suede above the midsole till the rear heel counter. The heel tab has been carved out with an X-ACTO knife and hangs free of the rest of the shoes body, with the heel counter exposed in canvas. The Swoosh is present on the lateral sidewall and finished in white with stitch detailing, additional details include black diamond patterned detailing across the laceguard and an orange tab accent above the Swoosh. On the medial sidewall is an overlay of Off-White™ branding and a black rectangular decal at the Swooshes head. The midsole is produced from Phylon, whilst the signature Air unit of the 90 is completely transparent giving you a glimpse into the cushioning system that has defined a generation.

      Available in 2 other colours: Black & Desert Ore. Explore The 10: Air Max 90 on Shoe Shelf or get your own pair by clicking here.

      Silhouette Explored — History

      Air Max 90. A household name. Originally called the Air Max III, the silhouette was designed by Tinker Hatfield in 1990. The Air Max 90 is known for its sleek yet volumetric design and shape. Featuring a number of panels and materials across its construction, the Air Max 90 is a silhouette of profile, in contrast to its sibling the Air Max 1, the 90 raised the proportions and got a bit more audacious, the signature Air window on the midsole increasing in size. The midsole is segmented into 3 sections, with the famous Air compartment housed in the mid-section that features precise ridge detailing. A large leather panel pervades the medial and lateral sidewall of the shoe and the ridge detailing that is present on the midsole is also etched on a small portion of the lace-guard. Demand for the iconic silhouette reached fever-pitch in 2013, with the issue of Hyperfuse variants for the 'Independence Day' pack. The Air Max 90 has deep history embedded within the UK due to football fan culture and the UK night scene. 

      Silhouette Explored — History

      The original design produced versatility as the array of panels on the silhouette enabled the shoe to be made in a variety of materials, yielding options in performance design. The 90 (or Air Max III at the time) was maximalist relative to its predecessors, the bold colours and large(r) proportions were enough to act as a conversation starter.

      "90'S BABY"

      Air Max 90
      Bold. 
      Virgil Abloh reimagines the Air Max 90.

      • Nike x Off-White™ c/o Virgil Abloh
      • Black Mesh & Suede Combination Upper
      • Black Phylon Midsole
      • Carved Nike Heel Back Tab
      • Off-White™ Branding on Medial Sidewall
      • Visible Stitch Detailing across Burst Orange Swoosh & Upper
      • Orange Tab Accent
      • Light Blue Zip-Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Black
    • BLACK/BLACK-CONE-WHITE
    • Product Code:

    • AA7293-001
    • Launched on:

    • 07-02-2019 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Max 90. Part of "REVEALING". The 10: Air Max 90 was designed with the intention of giving you a window into the soul of the silhouette. The Air Max 90 is deconstructed to its bare bones, the upper is primarily mesh with daisy white synthetic panels on the upper sidewalls and natural suede above the midsole till the rear heel counter. The heel tab has been carved out with an X-ACTO knife and hangs free of the rest of the shoes body, with the heel counter exposed in canvas. The Swoosh is present on the lateral sidewall and finished in white with stitch detailing, additional details include black diamond patterned detailing across the laceguard and an orange tab accent above the Swoosh. On the medial sidewall is an overlay of Off-White™ branding and a black rectangular decal at the Swooshes head. The midsole is produced from Phylon, whilst the signature Air unit of the 90 is completely transparent giving you a glimpse into the cushioning system that has defined a generation.

      Available in 2 other colours: White & Black. Explore The 10: Air Max 90 on Shoe Shelf or get your own pair by clicking here.

      Silhouette Explored — History

      Air Max 90. A household name. Originally called the Air Max III, the silhouette was designed by Tinker Hatfield in 1990. The Air Max 90 is known for its sleek yet volumetric design and shape. Featuring a number of panels and materials across its construction, the Air Max 90 is a silhouette of profile, in contrast to its sibling the Air Max 1, the 90 raised the proportions and got a bit more audacious, the signature Air window on the midsole increasing in size. The midsole is segmented into 3 sections, with the famous Air compartment housed in the mid-section that features precise ridge detailing. A large leather panel pervades the medial and lateral sidewall of the shoe and the ridge detailing that is present on the midsole is also etched on a small portion of the lace-guard. Demand for the iconic silhouette reached fever-pitch in 2013, with the issue of Hyperfuse variants for the 'Independence Day' pack. The Air Max 90 has deep history embedded within the UK due to football fan culture and the UK night scene. 

      Silhouette Explored — History

      The original design produced versatility as the array of panels on the silhouette enabled the shoe to be made in a variety of materials, yielding options in performance design. The 90 (or Air Max III at the time) was maximalist relative to its predecessors, the bold colours and large(r) proportions were enough to act as a conversation starter.

      Air Max 90
      Bold. 
      Virgil Abloh reimagines the Air Max 90.

      • Nike x Off-White™ c/o Virgil Abloh
      • Tan Mesh & Suede Combination Upper
      • Tan Phylon Midsole
      • Carved Nike Heel Back Tab
      • Off-White™ Branding on Medial Sidewall
      • Visible Stitch Detailing across Burst Orange Swoosh & Upper
      • Orange Tab Accent
      • Light Blue Zip-Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Desert Ore
    • Desert Ore/Desert Ore-Hyper Jade-Bright Mango
    • Product Code:

    • AA7293-200
    • Launched on:

    • 07-02-2019 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Max 90. Part of "REVEALING". The 10: Air Max 90 was designed with the intention of giving you a window into the soul of the silhouette. The Air Max 90 is deconstructed to its bare bones, the upper is primarily mesh with daisy white synthetic panels on the upper sidewalls and natural suede above the midsole till the rear heel counter. The heel tab has been carved out with an X-ACTO knife and hangs free of the rest of the shoes body, with the heel counter exposed in canvas. The Swoosh is present on the lateral sidewall and finished in white with stitch detailing, additional details include black diamond patterned detailing across the laceguard and an orange tab accent above the Swoosh. On the medial sidewall is an overlay of Off-White™ branding and a black rectangular decal at the Swooshes head. The midsole is produced from Phylon, whilst the signature Air unit of the 90 is completely transparent giving you a glimpse into the cushioning system that has defined a generation.

      Available in 2 other colours: White & Black. Explore The 10: Air Max 90 on Shoe Shelf or get your own pair by clicking here.

      Silhouette Explored — History

      Air Max 90. A household name. Originally called the Air Max III, the silhouette was designed by Tinker Hatfield in 1990. The Air Max 90 is known for its sleek yet volumetric design and shape. Featuring a number of panels and materials across its construction, the Air Max 90 is a silhouette of profile, in contrast to its sibling the Air Max 1, the 90 raised the proportions and got a bit more audacious, the signature Air window on the midsole increasing in size. The midsole is segmented into 3 sections, with the famous Air compartment housed in the mid-section that features precise ridge detailing. A large leather panel pervades the medial and lateral sidewall of the shoe and the ridge detailing that is present on the midsole is also etched on a small portion of the lace-guard. Demand for the iconic silhouette reached fever-pitch in 2013, with the issue of Hyperfuse variants for the 'Independence Day' pack. The Air Max 90 has deep history embedded within the UK due to football fan culture and the UK night scene. 

      The original design produced versatility as the array of panels on the silhouette enabled the shoe to be made in a variety of materials, yielding options in performance design. The 90 (or Air Max III at the time) was maximalist relative to its predecessors, the bold colours and large(r) proportions were enough to act as a conversation starter.

      Chuck Taylor
      Icon. Centurion.
      Virgil Abloh reimagines the Chuck Taylor.

      • Converse obo. Nike x Off-White™ c/o Virgil Abloh
      • Translucent Mesh Upper
      • "LEFT" & "RIGHT" on Each Toe Cap
      • Chuck Taylor Logo Embellished on Medial Ankle Patch
      • Off-White™ Branding on the Medial Sidewall
      • "VULCANIZED" Branding on the Rear Midsole
      • Removed Nike Swoosh on Inside of Tongue
      • Icy Blue Gradient Midsole
      • "GHOSTING"

      RELEASE INFO

      Brand

    • Converse obo. Nike x Off-White™ c/o Virgil Abloh

    • Clear
    • WHITE/CONE-ICE BLUE
    • Product Code:

    • 162204C
    • Launched on:

    • 12-05-2018 (Global)
    • Silhouette Explored

      Known for its sleek, modest shape. The Chuck Taylor All Star utilises a canvas upper and a relatively thick vulcanised rubber midsole, the brown outsole is finished with a diamond like motif, to complete the silhouette the Converse All Star logo is embellished on the upper medial sidewall.

      The 10: Chuck Taylor 70. Part of "GHOSTING", Virgil Abloh's rendition of the Chuck Taylor brings the silhouette down to its barebones. The Nike x Off White™ Chuck All Star comes in a translucent mesh combination fabric that provides a X-ray-like depth to the shoe, whilst the highlight is arguably the icy blue gradient hue that makes up the midsole. Embellished across several areas of the silhouette is Off White™'s signature Helvetica Letraset. The toe cap features "LEFT" & "RIGHT" text denoting which shoe is which (as if you need a cue), whilst the midsole features "VULCANIZED" in reference to Converse's signature vulcanised rubber soles. On the medial sidewall is the iconic Chuck Taylor Logo and Off White™ branding. All the original TEN silhouettes arrive with a red zip tie.

      Available in 1 colour: White (Translucent). To explore The 10: Chuck Taylor All Star visit the Shoe Shelf or to purchase The Ten: Chuck Taylor All Star, click here.

      Silhouette Explored — History

      Chuck Taylor 70. The definitive original basketball sneaker. The Chuck Taylor is a silhouette with over a century worth of history, of which can be traced back to the 19th century and the growth of manufacturing industries (industrialisation) in the US; Charles Goodyear famously accidentally discovered the process of rubber vulcanisation which transformed tooling for shoes. Converse was formed in 1908 by Marquis Mills, and they developed the No-Skid, which was later renamed to the All Star for basketball. The shoe became 'endorsed' and championed by Chuck Taylor of the Akron Firestones and his name was adorned on the shoes ankle patch on the sidewall as a celebration of his work for the brand. Converse and the All Star continued to dominate the sneaker market until the late 60s and early 70s, before Nike and Adidas started to make inroads into the basketball market. Once sneaker technology evolved with the introduction of the Herringbone sole, Air technology and the shell-toed Superstar, the Chuck Taylor's role as a basketball sneaker was finished but its place in the annals of sneaker history are very much secured. Like the Nike Blazer, the Chuck Taylor has transcended its original purpose and function and gone onto become one of footwear's staple silhouettes. Whether you're into sneakers or not, its extremely likely at some point in your life you've owned a pair of Chuck Taylors. The shoe has become a favourite for skaters and casual wearers due to design that focuses on simplicity and construction that enables everyday wear and relative comfort.

      Image Credit:

    • Dick Raphael. Pictured: Wilt Chamberlain (SF Warriors) vs the Celtics at the Garden - 1964
    • North Carolina State University - Wikimedia Commons. Pictured: Chuck Taylor
    • All Rights Reserved to the respective owners and creators of media used
    • Chuck Taylor
      Icon. Centurion.
      Virgil Abloh reimagines the Chuck Taylor All Star 70.

      • Converse obo. Nike x Off-White™ c/o Virgil Abloh
      • White Canvas Upper
      • Chuck Taylor Logo Embellished on Medial Ankle Patch
      • Off-White™ Branding on the Medial Sidewall
      • Monochrome Diagonal Stripe Midsole
      • Orange Outsole
      • Orange Zip Tie

      RELEASE INFO

      Brand

    • Converse obo. Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/BOLD ORANGE-BLACK
    • Product Code:

    • 163862C
    • Launched on:

    • 08-10-2018 (Global)
    • Silhouette Explored

      Known for its sleek, modest shape. The Chuck Taylor All Star utilises a canvas upper and a relatively thick vulcanised rubber midsole, the brown outsole is finished with a diamond like motif, to complete the silhouette the Converse All Star logo is embellished on the upper medial sidewall.

      The 10 RE-ISSUES: Chuck Taylor All Star 70. For the second iteration of the Chuck Taylor, Virgil applies diminutive changes to the newer All Star 70 model. This silhouette makes clear reference to Virgil Abloh's background in architecture, with the midsole featuring monochrome diagonal stripes that have become synonymous with the Virgil Abloh™ brand. There's a distinct absence of Helvetica text across this version of the Chuck Taylor, however, Off-White branding does appear on the medial sidewall. A dash of colour is provided to the homogenous silhouette through an orange outsole and an orange zip-tie that replaces the red version that characterised the first iteration. The 2013 edition All Star features heavier cotton canvas, and improved foam cushioning in the insole for elevated cushioning, highlighting Converse's roots in performance mechanics.

      Available in 1 colour: White. To explore The 10: Chuck Taylor All Star 70 visit the Shoe Shelf or to purchase The Ten: Chuck Taylor All Star 70, click here.

      Silhouette Explored — History

      Chuck Taylor 70. The definitive original basketball sneaker. The Chuck Taylor is a silhouette with over a century worth of history, of which can be traced back to the 19th century and the growth of manufacturing industries (industrialisation) in the US; Charles Goodyear famously accidentally discovered the process of rubber vulcanisation which transformed tooling for shoes. Converse was formed in 1908 by Marquis Mills, and they developed the No-Skid, which was later renamed to the All Star for basketball. The shoe became 'endorsed' and championed by Chuck Taylor of the Akron Firestones and his name was adorned on the shoes ankle patch on the sidewall as a celebration of his work for the brand. Converse and the All Star continued to dominate the sneaker market until the late 60s and early 70s, before Nike and Adidas started to make inroads into the basketball market. Once sneaker technology evolved with the introduction of the Herringbone sole, Air technology and the shell-toed Superstar, the Chuck Taylor's role as a basketball sneaker was finished but its place in the annals of sneaker history are very much secured. Like the Nike Blazer, the Chuck Taylor has transcended its original purpose and function and gone onto become one of footwear's staple silhouettes. Whether you're into sneakers or not, its extremely likely at some point in your life you've owned a pair of Chuck Taylors. The shoe has become a favourite for skaters and casual wearers due to design that focuses on simplicity and construction that enables everyday wear and relative comfort.

      Image Credit:

    • Dick Raphael. Pictured: Wilt Chamberlain (SF Warriors) vs the Celtics at the Garden - 1964
    • North Carolina State University - Wikimedia Commons. Pictured: Chuck Taylor
    • All Rights Reserved to the respective owners and creators of media used
    • Air Presto
      T-Shirt. Trailblazer. Virgil Abloh reimagines the Air Presto.

      • Nike x Off-White™ c/o Virgil Abloh
      • Intersectional Stitched Swoosh
      • Double Foam Tongue
      • Text Branding on Medial Side
      • Orange Tab Accents
      • "AIR" Velcro Heel Strapping
      • Red Zip-Tie
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • OG Black
    • BLACK/BLACK-MUSLIN
    • Product Code:

    • AA3830-001
    • Launched on:

    • 09-09-2017 (New York*)
    • 18-09-2017 (London*)
    • 21-09-2017 (Milan*)
    • 26-09-2017 (Paris*)

    • *Pre-Release at NIKE OFF CAMPUS Events

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air Presto. Maximalist Reconstruction. Virgil wanted to alter the the balance of the Air Presto without disrupting the harmony of the silhouette, the TEN variety of the Air Presto does not significantly alter the details of the silhouette that characterise the original, an intersectional stitched Swoosh was added that merges with the lace side-cage, in addition to a foam tongue with classic red Nike Air branding. "AIR" branding in Helvetica is present on a velcro strap across the heel. The midsole and midfoot cage are finished in bone white. Off-White™ branding is barely visible on the medial sidewall as an underlay for the midfoot cage. Like all the original TEN models, the Air Presto is finished with an orange tab accent and the signature zip-tie in red.

      Available in 2 other colours: Black and White. To explore The 10: Air Presto visit Shoe Shelf, or get you own pair by clicking here.

      Silhouette Explored — History

      Originally releasing at the turn of the century (2000), the Air Presto was designed by a team led by Tobie Hatfield and supported by Kevin Hoffer & Bob Mervar. Nike wanted to create a silhouette that gave the wearer the impression of freedom and placed an emphasis on natural movement, thus, the Air Presto's form was modelled after a t-shirt and its upper reflects that of a sock. The spacer mesh upper of the Presto was a pioneer for design as it became not only a factor that redefined flexibility and fit but a canvas for an abundance of colour and various graphic prints. The side cage that the Presto is renowned for is a means of extra support, with a TPU toe cap acting as a comfort enhancer. Like an earlier running shoe before it - the Air Huarache - the Presto removed the Swoosh from the shoes upper, instead housing it in the mid section of the Phylon midsole. The Air Presto combines a lightweight Duralon outsole for bounce with a BRS1000 (carbon rubber) panel to the rear, which improves durability. The sizing system of the Air Presto is unique, it incorporates simplistic clothing sizes, which we are more familiar with: XS-XL. The 2000 release campaign for the Air Presto was groundbreaking that gave the shoe a youthful energy, each colourway was given an unconventional name with an accompanying graphic, which was available in print and on screen. The 5 dot seal on the rear midsole of the Air Presto is a reference to the silhouette being a part of the Nike Alpha Project, a 90's initiative devised by Nike to incorporate their industry leading technology into their shoes.

      "T-SHIRT"

      "WHAT'S YOUR SIZE?"

      Air Presto
      T-Shirt. Trailblazer. Virgil Abloh reimagines the Air Presto.

      • Nike x Off-White™ c/o Virgil Abloh
      • Intersectional Stitched Swoosh
      • Double Foam Tongue
      • Text Branding on Medial Side
      • Orange Tab Accents
      • "AIR" Velcro Heel Strapping
      • Red Zip-Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Black
    • BLACK/WHITE-CONE
    • Product Code:

    • AA3830-002
    • Launched on:

    • 27-07-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Presto. Monotone. Virgil wanted to alter the the balance of the Air Presto without disrupting the harmony of the silhouette, the TEN variety of the Air Presto does not significantly alter the details of the silhouette that characterise the original, an intersectional stitched Swoosh was added that merges with the lace side-cage, in addition to a foam tongue with classic red Nike Air branding. The first Presto Re-Issue arrives in Black. The major differences between the original iteration of the Air Presto and the re-issue lie in the colour of the midsole, TPU heel counter and midfoot cage; bone white which is present in the original is replaced by black. "AIR" branding in white Helvetica is present on a velcro strap across the heel. Off-White™ branding is barely visible on the medial sidewall as an underlay for the midfoot cage. Not diverging from the original TEN, the re-issue is finished with an orange tab accent and the signature zip-tie in red.

      Available in 2 other colours: Black/White and White. To explore The 10: Air Presto visit Shoe Shelf, or get you own pair by clicking here.

      Silhouette Explored — History

      Originally releasing at the turn of the century (2000), the Air Presto was designed by a team led by Tobie Hatfield and supported by Kevin Hoffer & Bob Mervar. Nike wanted to create a silhouette that gave the wearer the impression of freedom and placed an emphasis on natural movement, thus, the Air Presto's form was modelled after a t-shirt and its upper reflects that of a sock. The spacer mesh upper of the Presto was a pioneer for design as it became not only a factor that redefined flexibility and fit but a canvas for an abundance of colour and various graphic prints. The side cage that the Presto is renowned for is a means of extra support, with a TPU toe cap acting as a comfort enhancer. Like an earlier running shoe before it - the Air Huarache - the Presto removed the Swoosh from the shoes upper, instead housing it in the mid section of the Phylon midsole. The Air Presto combines a lightweight Duralon outsole for bounce with a BRS1000 (carbon rubber) panel to the rear, which improves durability. The sizing system of the Air Presto is unique, it incorporates simplistic clothing sizes, which we are more familiar with: XS-XL. The 2000 release campaign for the Air Presto was groundbreaking that gave the shoe a youthful energy, each colourway was given an unconventional name with an accompanying graphic, which was available in print and on screen. The 5 dot seal on the rear midsole of the Air Presto is a reference to the silhouette being a part of the Nike Alpha Project, a 90's initiative devised by Nike to incorporate their industry leading technology into their shoes.

      "T-SHIRT"

      "WHAT'S YOUR SIZE?"

      Air Presto
      T-Shirt. Trailblazer. Virgil Abloh reimagines the Air Presto.

      • Nike x Off-White™ c/o Virgil Abloh
      • Intersectional Stitched Swoosh
      • Double Foam Tongue
      • Text Branding on Medial Side
      • Orange Tab Accents
      • "AIR" Velcro Heel Strapping
      • Red Zip-Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/BLACK-CONE
    • Product Code:

    • AA3830-100
    • Launched on:

    • 03-08-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Presto. Monotone. Virgil wanted to alter the the balance of the Air Presto without disrupting the harmony of the silhouette, the TEN variety of the Air Presto does not significantly alter the details of the silhouette that characterise the original, an intersectional stitched Swoosh was added that merges with the lace side-cage, in addition to a foam tongue with classic red Nike Air branding. The second Presto Re-Issue arrives in White. The mesh upper, midfoot cage, midsole and TPU heel counter are all finished in icy white. The Duralon outsole is black. "AIR" branding in black Helvetica is present on a velcro strap across the heel. Off-White™ branding is barely visible on the medial sidewall as an underlay for the midfoot cage. Not diverging from the original TEN, the re-issue is finished with an orange tab accent and the signature zip-tie in red.

      Available in 2 other colours: Black/White and White. To explore The 10: Air Presto visit Shoe Shelf, or get you own pair by clicking here.

      Silhouette Explored — History

      Originally releasing at the turn of the century (2000), the Air Presto was designed by a team led by Tobie Hatfield and supported by Kevin Hoffer & Bob Mervar. Nike wanted to create a silhouette that gave the wearer the impression of freedom and placed an emphasis on natural movement, thus, the Air Presto's form was modelled after a t-shirt and its upper reflects that of a sock. The spacer mesh upper of the Presto was a pioneer for design as it became not only a factor that redefined flexibility and fit but a canvas for an abundance of colour and various graphic prints. The side cage that the Presto is renowned for is a means of extra support, with a TPU toe cap acting as a comfort enhancer. Like an earlier running shoe before it - the Air Huarache - the Presto removed the Swoosh from the shoes upper, instead housing it in the mid section of the Phylon midsole. The Air Presto combines a lightweight Duralon outsole for bounce with a BRS1000 (carbon rubber) panel to the rear, which improves durability. The sizing system of the Air Presto is unique, it incorporates simplistic clothing sizes, which we are more familiar with: XS-XL. The 2000 release campaign for the Air Presto was groundbreaking that gave the shoe a youthful energy, each colourway was given an unconventional name with an accompanying graphic, which was available in print and on screen. The 5 dot seal on the rear midsole of the Air Presto is a reference to the silhouette being a part of the Nike Alpha Project, a 90's initiative devised by Nike to incorporate their industry leading technology into their shoes.

      "T-SHIRT"

      "WHAT'S YOUR SIZE?"

      Blazer
      Original. Simplicity. Timeless.
      Virgil Abloh reimagines the SB Blazer.

      • Nike x Off-White™ c/o Virgil Abloh
      • Mesh, Suede, Leather & Canvas Combination Upper
      • Enlarged Swoosh Overlapping the Midsole
      • Cream Midsole
      • Suede Lace Guard & Ankle Panel
      • Foam Lining & Taped Seams
      • Red Zip-Tie
      • Orange Tab Accents
      • Exposed Stitch Detailing
      • Perforated Swoosh & Text Branding on Medial Side
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/BLACK-MUSLIN
    • Product Code:

    • AA3832-100
    • Launched on:

    • 09-09-2017 (New York*)
    • 18-09-2017 (London*)
    • 21-09-2017 (Milan*)
    • 26-09-2017 (Paris*)

    • *Pre-Release at NIKE OFF CAMPUS Events

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: SB Blazer Mid makes up the part of the "REVEALING" pack. Featuring an even larger rubberised Swoosh than normal, the Blazer is hard to miss. The midsole retains its marbled textured in a light cream. The medial quarter panel is predominately synthetic leather with a perforated Swoosh and Off-White™ branding. Suede panels on the ankle lining and the laceguard provide depth in the material construction of construction, the heel counter is exposed and arrives in canvas. The heel patch (or collar) features a suede panel adorned with classic NIKE text and foam lining. Like the Air Force 1, the Blazer features taped seams where the shoe is finished in mesh. The orange tab accent and red zip-tie complete the Blazer.

      Available in 3 colourways: White, Black (Grim Reaper) and Orange (All Hallows Eve). To explore The 10: Blazer visit the Shoe Shelf or to purchase The Ten: Blazer, click here.

      Silhouette Explored — History

      Released in 1972. The original Nike basketball sneaker. The Blazer can be considered the silhouette that caused the harmonisation of footwear sub-cultures. The Blazer is beloved for its simplicity. It was first worn and popularised by George "The Iceman" Gervin of the San Antonio Spurs, who benefited from improved traction as a consequence of Nike's Herringbone outsole, which feature a series of parallel zig-zags. At the time, the introduction of padding around the ankle collar was a big advantage for players, as it helped reduce stress and tension around the ankle that was a common from wearing the ever-present canvas Converse. The large amorphous Swoosh was new yet an eye-catcher and it left an impression for stars and watchers -alike; but as Nike developed Air technology, the Blazer became redundant as a basketball sneaker. The light, minimalistic aesthetic and simple colour constructions helped it become a favourite off the hardwood, particularly for skaters as a 'beater' shoe - a shoe that takes heavy wear. In 2002, Nike celebrated the Blazer's heritage by making it part of their SB / Skateboarding line. The Blazer has survived the ever-evolving sneaker landscape and remains a favourite - in both the low and mid-varieties - for a number of people worldwide.

      "WORN IN"

      Image Credit:

    • Dick Raphael. Pictured: Julius Erving 'Dr J' vs Larry Bird & Kevin McHale - 1981 Eastern Conference Finals Game 5
    • 20th Century Fox, NBA Entertainment, Heller Highwater & Josephson Entertainment. Pictured: Bow Wow in Like Mike (2002).
    • All Rights Reserved to the respective owners and creators of media used
    • Blazer
      Original. Simplicity. Timeless.
      Virgil Abloh reimagines the SB Blazer.

      • Nike x Off-White™ c/o Virgil Abloh
      • Mesh, Suede, Leather & Canvas Combination Upper
      • Enlarged Mango Orange Swoosh Overlapping the Midsole
      • Cream Midsole
      • Suede Lace Guard & Ankle Panel
      • Foam Lining & Taped Seams
      • Red Zip-Tie
      • Orange Tab Accents
      • Exposed Stitch Detailing
      • Perforated Swoosh & Text Branding on Medial Side

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • All Hallows Eve
    • Canvas/Total Orange-Pale Vanilla-Black
    • Product Code:

    • AA3832-700
    • Launched on:

    • 03-10-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: SB Blazer Mid. Released as a special Halloween edition. The All Hallows Eve arrives in a peach orange with an oversized rubber mango Swoosh. The midsole retains its marbled textured in a light cream. The medial quarter panel is predominately synthetic leather with a perforated Swoosh and Off-White™ branding. Suede panels on the ankle lining and the laceguard provide depth in the material construction of construction, the heel counter is exposed and arrives in canvas. The heel patch (or collar) features a suede panel adorned with classic NIKE text and foam lining. Like the Air Force 1, the Blazer features dyed taped seams where the shoe is finished in mesh. The orange tab accent is replaced by a contrasting teal green one and the red zip-tie is replaced by the light blue zip-tie.

      Available in 2 other colourways: White & Black (Grim Reaper). To explore The 10: Blazer visit the Shoe Shelf or to purchase The Ten: Blazer, click here.

      Silhouette Explored — History

      Released in 1972. The original Nike basketball sneaker. The Blazer can be considered the silhouette that caused the harmonisation of footwear sub-cultures. The Blazer is beloved for its simplicity. It was first worn and popularised by George "The Iceman" Gervin of the San Antonio Spurs, who benefited from improved traction as a consequence of Nike's Herringbone outsole, which feature a series of parallel zig-zags. At the time, the introduction of padding around the ankle collar was a big advantage for players, as it helped reduce stress and tension around the ankle that was a common from wearing the ever-present canvas Converse. The large amorphous Swoosh was new yet an eye-catcher and it left an impression for stars and watchers -alike; but as Nike developed Air technology, the Blazer became redundant as a basketball sneaker. The light, minimalistic aesthetic and simple colour constructions helped it become a favourite off the hardwood, particularly for skaters as a 'beater' shoe - a shoe that takes heavy wear. In 2002, Nike celebrated the Blazer's heritage by making it part of their SB / Skateboarding line. The Blazer has survived the ever-evolving sneaker landscape and remains a favourite - in both the low and mid-varieties - for a number of people worldwide.

      "WORN IN"

      Image Credit:

    • Dick Raphael. Pictured: Julius Erving 'Dr J' vs Larry Bird & Kevin McHale - 1981 Eastern Conference Finals Game 5
    • 20th Century Fox, NBA Entertainment, Heller Highwater & Josephson Entertainment. Pictured: Bow Wow in Like Mike (2002).
    • All Rights Reserved to the respective owners and creators of media used
    • Blazer
      Original. Simplicity. Timeless.
      Virgil Abloh reimagines the SB Blazer.

      • Nike x Off-White™ c/o Virgil Abloh
      • Mesh, Suede, Leather & Canvas Combination Upper
      • Enlarged White Orange Swoosh Overlapping the Midsole
      • Black Textured Midsole
      • Suede Lace Guard & Ankle Panel
      • Foam Lining & Taped Seams
      • Red Zip-Tie
      • Orange Tab Accents
      • Exposed Stitch Detailing
      • Perforated Swoosh & Text Branding on Medial Side

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Grim Reaper
    • BLACK/WHITE-CONE-BLACK
    • Product Code:

    • AA3832-001
    • Launched on:

    • 03-10-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: SB Blazer Mid. Released as a special Halloween edition. The Grim Reaper SB Blazer arrives in a black out colourway. The midsole retains its marbled textured in black. The exaggerated Swoosh provides some contrast in white. The medial quarter panel is predominately synthetic leather with a perforated Swoosh and Off-White™ branding. The mesh panel on the lateral side is finished in a lighter hue than the rest of the silhouette, providing a subtle color blocking effect. Suede panels on the ankle lining and the laceguard provide depth in the material construction of construction, the heel counter is exposed and arrives in canvas. The heel patch (or collar) features a suede panel adorned with classic NIKE text and foam lining. Like the Air Force 1, the Blazer features dyed taped seams where the shoe is finished in mesh. The orange tab accent returns and the red zip-tie is replaced by the light blue zip-tie.

      Available in 2 colourways: White & Orange (All Hallows Eve). To explore The 10: Blazer visit the Shoe Shelf or to purchase The Ten: Blazer, click here.

      Silhouette Explored — History

      Released in 1972. The original Nike basketball sneaker. The Blazer can be considered the silhouette that caused the harmonisation of footwear sub-cultures. The Blazer is beloved for its simplicity. It was first worn and popularised by George "The Iceman" Gervin of the San Antonio Spurs, who benefited from improved traction as a consequence of Nike's Herringbone outsole, which feature a series of parallel zig-zags. At the time, the introduction of padding around the ankle collar was a big advantage for players, as it helped reduce stress and tension around the ankle that was a common from wearing the ever-present canvas Converse. The large amorphous Swoosh was new yet an eye-catcher and it left an impression for stars and watchers -alike; but as Nike developed Air technology, the Blazer became redundant as a basketball sneaker. The light, minimalistic aesthetic and simple colour constructions helped it become a favourite off the hardwood, particularly for skaters as a 'beater' shoe - a shoe that takes heavy wear. In 2002, Nike celebrated the Blazer's heritage by making it part of their SB / Skateboarding line. The Blazer has survived the ever-evolving sneaker landscape and remains a favourite - in both the low and mid-varieties - for a number of people worldwide.

      "WORN IN"

      Image Credit:

    • Dick Raphael. Pictured: Julius Erving 'Dr J' vs Larry Bird & Kevin McHale - 1981 Eastern Conference Finals Game 5
    • 20th Century Fox, NBA Entertainment, Heller Highwater & Josephson Entertainment. Pictured: Bow Wow in Like Mike (2002).
    • All Rights Reserved to the respective owners and creators of media used
    • Air Max 97
      Bullet. Space Age.
      Virgil Abloh reimagines the Air Max 97

      • Nike x Off-White™ c/o Virgil Abloh
      • Bone White Ripstop Upper
      • Large Black Swoosh on Lateral Sidewall
      • "AIR" Branding on Midsole
      • Off-White™ Branding on Medial Side
      • Rep Zip Tie, Re-Issues utilise a Blue Zip Tie
      • "GHOSTING"

      RELEASE INFO

      Brand:

    • Nike x Off-White™ c/o Virgil Abloh

    • WHITE
    • WHITE/CONE-ICE BLUE
    • Product Code:

    • AJ4585-100
    • Launched on:

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air Max 97. In Motion. The Air Max 97 was a part of the 5 "GHOSTING" silhouettes. Virgil refined the 97 by removing its signature ridges but retained the essence of the shoe by evoking a focus on its distinct and precise elliptical shape. The seamless bone white upper is finished in synthetic textile, with the seams taped to produce a flawless body. Virgil's rendition of the 97 is arguably the most transformative of THE TEN (relative to their original), with a large black Swoosh embellished on the lateral sidewall of the silhouette. The sidewall panel that usually houses the small embroidered Swoosh is still present - in mesh. "AIR" in Helvetica letraset is present towards the rear of the lateral side of the shoe, whilst the medial side is complete with Off-White™ branding. The midsole features a completely transparent full-length Air unit. Additional small details include green lace tips and the orange tab accent (which is present on a number of the other TEN silhouettes).

      Available in 3 colourways: White, Black and Menta. To explore The 10: Air Max 97 visit the Shoe Shelf or to purchase The Ten: OG 97, click here.

      Silhouette Explored — History

      Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

      The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

      "SPACE AGE"

      "SPEED IN MOTION"

      Air Max 97
      Bullet. Space Age.
      Virgil Abloh reimagines the Air Max 97

      • Nike x Off-White™ c/o Virgil Abloh
      • Black Synthetic Textile Upper
      • Large White Swoosh on Lateral Sidewall
      • "AIR" Branding on Midsole
      • Off-White™ Branding on Medial Side
      • Blue Zip Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • BLACK
    • BLACK/CONE-BLACK-WHITE
    • Product Code:

    • AJ4585-001
    • Launched on:

    • 18-10-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Max 97. In Motion. Virgil refined the 97 by removing its signature ridges but retained the essence of the shoe by evoking a focus on its distinct and precise elliptical shape. The second iteration the Virgil's 97 reverses the palette used in the first edition. The white ripstop that characterised the original comes in black, with a large white Swoosh embellished on the lateral sidewall. "AIR" in white Helvetica letraset is present towards the rear of the lateral side of the shoe, whilst the medial side is complete with Off-White™ branding. The midsole features a completely transparent full-length Air unit and the silhouette is completed with a blue zip-tie locked in the concealed lacing system.

      Available in 2 other colourways: White & Menta. To explore The 10: Air Max 97 visit the Shoe Shelf.

      Silhouette Explored — History

      Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

      The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

      "SPACE AGE"

      "SPEED IN MOTION"

      Air Max 97
      Bullet. Space Age.
      Virgil Abloh reimagines the Air Max 97

      • Nike x Off-White™ c/o Virgil Abloh
      • Chrome Silver-Grey Synthetic Textile Upper
      • Rainbow Gradient Swoosh on Lateral Sidewall
      • "AIR" Branding on Midsole
      • Off-White™ Branding on Medial Side
      • Blue Zip Tie

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Menta
    • Off White/Menta-Wolf Grey-White
    • Product Code:

    • AJ4585-101
    • Launched on:

    • 18-10-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air Max 97. In Motion. Playing on the chrome body of the original silhouette, the Menta colourway re-imagines the metallic 97 with pops of colour. Virgil refined the 97 by removing its signature ridges but retained the essence of the shoe by evoking a focus on its distinct and precise elliptical shape. The seamless silver-grey upper is finished in ripstop, with the seams taped to produce a flawless body. The Swoosh is the highlight of this silhouette, finished in a 3 gradient mix of teal green, sky blue and strawberry red-pink. The sidewall panel that usually houses the small embroidered Swoosh is still present - in mesh. "AIR" in Helvetica letraset is present towards the rear of the lateral side of the shoe, whilst the medial side is complete with Off-White™ branding in black. The midsole features a completely transparent full-length Air unit.

      Available in 2 other colourways: White & Menta. To explore The 10: Air Max 97 visit the Shoe Shelf.

      Silhouette Explored — History

      Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

      The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

      "SPACE AGE"

      "SPEED IN MOTION"

      Air VaporMax.
      Seamless Design. Virgil Abloh reimagines the Air VaporMax

      • Nike x Off-White™ c/o Virgil Abloh
      • Flyknit & Flywire Upper
      • TPU Outsole
      • Stitch Detailing Around the Swoosh
      • Red Zip-Tie
      • Orange Tab Accents
      • Text Branding on Medial Side
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Black/White
    • BLACK/WHITE-CLEAR
    • Product Code:

    • AA3831-001
    • Launched on:

    • 09-09-2017 (New York*)
    • 18-09-2017 (London*)
    • 21-09-2017 (Milan*)
    • 26-09-2017 (Paris*)

    • *Pre-Release at NIKE OFF CAMPUS Events

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: Air VaporMax. One of the 3 new silhouettes that Nike gave him access to (alongside the Flyknit Hyperdunk 2017 & ZoomFly), Virgil Abloh heralded the Air VaporMax as a perfect fusion between the upper and the Air sole unit - an achievement long overdue. Virgil applied his craft of 'cut and paste' (in his own words) to the VaporMax by merging classic Nike details such as a perforated tongue with the modern Flyknit body that has defined the VaporMax revolution. Virgil Abloh's version combines a black lightweight yarn Flyknit upper with Flywire threads providing additional support to the forefoot. The lower front area upper blends grey or charcoal black stitching into the remaining part of the upper, which produces a subtle gradient effect. The heel collar is made of synthetic textile and features "AIR" on the lateral side. The medial portion of the shoe features Off-White™ branding underneath a stitched white Swoosh. The silhouette is finished with Nike's newest cushioning unit, the fully foamless TPU Air VaporMax midsole in black.

      Available in 3 colours: OG Black/White, Black & White. Explore the The 10: Air VaporMax by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored — History

      The Air VaporMax represents Nike's 30-year legacy to Air-cushioning technology. For now, Nike have reached the apex of sporting innovation - considered a convergence of technical performance innovation and modern-style. Previous air units required multiple segments fused together, Air Vapormax is a holistic structure that requires no external components to maintain its form. The Air VaporMax was introduced in 2017, led by Kathy Gomez, the VP of Underfoot Cushioning Innovation. It is considered the lightest silhouette to date through its use of a combination Flyknit-Flywire upper and the holistic VaporMax air unit, which is built to provide wearers with the ideal that they are walking on a cloud. The removal of the foam unit in the midsole, greatly reduces weight and waste, whilst the increase in Air enables the wearer to generate heightened levels of energy response. The mechanisms behind thr VaporMax mimicking that of a piston and how they transfer force by compressing and releasing fluid. The VaporMax also incorporates a footbridge in the midsection of the sole in order to improve stability and reduce pronation when running (or moving).

      Air VaporMax
      Seamless Design. Virgil Abloh reimagines the Air VaporMax

      • Nike x Off-White™ c/o Virgil Abloh
      • Black Flyknit & Flywire Upper
      • Translucent TPU Outsole
      • Stitch Detailing Around the Black Swoosh
      • Black Suede Lace Guard
      • Synthetic Textile Heel Counter
      • Red Zip-Tie
      • Orange Tab Accents
      • Text Branding on Medial Side

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • Black
    • BLACK/TOTAL CRIMSON-CLEAR
    • Product Code:

    • AA3831-002
    • Launched on:

    • 14-04-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air VaporMax. The first VaporMax re-issue is dressed in black. Virgil Abloh's version combines a black lightweight yarn Flyknit upper with Flywire threads providing additional support to the forefoot. The heel collar is made of synthetic textile and features "AIR" in white Helvetica on the lateral side. The medial portion of the show features Off-White™ branding underneath a stitched black Swoosh. The silhouette is finished with Nike's newest cushioning unit, a fully foamless translucent TPU Air VaporMax midsole. The lace guard is dyed black suede and comes complete with a red zip-tie locked in the laces.

      Available in 2 colours: OG Black/White & White. Explore the The 10: Air VaporMax by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored — History

      The Air VaporMax represents Nike's 30-year legacy to Air-cushioning technology. For now, Nike have reached the apex of sporting innovation - considered a convergence of technical performance innovation and modern-style. Previous air units required multiple segments fused together, Air Vapormax is a holistic structure that requires no external components to maintain its form. The Air VaporMax was introduced in 2017, led by Kathy Gomez, the VP of Underfoot Cushioning Innovation. It is considered the lightest silhouette to date through its use of a combination Flyknit-Flywire upper and the holistic VaporMax air unit, which is built to provide wearers with the ideal that they are walking on a cloud. The removal of the foam unit in the midsole, greatly reduces weight and waste, whilst the increase in Air enables the wearer to generate heightened levels of energy response. The mechanisms behind thr VaporMax mimicking that of a piston and how they transfer force by compressing and releasing fluid. The VaporMax also incorporates a footbridge in the midsection of the sole in order to improve stability and reduce pronation when running (or moving).

      Air VaporMax
      Seamless Design. Virgil Abloh reimagines the Air VaporMax

      • Nike x Off-White™ c/o Virgil Abloh
      • White Flyknit & Flywire Upper
      • Translucent TPU Outsole
      • Stitch Detailing Around the White Swoosh
      • Natural Suede Lace Guard
      • Synthetic Textile Heel Counter
      • Red Zip-Tie
      • Orange Tab Accents
      • Text Branding on Medial Side

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/TOTAL ORANGE-BLACK
    • Product Code:

    • AA3831-100
    • Launched on:

    • 14-04-2018 (Global)
    • Silhouette Explored

      The 10 RE-ISSUES: Air VaporMax. Virgil Abloh's second re-issue combines a white lightweight yarn Flyknit upper with Flywire threads providing additional support to the forefoot. The heel collar is made of synthetic textile and features "AIR" in black Helvetica on the lateral side. The medial portion of the show features Off-White™ branding underneath a stitched white Swoosh. The silhouette is finished with Nike's newest cushioning unit, a fully foamless translucent TPU Air VaporMax midsole. The lace guard is natural suede and comes complete with a red zip-tie locked in the laces.

      Available in 3 colours: OG Black/White, Black & White. Explore the The 10: Air VaporMax by visiting the Shoe Shelf or to get your own pair, click here.

      Silhouette Explored — History

      The Air VaporMax represents Nike's 30-year legacy to Air-cushioning technology. For now, Nike have reached the apex of sporting innovation - considered a convergence of technical performance innovation and modern-style. Previous air units required multiple segments fused together, Air Vapormax is a holistic structure that requires no external components to maintain its form. The Air VaporMax was introduced in 2017, led by Kathy Gomez, the VP of Underfoot Cushioning Innovation. It is considered the lightest silhouette to date through its use of a combination Flyknit-Flywire upper and the holistic VaporMax air unit, which is built to provide wearers with the ideal that they are walking on a cloud. The removal of the foam unit in the midsole, greatly reduces weight and waste, whilst the increase in Air enables the wearer to generate heightened levels of energy response. The mechanisms behind thr VaporMax mimicking that of a piston and how they transfer force by compressing and releasing fluid. The VaporMax also incorporates a footbridge in the midsection of the sole in order to improve stability and reduce pronation when running (or moving).

      ZoomFly
      New Speed. ⚡️⚡️⚡️
      Virgil Abloh reimagines the ZoomFly.

      • Nike x Off-White™ c/o Virgil Abloh
      • Stitch Detail Swoosh
      • Translucent Nylon Foam Upper
      • Carbon Plate for Support
      • Orange Tab Accents
      • Lunarlon Midsole
      • "FOAM" in Helvetica on Midsole
      • Red Zip-Tie
      • "GHOSTING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/WHITE-MUSLIN
    • Product Code:

    • AJ4588-100
    • Launched on:

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: ZoomFly. Part of the 5 "GHOSTING" silhouettes. One of the new silhouettes, Nike gave Virgil Abloh access to, he follows his reductive design principles to a tee. The large Swoosh that curves around the toebox of the Zoom Fly is replaced by a smaller version, which is embellished on the sidewall, with stitch detailing. The translucent stretch upper remains, with the waved embroidery of the original removed, giving the silhouette an extremely clean and simple finish. The midsole comes in a cream white, with Virgil making his ironic reference to the midsole material towards the rear through Helvetica letraset, "FOAM". Black laces and the front part of the outsole provide an element of contrast, with the silhouette being finished with the signature red zip-tie and an orange tab accent below the Swoosh.

      Available in 3 colourways: White, Black and Pink. To explore The 10: ZoomFly visit the Shoe Shelf or to purchase The Ten: ZoomFly, click here.

      Silhouette Explored — History

      The ZoomFly SP is a silhouette representative of Nike's dedication to innovation, its shape reflective of structural mastery, the ZoomFly debuted in 2017 in celebration of Nike's Breaking2 marathon attempt and features a translucent stretch woven upper. Specifically designed for runners, the ZoomFly is built to help the wearer achieve another speed, with its Lunarlon and carbon fused nylon foam embedded midsole, the ZoomFly helps absorb pressure whilst simultaneously remaining featherweight light. Rubber in the rear of the midsole adds stability and strength, whilst crash pads on the outsole aim to heighten impact protection. A large Swoosh is featured from the rear toebox to the mid-section of the sidewall and the upper is complemented by embroidery in a wave pattern. The sockliner (or insole) are embellished with the original prototype sketches of the Zoom Fly. Small text details are printed across several parts of the shoe such as the tongue; which features a Swoosh pinwheel icon, a track icon and a finishing flag icon; the rear lateral heel counter features a digital clock graphic in reference to the marathon attempt.

      "NEW SPEED"

      React Hyperdunk 2017
      Spring. Revolution. Responsive.
      Virgil Abloh reimagines the React Hyperdunk.

      • Nike x Off-White™ c/o Virgil Abloh
      • Intersectional Stitched Swoosh
      • Double Foam Tongue
      • Text Branding on Medial Side
      • Orange Tab Accents
      • "AIR" Velcro Heel Strapping
      • Red Zip-Tie
      • "REVEALING"

      RELEASE INFO

      Brand

    • Nike x Off-White™ c/o Virgil Abloh

    • White
    • WHITE/WHITE-WHITE
    • Product Code:

    • AJ4578-100
    • Launched on:

    • 01-11-2017 (Global)
    • Silhouette Explored

      The 10: React Hyperdunk..

      Available in 1 colour: White. The React Hyperdunk was the only silhouette of the original Ten that did not receive a re-issue. Explore The 10: React Hyperdunk on Shoe Shelf or get your own pair by clicking here.

      Silhouette Explored — History

      Introduced in 2008 by the legendary Kobe Bryant. Designed by Eric Avar & Jay Meschter, the Hyperdunk was the pinnacle of technical performance innovation with Flywire technology and Lunarlon cushioning debuting for the very first time. When released Nike produced a viral ad of Kobe Bryant jumping over an Aston Martin DB9 Volante, the mystery as to whether the clip was authentic sent the early Internet (think Myspace, Youtube, Bebo and MSN Messenger) into a frenzy, not only did the Hyperdunk go on to form the foundation of a number of successful Nike silhouettes, the ad campaign was an early indication of how digital-content dissemination would become pivotal for brands.

      The beauty of the React Hyperdunk lies in the technical design elements, more-so than the aesthetic. The shape of the silhouette has changed several times over the course of its life, becoming more simplistic in its form. The 2017 model replaced Flywire with the more modern yarn-based Flyknit technology and Lunarlon with React. The 2017 Hyperdunk Flyknit was one of the first to utilise REACT before it was featured in 2 popular 2018 models: the React Element 55 and the React Element 87. React is a form of cushioning technology built to maximise energy return whilst simultaneously maintaining a light step. Nike state how hard materials provide effective energy return and soft materials provide excellent cushioning, Nike sought to merge the properties that were desirable in the respective material types and React was the chosen child of invention. To put it simply React is Nike's new generation foam sole and they boast that it generates at least a 13% energy return increase relative to the previous generation of Lunarlon foam.

      "Spring in your step"

      Image Credit:

    • David Liam Kyle. Pictured: JR Smith in the Nike x Off-White™ React Hyperdunk 2017
    • Garrett W. Ellwood. Pictured: Kobe Bryant at the 2008 Beijing Olympics vs Australia during the Men's Basketball Quarter Finals
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Icon. Timeless. Balance. Samuel Ross applies his imprint to the Air Force 1.

      • Nike x A-Cold-Wall*
      • Leather Upper
      • Unique Cross-Lacing System
      • Grey Suede Rear Heel Counter Panelling & Lace Guard
      • Perforated Swoosh
      • ACW* Branding on the Lateral Sidewall
      • AIR Cushioning Midsole in Light Cream
      • Concentric Circle Patterned Outsole
      • Metal Deubré (or lace-lock)
      • White Ankle Strap
      • Yellow Heel Tab

      RELEASE INFO

      BRAND
    • Nike x A-Cold-Wall*

    • White
    • Black/Dark Grey-White
    • Product Code:

    • AQ5644-991
    • Launched on:

    • 21-10-2017 — London Pop-Up
    • Silhouette Explored

      The first of Samuel Ross' Nike x A-Cold-Wall* models to releases, the high version was available in extremely limited quantities at a London pop-up on the 21st of October 2017. The 2 front panels of the upper are wrapped in white leather, whilst the rear panel of the silhouette comes in soft grey suede. The glossy heel tab arrives in yellow with classic Nike Air branding embroidered in its center in black. The silhouette utilises a unique lacing system, with only 4 eyelets in the upper (and lower) corners of the shoes cloud grey suede lace-guard creating a cross (or X) lace. To finish the silhouette is Nike's signature Air cushioned midsole in cream white and an embroidered ACW* appliqué on the sidewall.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.


      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Icon. Timeless. Balance. Samuel Ross applies his imprint to the Air Force 1.

      • Nike x A-Cold-Wall*
      • Flyleather Upper
      • Unique Cross-Lacing System
      • Suede Rear Heel Counter Panelling & Lace Guard
      • Perforated Swoosh
      • ACW* Branding on the Lateral Sidewall
      • AIR Cushioning Midsole
      • Concentric Circle Patterned Outsole
      • Metal Deubré (or lace-lock)
      • Toe-box Holes

      RELEASE INFO

      BRAND
    • Nike x A-Cold-Wall*

    • BLACK
    • Black/Dark Grey-White
    • Product Code:

    • BQ6924-001
    • WHITE
    • White/Light Grey-Black
    • Product Code:

    • BQ6924-100
    • Launched on:

    • 21-12-2018
    • Silhouette Explored

      Nike x A-Cold-Wall* have released 3 Air Force silhouettes: 1 High and 2 Low models. The High version was available at a London pop-up on the 21st of October 2017. Samuel Ross is renowned for his technical detailing and meticulous design approach. His take on an iconic silhouette sees the majority of the lace-locks removed in order to create a unique cross-lacing (or X) system. His reconstructed AF1 combines Flyleather - a type of reclaimed leather developed by Nike - across the upper, with the heel counter and laceguard finished in suede. The Flyleather portion is finished in either black or white, with the suede region dressed in grey in both colours. The Swoosh is almost invisible to the eye, with the traditional stitched Swoosh replaced by a minimalistic perforated version. Paint speckles are formative on the midsole. The silhouette is finished with A-Cold-Wall* branding in the form of their Bracket logo on the lateral sidewall and the tongue.

      Available in 2 variants: Black and White (Low). Explore the ACW* Air Force 1 on Shoe Shelf or get your own pair by clicking here.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.


      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      Aleali May refines the Shadow 1.

      • Nike Air Jordan
      • Shadow Grey & Black Satin, Corduroy & Leather Upper
      • Black Embroidered Patch WINGS Logo on Ankle Collar
      • Textured Grey Chenille Swoosh
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Grey Outsole

      RELEASE INFO

      Brand

    • Nike Air Jordan x Aleali May

    • Shadow
    • BLACK/SHADOW GREY-WHITE
    • Product Code:

    • AJ5991-062 (2017)
    • Launched on:

    • 28-10-2017 (US)
    • Silhouette Explored

      The Shadow 1, a classic. A melting pot of textiles, LA native Aleali May dresses the Jordan's 1 signature panels in corduroy, satin and leather in the silhouettes familiar and now iconic 'Shadow' colourway. The grey chenille Swoosh that is housed on each sidewall arrives in a nice textured finish, giving the shoe an extra dimension.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1.

      The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan 1
      Express yourself. Aleali May dresses the Air Jordan 1 (again).

      • Nike Air Jordan
      • Colour-Blocked Suede Upper
      • Black Embroidered Patch WINGS Logo on Ankle Collar
      • Removable Faux Fur Tongue
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Red Outsole
      • Perforated Toebox Holes - Breathability

      RELEASE INFO

      Brand

    • Nike Air Jordan x Aleali May

    • Multi
    • Bordeaux/Sunset Tint/Rush Red/Light Armory Blue
    • Product Code:

    • BV2613-600 (2018)
    • Launched on:

    • 22-12-2018 (US)
    • 15-12-2018 (Global)
    • Silhouette Explored

      Express yourself. The second Air Jordan 1 to be remade by Aleali May, after her satin Shadow variant dropped in October 2017. This time May is given free rein on the Air Jordan 1 and exercises it by dressing the upper in suede, with the majority of the panels finished in separate colours. An eye-catcher, no doubt. Bordeaux purple, sunset orange, mauve, light blue and black are amongst the colours used across the silhouette. The highlight of the silhouette is arguably the faux fur patch on the tongue, which can be removed and refitted at will.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 


      Notable Games & Events featuring the Jordan 1 Bred

    • Air Jordan 1 Bred/Banned - February 9, 1985 - All Star Weekend Dunk Contest
    • Air Jordan 1 Bred/Banned - The Search for Animal Chin. Bones Brigade. (1987)
    • LL Cool J 'Radio' Album (1985)

    • Image Credit:

    • Andrew D. Bernstein. Pictured: MJ dunks during the 1985 NBA Dunk Contest wearing a gold chain
    • Nike, Inc. Pictured: MJ with a Bred 1
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VI
      Aleali May reinvents Jordan's first ring shoe

      • Nike Air Jordan
      • Pastel Nubuck Upper
      • Perforated Sidewall Holes
      • Opaque Ridged Outsole
      • Crimson Red Midsole Accents
      • Air Window Unit + Air Cushioning
      • Satin Stretch Lace Pocket with Jumpman Logo
      • Exoskeletal Synthetic Mould Heel Tab in Pink

      RELEASE INFO

      Brand

    • Nike Air Jordan x Aleali May

    • Rust Pink
    • Rust Pink/Bright Crimson
    • Product Code:

    • CI0550-600 (2019)
    • Launched on:

    • 15-03-2019 (Global)
    • Silhouette Explored

      Dressed in a pastel pink nubuck upper, the Rust Pink Jordan VI is perfect for the summer. A refined take on the silhouette that garnered Jordan his first ring, sees its signature translucent midsole replaced by an opaque version, the stretch lace pocket which houses an embroidered red Jumpman logo received a premium satin rose gold finish. The midsole completes the silhouette with red accents.

      Silhouette Explored — History

      The beginning of a dynasty. 1/6. 6/1.

      The Air Jordan VI was introduced for the 1990/91 season. It became the shoe that Michael Jordan picked up his first ring in. A record-setting year, MJ individually and collectively took home a number of awards, he averaged 31.5 points on the way to a scoring title, All NBA First (& Defensive 1st) team and the regular season MVP, whilst winning 61 games (a franchise record at the time), sweeping the Detroit Pistons in the ECF and then beating the Magic Johnson led Lakers on his way to a Finals MVP. Michael Jordan took to the '91 All Star Game in the Infared VI, a colour series popularised by the Air Max 90 a year before. The Jordan VI was designed by Tinker Hatfield, the highlights of the silhouette being the ridged PU midsole, translucent sole and exposed Air unit. The VI was the first to introduce a reinforced toebox, as MJ found getting into the prior models difficult. The synthetic Durabuck™ upper featured perforated air holes, the heel counter was embroidered with Nike Air branding rather than the more modern Jumpman logo and the heel tab and tongue tab area were open and constructed of a moulded material via die-cut, an early ode to the design of the exoskeletal Air Huarache, which added flexibility and took design cues from the rear spoiler of the Porsche 911. The lace area (termed a stretch lace pocket) was partially covered with a Jumpman patch and the laces arrived with a fastener. Mystically, the Jordan VI became a foreseer of the future, he won his first wearing the VI and went on to win 6 rings - coincidence, we think not.

      Notable Games & Events featuring the Jordan VI

    • NBA All Star Game 1991
    • NBA Finals — Chicago Bulls (4) vs. Los Angeles Lakers (1)

    • Image Credit:

    • All Sport & Getty Images. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • Andrew Bernstein. Pictured: Michael Jordan vs. Magic Johnson & the Lakers (1991 NBA Finals)
    • Manny Millan. Pictured: Michael Jordan dunks with his tongue out.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Errolson Hugh provides an update to a street icon.

      • Nike x ACRONYM®
      • Lunar Force 1 - Air Force 1 Variant
      • White Leather Upper
      • Deconstructed Stitch Swoosh
      • Lace Guard Zips
      • Ridged White Lunarlon Midsole
      • Woven Fabric Heel Pull Tabs

      RELEASE INFO

      Brand

    • ACRONYM®

    • White — AF-100
    • White/White
    • Product Code:

    • AJ6247-100
    • Launched on:

    • 03-12-2017
    • Silhouette Explored

      The Nike x ACRONYM® Lunar Force 1 was one of the 5 collaborative silhouettes Nike produced in 2017 to celebrate 35 years of the Air Force 1. Errolson Hugh adds a series of zips where the laceguard is to allow seamless entry and exit into the silhouette without having to unlace. The Swoosh is partially deconstructed from the quarter panel and is held in place by 2 adjacent stitches. The heel counter arrives in a synthetic textile and has a woven fabric pull tab. The shoe is dressed in the Air Force 1's signature white on white, for a succinctly clean finish.

      Brief Insight

      The Lunar Force 1 was introduced in 2012. The Lunar Force 1 differs from the Air Force 1 by removing its signature Air cushioned midsole and replacing it with a ridged Lunarlon infused one. Lunar foam is a fusion of EVA & Nitril rubber, the mechanics differ from traditional shock absorbing materials such as EVA and standard Phylon by redistributing pressure across the foot. Lunar foam is actually held in a Phylon casing and this is what Nike term Lunarlon.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983.

      One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways.

      In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Nike Dunk
      Invisible Shoes. Comme des Garçons get inventive on a classic

      • Nike
      • Transparent Panels Constructed from TPU
      • White Foam Heel Collar
      • Black Leather Upper
      • Black Swoosh
      • White Midsole with Air Cushioning
      • Comme des Garçons theme of "The Emperor’s New Clothes”

      RELEASE INFO

      Brand

    • NikeLab x Comme des Garçons Homme Plus

    • Clear
    • Clear/Black
    • Product Code:

    • 917428-001
    • Launched on:

    • 08-02-2017
    • Silhouette Explored

      The CDG x Nike Dunk debuted at Rei Kawakubo & Comme des Garçon Homme Plus' Spring 2017 show in June 2016. Dubbed the 'Invisible Shoes' as a reference to Hans Christian Andersen’s tale of “The Emperor’s New Clothes”. The CDG x Nike Dunk Hi is relatively obscure release but one that manages to capture the essence of the Dunk's flow through the use of a thermoplastic polyurethane (TPU) transparent toebox (vamp) and quarter panel. If you're going to rock, the CDG Dunk Hi, you better have the sock game to match. The remaining panels of the shoe such as the ankle collar and the lower portion of the heel colour are made up of leather and are dressed in black. The mid and upper section of the heel, towards the collar are finished in white foam.

      Silhouette Explored — History

      1985 — Back To The Future. Michael Jordan’s Rookie Year (‘84-85). Nike released the Dunk.

      The Dunk was designed by Jordan 1 creator, Peter Moore in 1985. Often mistaken for one another - to the untrained eye - the silhouette is almost identical to the Jordan 1 and similar to the Terminator, released in the same year. The shoe was actually a mash-up of design elements of the Jordan 1, the Air Force 1 and the Terminator, the concentric circular tread outsole a common factor in both the AF1 and AJ1. The Dunk was built for college basketball and became Nike's official team shoe, with the signature of the Dunk becoming to dress the shoe in the colours of the respective team they were made for. This practice was launched as part of Nike's 'Be True To Your School' campaign, which rallied players and fans of collegiate teams to show out for their varsity teams by wearing the Dunk in the home colour of their teams. A novel, perhaps genius marketing effort that played on the emotional connection to being apart of a group and showing unity. The campaign was centred around 12 colleges including the University of Arizona, Georgetown, University of Iowa, University of Kentucky, University of Michigan, Syracuse, St. John's and UNLV.

      The original Dunks were retroed in 1998, but after the Dunks stint on the hardwood, they made their way on to the park. Available in both low and high models, the Dunk's cushioning, traction and relatively cheap price point appealed to skaters. A key characteristic of shoes for skaters being durability, the Dunk was made to last and the shoes sleek non-skate aesthetic was a breath of fresh air in a period of bulky Supra, DVS and DC silhouettes. The Nike Dunk officially became a part of Nike's SB line in 2002 and was rechristened the SB Dunk; and subsequent collaborations with Supreme, Slam City Skates & Jeff Staple brought the shoe unprecedented levels of demand. Today, the Dunk holds a legacy alongside the Blazer, the Jordan 1, the Air Force 1 & the Cortez as transcending their original purpose and redefining the respective areas of the sneaker industry in which they sit.


      Image Credit:

    • Richard Mackson. Pictured: Patrick Ewing & the Georgetown Hoyas in Nike Dunk Georgetown TE
    • AP. Pictured: Dwayne McClain & the Villanova Wildcats in 1984-85 NCAA Championship Game
    • Hans Christian Andersen & Vilhelm Pedersen. Pictured: An Illustration of The Emperor's New Clothes
    • Air VaporMax
      Comme des Garçons debut the Air VaporMax for Spring 17

      • Nike x Comme des Garçons
      • Black Textured Flyknit Upper
      • Laceless
      • Black Polyurethane Rubber Panels with CDG Branding
      • Black Polyurethane Rubber Heel Counter & Mudguard Reinforcement
      • VaporMax Midsole Unit in Black (TPU)

      RELEASE INFO

      Brand

    • Nike x Comme des Garçons

    • Black
    • Black/Black-Dark Grey
    • Product Code:

    • 924501-001
    • Launched on:

    • 10-02-2017
    • Silhouette Explored

      Refining what has just been refined. The newest Nike Air model and the pinnacle of cushioning innovation, the NikeLab x Comme des Garçons Air VaporMax takes the Flyknit woven upper and removes its laces. The black version replaces the lace eyelets with polyurethane rubber panels finished in black, with Comme des Garçons engraved into the rubber. The rear quarter panel and heel counter are reinforced with polyurethane, an idiosyncrasy relative to its white counterpart. The Swoosh is charcoal, and the Air midsole unit is translucent sheen-coated black.

      Silhouette Explored — History

      The Air VaporMax represents Nike's 30-year legacy to Air-cushioning technology. For now, Nike have reached the apex of sporting innovation - considered a convergence of technical performance innovation and modern-style. Previous air units required multiple segments fused together, Air Vapormax is a holistic structure that requires no external components to maintain its form. The Air VaporMax was introduced in 2017, led by Kathy Gomez, the VP of Underfoot Cushioning Innovation. It is considered the lightest silhouette to date through its use of a combination Flyknit-Flywire upper and the holistic VaporMax air unit, which is built to provide wearers with the ideal that they are walking on a cloud. The removal of the foam unit in the midsole, greatly reduces weight and waste, whilst the increase in Air enables the wearer to generate heightened levels of energy response. The mechanisms behind thr VaporMax mimicking that of a piston and how they transfer force by compressing and releasing fluid. The VaporMax also incorporates a footbridge in the midsection of the sole in order to improve stability and reduce pronation when running (or moving).

      Air VaporMax
      Comme des Garçons debut the Air VaporMax for Spring 17

      • Nike x Comme des Garçons
      • White-Silver Textured Flyknit Upper
      • Laceless
      • Woven Fabric Panels with CDG Branding in White
      • Polyurethane Rubber Heel Counter Strip
      • Transparent VaporMax Midsole Unit (TPU)

      RELEASE INFO

      Brand

    • NikeLab x Comme des Garçons

    • White
    • WHITE/PURE PLATINUM
    • Product Code:

    • 924501-002
    • Launched on:

    • 10-02-2017
    • Silhouette Explored

      Refining what has just been refined. The newest Nike Air model and the pinnacle of cushioning innovation, the NikeLab x Comme des Garçons Air VaporMax takes the Flyknit woven upper and removes its laces. The lace eyelets are replaced by two woven fabric panels that have Comme des Garçons engraved on them. The remaining portion of the shoe retains the standard Vapormax characteristics, such as transluscent TPU outsole that has a blue gradient tint, a white-silver upper with a polyurethane strip on the heel counter.

      Silhouette Explored — History

      The Air VaporMax represents Nike's 30-year legacy to Air-cushioning technology. For now, Nike have reached the apex of sporting innovation - considered a convergence of technical performance innovation and modern-style. Previous air units required multiple segments fused together, Air Vapormax is a holistic structure that requires no external components to maintain its form. The Air VaporMax was introduced in 2017, led by Kathy Gomez, the VP of Underfoot Cushioning Innovation. It is considered the lightest silhouette to date through its use of a combination Flyknit-Flywire upper and the holistic VaporMax air unit, which is built to provide wearers with the ideal that they are walking on a cloud. The removal of the foam unit in the midsole, greatly reduces weight and waste, whilst the increase in Air enables the wearer to generate heightened levels of energy response. The mechanisms behind thr VaporMax mimicking that of a piston and how they transfer force by compressing and releasing fluid. The VaporMax also incorporates a footbridge in the midsection of the sole in order to improve stability and reduce pronation when running (or moving).

      Air Force 1
      Icon. Two meteors collide to reconstruct the Air Force 1

      • Nike x Comme des Garçons SHIRT x Supreme
      • White Leather Upper
      • Stitched Swoosh in White
      • Comme des Garçons SHIRT x Supreme Branding on Sidewall
      • Eyeball Stencil Print from Stephen J Shanabrook’s ‘Paper Surgery'
      • Air Cushioning
      • White Midsole & Outsole

      RELEASE INFO

      Brand

    • Nike x Comme des Garçons SHIRT x Supreme

    • White
    • White/White
    • Product Code:

    • 923044-100
    • Launched on:

    • 18-05-2017
    • Silhouette Explored

      A perfect representation of the blank canvas, the Comme des Garçons SHIRT x Supreme is a standard issue White Air Force 1 with a stencil print from Stephen J Shanabrook’s ‘Paper Surgery'. On both the lateral and medial quarter panel are a series of eyeball prints that overlay the Swoosh and the interior lining.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.


      UPTOWNS

      BLANK CANVAS

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Force 1
      Icon. A powerful partnership, Nike, Supreme and CDG are back with a new take on the Air Force 1

      • Nike x Comme des Garçons SHIRT x Supreme
      • Black Grained Leather
      • Refraction Effect Swoosh in White
      • Comme des Garçons SHIRT x Supreme Branding on Heel Counter
      • White Woven Tongue Label
      • Air Cushioning
      • White Midsole/Black Outsole

      RELEASE INFO

      Brand

    • Nike x Comme des Garçons SHIRT x Supreme

    • Black
    • Black/White
    • Product Code:

    • AR7623-001
    • Launched on:

    • 08-11-2018
    • Silhouette Explored

      A relatively underdressed Air Force 1. The sidewalls of the AF1 are embellished with a white refracted (effect) Swoosh across premium grained leather in black. Comme des Garçons x Supreme branding is present on the heel counter, the Air midsole arrives in white, whilst the outsole is finished in black.

      Silhouette Explored — History

      The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

      After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

      Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

      The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

      Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.


      UPTOWNS

      BLANK CANVAS

      Image Credit:

    • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
    • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
    • All Rights Reserved to the respective owners and creators of media used
    • Air Mowabb
      Comme des Garçon 'Tinker' with Nike's iconic Running & Hiking hybrid

      • Nike x Comme des Garçons Homme Plus
      • Microsuede Upper
      • Neoprene Inner Sock Lining / Huarache Lining
      • Thermoplastic Heel Guard
      • Deconstructed Lace Guard
      • Perforated Sidewalls
      • CDG Branding on Padded Collar

      RELEASE INFO

      Brand

    • Nike x Comme des Garçons Homme Plus

    • Sail
    • SAIL/WHITE-BLACK
    • Product Code:

    • AV4438-100
    • BLACK
    • BLACK/BLACK-SAIL
    • Product Code:

    • AV4438-001
    • Launched on:

    • 17-08-2018
    • Silhouette Explored

      Comme des Garçons redefine the Air Mowabb by doing away with its signature coloured panels and wrapping the silhouette in monochrome black and sail. The CDG variant replaces leather panelling with microsuede panels for a soft finish, the neoprene sock line complements this. The laceguard actually has a deconstructed effect, with that portion of the shoe seemingly separate from the main body of the silhouette. A subtle but clever trick from Nike sees the padded collar that usually houses the ACG logo rearranged, with CDG branding embellished in the same manner. The toe vamp features amorphous perforations.

      Silhouette Explored — History

      The Air Mowabb ACG (All Conditions Gear) - part of Nike's ACG trail line fused the signature running technology of the Air Huarache with the hiking intricacies of the Nike Wildwood ACG. The Mowabb was released in 1991, the name derived from Moab, a city in Utah that is known for its canyons and valleys across mountainous terrain. You'd be hard pressed to find many iconic Nike silhouette where Tinker Hatfield hasn't played a hand, the Nike Air Mowabb was designed by the legendary Nike exec. The Mowabb was constructed of leather, with a neoprene sock underlay from the Air Huarache, the sidewalls feature cylindrical perforated panels that are similar to that of the Jordan VI. The OG colourway was dressed in dune tan, with a grey speckled midsole, black outsole and a combination blue and orange neoprene sock that was perforated to enhance breathability. The Nike ACG logo was embellished on a portion of the sock, as well the the outsole. The outsole also housed 'Air Mowabb' in raised letters. The silhouette was reinforced by the Huarache's thermoplastic ankle strap and a thick rubber midsole. The Mowabb's original colour scheme has been re-applied to a number of Nike silhouettes over the years and can be acknowledged as one of - if not - the most influential fusion silhouette in Nike's arsenal.

      Air Jordan 1
      Grail. Hiroshi Fujiwara & fragment design

      • Nike Air Jordan
      • Black, Blue & White Leather Upper
      • Black Debossed WINGS Logo on Ankle Collar
      • Black Swoosh
      • Blue Heel Counter & Ankle Collar Panelling
      • Air Cushioned Midsole in White
      • Concentric Circle Patterned Outsole
      • Fragment Blue Outsole
      • Perforated Toebox Holes - Breathability
      • fragment design Insignia on Lateral Heel Wall

      RELEASE INFO

      BRAND

    • Nike Air Jordan x fragment design

    • Fragment
    • BLACK/SPORT BLUE-WHITE
    • Product Code:

    • 716371-040 (2014)
    • Launched on:

    • 27-12-2014
    • Silhouette Explored

      A fragmented take on the Air Jordan 1 Black Toe, Hiroshi Fujiwara removes the red of the Chicago Bulls on the heel counter and dresses it it in the blue of the more familiar Jordan 1 Royal. Nike Air branding is present on the woven tongue label, whilst a debossed fragment design electric bolt is featured on the rear lateral heel. Familiar Jordan 1 characteristics such as Wings Logo on the ankle collar and Air cushioning are present, whilst the concentric circular tread outsole completes the silhouette in royal blue.

      Silhouette Explored — History

      The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

      The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

      TAKE FLIGHT

      Image Credit:

    • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
    • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
    • All Rights Reserved to the respective owners and creators of media used
    • Huarache E.D.G.E
      New School, Heron Preston.

      • Nike x Heron Preston
      • Panelled Upper
      • FOAM Fit System
      • Perforated Cylindrical Plastic Panels
      • Yellow Tongue & Heel Pull Tabs
      • Woven Panel Lace Loop System
      • 'СТИЛЬ' on Laces
      • 'СТИЛЬ'Branding on the Heel

      RELEASE INFO

      Brand

    • Nike x Heron Preston

    • Black
    • BLACK/BLUE-YELLOW-ORANGE
    • Product Code:

    • CD5779-001
    • White
    • WHITE/GREY-YELLOW-RED
    • Product Code:

    • CD5779-100
    • Launched on:

    • 01-02-2019
    • Silhouette Explored

      Introduced in 2018 as a variant of Nike's signature Air Huarache series, the Huarache E.D.G.E uses an array of intricate and uniquely shaped panels across its upper. Heron Preston reconstructed the Huarache E.D.G.E as part of his football inspired apparel collection, which released at the start of 2019. The Huarache E.D.G.E removes Nike Air from the midsole, and includes a FOAM FIT system. The E.D.G.E utilises woven lace loops similar to that of the Jordan XI, with Preston's signature 'СТИЛЬ' embroidered across the laces. The white variant has white laces with green text whilst, the black version arrives with black laces and white text. Both versions have yellow tongue and heel pull tabs. 'СТИЛЬ' branding is also present on a leather portion of the rear quarter panel and heel counter. A large perforated plastic cap on the heel counter houses Nike branding. The front portion of the outsole of the silhouette is dressed in orange.

      Silhouette Explored — History

      The newest silhouette in the Huarache lineage, the Huarache E.D.G.E is an acronym for 'Everyday Design Got an Evolution'. The original Nike Air Huarache was released in 1991, designed by legendary Nike executive Tinker Hatfield. The Huarache was modelled after a sandal of the same name native to South America. The Huarache is an exoskeletal silhouette, that bares the absolute minimum to achieve the whole, with an exposed rear quarter panel and heel counter made of a combination of Lycra and neoprene, the body of the Huarache is a seamlessly fitted sock that made the silhouette featherweight light, the ergonomically designed lining of the shoe aimed to contour around the wearers foot providing a dynamic fit for runners. Arguably, the Huarache's most recognisable feature is its thermoplastic heel strap which was a means of support and hoped to lighten tension towards the ankle and heel.

      The Huarache holds a special place amongst Nike silhouettes, as being one of the few to remove all notions of Nike and Nike Air branding across the upper and midsole (minus the tongue tab). Marketed as the 'shoe of the future' upon its release, the Air Huarache is a testament of risk in design that has successful and lasting impact. The Air Huarache was reconstructed for a number of purposes and has consequently birthed several child silhouettes such as the Air Flight Huarache (1992) - worn by Scottie Pippen, Reggie Miller and the Fab 5 at the University of Michigan; the Huarache Air Trainer '94 (1994), the Huarache Flight International (1992), the Huarache Plus (1994) and the Nike Air Huarache Light (1993), amongst a host of others. The Huaraches sock-lined upper technology was also utilised in subsequent separate Nike designs such as the Nike Air Mowabb. The original Air Huarache series was reissued in 2013.

      Air Jordan IV
      Esteemed street artist KAWS reinvents the Jordan IV

      • Nike Air Jordan x KAWS
      • Suede Upper in Grey
      • Stitched 'Companion' Hands Overlay
      • KAWS Branding
      • Glow in the Dark Outsole
      • Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan x KAWS

    • Cool Grey
    • COOL GREY/WHITE
    • Product Code:

    • 930155-003 (2017)
    • Launched on:

    • 31-03-2017
    • Silhouette Explored

      KAWS wraps the Jordan IV in a medium grey suede, with the upper featuring the hands of KAWS iconic 'Companion' sculpture. The heel counter is embellished with the KAWS 'XX' logo with Nike 'Air' branding below it. The silhouette comes complete with a KAWS hang tag and a fluorescent glow in the dark outsole that reveals KAWS branding.

      The 4 originals: White Cement, Black Cement (Bred), Military Blue & Fire Red. Explore the Air Jordan IV on Shoe Shelf.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) - although he was seen in the Jordan V more frequently - and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired 'Deep Green' edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan x KAWS
      • Suede Upper in Black
      • Stitched 'Companion' Hands Overlay
      • KAWS Branding
      • Glow in the Dark Outsole
      • Air Window & Air Cushioning

      RELEASE INFO

      Brand

    • Nike Air Jordan x KAWS

    • Black
    • BLACK/BLACK-CLEAR GLOW
    • Product Code:

    • 930155-003 (2017)
    • Launched on:

    • 17-11-2017
    • Silhouette Explored

      The Jordan IV receives a makeover once again, in collaboration with esteemed street artist KAWS. The second iteration of the KAWS Jordan IV is completely wrapped in charcoal black suede, the mesh sidewall has been removed and the upper features an embroidered overlay of the hands of his sculpture 'Companion'. The heel tab features the KAWS 'XX' logo where the traditional Nike Air logo is placed, above 'Air' branding. The air bubble in the rear midsole is completely transparent, whilst the midsole packs a punch with a fluorescent glow in the dark finish.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) - although he was seen in the Jordan V more frequently - and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired 'Deep Green' edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan IV.
      His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

      • Nike Air Jordan x Levi's®
      • Denim Upper
      • Light Blue Denim Sidewall Panel
      • Denim Midsole Panel
      • Denim Flaps & Heel Tab
      • Denim Square Eyelet System
      • Light Blue Denim Interior Lining
      • Jumpman Logo Branding on Heel Tab
      • White Air Window & Air Cushioning
      • Gum Outsole

      RELEASE INFO

      Brand

    • Nike Air Jordan X Levi's®

    • Denim
    • Denim/Denim-Sail-Gum
    • Product Code:

    • AO2571-401 (2018)
    • Launched on:

    • 17-01-2018
    • Silhouette Explored

      Levi's® wrap the Air Jordan IV in their signature blue raw denim, the silhouette is complemented by contrasting stitching. The mesh sidewall is replaced by a light wash denim overlay, whilst the tongue features a large label patch in the Levi's® tan and red imprint, but is instead embellished with a Jumpman logo. The medial quarter panel features a classic red Tab Device (otherwise known as the Levi's® Tab). The silhouette is finished with a white midsole and gum outsole.

      Silhouette Explored — History

      The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

      Silhouette Explored — History

      During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

      Notable Games & Events featuring the Jordan IV

    • The Shot vs. the Cleveland Cavaliers
    • Jordan - 32/8/8 Season
    • 52 Points vs. Boston Celtics - 09-11-1988
    • 52 Points vs Philadelphia 76ers - 16-11-1988

    • Image Credit:

    • Focus On Sport. Michael Jordan against the Cavs - 1989
    • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
    • All Rights Reserved to the respective owners and creators of media used
    • Air Jordan VIII
      3 PEAT IN THE 6

      • Nike Air Jordan
      • Leather-Durabuck Combination Upper
      • Lace Cross Straps (Bunny Ears)
      • Air Sole
      • Perforated Sidewall
      • Gold Camo Print Mudguard
      • Huarache Lined Inner Sleeve
      • OVO Detail Heel Pull Tab
      • 'Welcome' Woven Tab on Interior Tongue
      • Gold Accents across Upper

      RELEASE INFO

      Brand

    • Nike Air Jordan x OVO

    • Black
    • Black/Metallic Gold/Varsity Red-Blur
    • Product Code:

    • AA1239-045
    • White
    • White/Metallic Gold/Varsity Red-Blur
    • Product Code:

    • AA1239-135
    • Launched on:
    • 16-02-2018
    • Silhouette Explored

      This sought after collaboration released in February 2017 for NBA All Star weekend, paired alongside a black colourway counterpart and was supposed to be the closing statement in Nike and OVO's partnership prior to Drake leaving for Adidas. Nike combined simple elegance with flair for this October's Very Own collaboration. The signature Air Jordan VIII silhouette is wrapped in white (or black) across tumbled leather and features gold accents on the midsole sidewall panel and the heel pull tab. A red Jumpman is featured on the tongue tab. The silhouette is adorned with a gold accent of OVO's iconic owl. The Black and White variants differ slightly, with the perforated sidewall of the Black edition finished in nubuck, whilst the White variety is completed in leather.

      Silhouette Explored — History

      3 PEAT

      Designed by legendary Nike designer and executive Tinker Hatfield for the '92/93 season, the Jordan VIII completely removed Nike branding from the silhouette. The upper of the VIII was constructed of grained leather or Durabuck, Nike's lightweight, breathable variant of nubuck. A large portion of the laces were concealed by lace cross straps, which also served as a shoe fastener. The sidewalls of the silhouette are perforated, whilst the midsole features ridges similar to that of the VI, the separate panelled segments providing options in regards to colour blocking. A panel on the rear medial and lateral sidewall above the midsole housed a variety of accents and designs, whilst the outsole used the familiar Air cushioning technology.

      Jordan won his third successive championship wearing the Jordan VIII, before announcing his retirement following the death of his father earlier in the year and a loss of desire to play the game. He would return and achieve the 3 peat again, but the VIII period marked the end of Jordan's first period of dominance. In the final season of his first retirement, Jordan would win his seventh consecutive scoring title, third successive Finals MVP and average a NBA record 41 PPG in the Finals. One of the only times he didn't achieve a complete sweep of regular season and post season awards, Jordan placed second in MVP voting (to Charles Barkley) and the defensive player of the year award.


      Image Credit:

    • ... Michael Jordan vs. Patrick Ewing & the New York Knicks - ECF Game 4
    • All Rights Reserved to the respective owners and creators of media used
    • Air Humara
      The Air Humara gets an update from Supreme

      • Mesh Upper
      • 3M Overlay
      • Woven Lace Loop System with 3M Overlay
      • Supreme Branding on Toe Cap
      • Heel & Tongue Pull Tabs
      • Phylon Midsole

      RELEASE INFO

      Brand

    • Nike x Supreme

    • Black
    • Black/Black/Black
    • Product Code:

    • 924464-001
    • Launched on:

    • 26-10-2017
    • Silhouette Explored

      4 colourways were produced by Supreme on the Air Humara. This version wraps the shoe in black across the leather and mesh portions of the shoe, with 3M panelling and overlays providing a fluorescent sheen to the shoe. Supreme's logo is present towards the toe wrap on the lateral side of the silhouette.

      Silhouette Explored — History

      A silhouette part of Nike's trail running and a sibling of their ACG series, the Air Humara was designed by Peter Fogg and released in 1997. The Air Humara reflects a period in the 90's where Nike had a proclivity for experimentation and had a desire to produce hyper-functional designs. The name is an ode to a Native American tribe called the Tarahumara (also known as the Rarámuri) who are situated in Chihuahua, Mexico and are renowned for having exceptional ability in long-distance running. Fogg disclosed the inspiration behind the design of the actual silhouette as the mechanics behind a motorcycle wheel and its disc braking system, Nike aspired to create a shoe that would redefine running stability and traction. The quarter panel that houses the Swoosh, is home to a woven webbed lacing cage, with exposed stitch detailing on each mudguard. The upper is made of breathable, lightweight mesh, the heel counter and toe vamp feature a rubberised abrasion-resistant overlay. The shoe features tongue and heel tabs that emphasises the need for function and performance, the midsole is made from Phylon whilst the outsole features flex grooves which aim to improve responsiveness across the forefoot. Before it could actually make its mark, the Air Humara was almost shelved with the Nike product development team working with Fogg not convinced by its potential. However, 20 years later the Air Humara is held with regard, although it may not achieve the commercial success or the mass sensibility of its Air series siblings.

      Air Max Tailwind IV
      After a long period of hiatus, the Tailwind is back on track - courtesy of Supreme.

      • Nike x Supreme
      • Speckled Woven Mesh/Bouclé Upper
      • Leather Panelling
      • Metallic/Iridescent Effect Piping
      • Supreme Branding on the Tongue
      • Small Swoosh on Heel & Toe Vamp
      • Woven Loop Lace System

      RELEASE INFO

      Brand

    • Nike x Supreme

    • Black
    • BLACK/HYPER COBALT-BLACK
    • Product Code:

    • AT3854-001
    • White
    • WHITE/UNIVERSITY RED
    • Product Code:

    • AT3854-100
    • Launched on:

    • 21-03-2019 (Supreme)
    • 23-03-2019 (Global)
    • Silhouette Explored

      Supreme make diminutive changes to the Tailwind IV. Minor additions to the silhouette include metallic effect piping on the sidewall and a portion of the heel; as well as Supreme branding being added on the tongue. The majority of the silhouette is constructed of woven bouclé fabric, which is embellished with speckled detailing in white. The large midsole houses visible Air and is completely transparent, whilst the toe vamp and rear heel complete the silhouette with a small Swoosh.

      Silhouette Explored — History

      A silhouette that takes design cues from the Air Max Plus TN (1998) and the Air Max 96 (1996), the Air Max Tailwind IV is part of the original Air family. The Air Revolution begun when the Air Tailwind debuted in 1978 and was the first silhouette to combine a foam midsole with Nike's Air unit, the silhouette produced a level of feather and cushioning that was unheard of, giving runners an advantage in comfort due to enhanced shock absorption. The Air Max Tailwind IV is derivative of the original Tailwind, and saw its family start in 1992 with the Air Max Tailwind I. The Air Max Tailwind IV combined a breathable mesh upper with leather panels, the quarter panels removed the Swoosh and instead housed horizontal ribbed lines that were a feature of other Air Max silhouettes (such as the 95 and the 97 - although their lines were vertical). The toe vamp and rear mid heel were home to a small embroidered Swoosh, that reflected a period of minimalistic Nike branding. The eye-catcher of the silhouette was no doubt the exaggerated segmented midsole, which concealed and revealed visible Air units across each section. The midsole of the Air Max Tailwind IV is made from carbon rubber (otherwise known as BRS-1000), one of Nike's old traction systems that is extremely durable.

      Air More Uptempo
      Batman & Robin. Michael & Scottie.

      • NikeLab x Supreme
      • Black Suede Upper
      • Black Textured Leather 'SUPREME' Text
      • Uniqe Rope Lacing System
      • Rope Lace Tongue & Heel Pull Tabs
      • Small Swooshes Present Across Shoe
      • Black Midsole with Air Unit

      RELEASE INFO

      Brand

    • NikeLab x Supreme

    • Black
    • BLACK/BLACK-WHITE
    • Product Code:

    • 902290-001
    • Launched on:

    • 29-04-2017
    • Silhouette Explored

      The Air More Uptempo — bold, loud and abrasive. The 'Suptempo' released in 3 colourways (Black, Red & White) with PSG superstar Neymar also seen in a gold variant. The AIR text that is usually housed on the sidewalls of the silhouette is replaced by 'Supreme' in textured black leather. Small white Swooshes appear on the toe vamp, the heel, the tongue and the heel collar. Rope lace is used as the tongue and heel pull tabs. The remaining portion of the upper is black suede, completing the silhouette is a black midsole with a visible Air unit

      Silhouette Explored — History

      The Air More Uptempo was designed by Wilson Smith and debuted in 1996. An iconic year for basketball silhouettes, as the Chicago Bulls set a then NBA record 72-wins on their way to a championship, Scottie Pippen & Dennis Rodman rocked the Air More Uptempo & the Air Shake NDESTRUKT whilst Michael Jordan was laced in the Jordan XI. The Uptempo series was developed by Nike for the new breed of players in the league, essentially the hybrid guard-forward who was strong enough to work in the post but quick enough to guard and score on the perimeter, no individual outside of MJ epitomised the role more than Scottie Pippen. The shoe would also make an impromptu appearance in Tarzan reboot, George of the Jungle in 1997. The upper of the Air More Uptempo is no doubt the highlight of the silhouette, with 'AIR' embellished in large text across the whole quarter panel of both the medial and lateral side of the shoe. The shoe was often finished in grained leather, with mesh, Durabuck and suede being utilised across the various panels on the shoe. The midsole was made from polyurethane and featured a full-length Air unit in the sole. During, Michael Jordan's retirement, the Uptempo was a highlight in the 1996 Olympics and was also seen on the late Aaliyah during MTV's Rock N' Jock basketball exhibition.


      Image Credit:

    • Nathaniel S. Butler. Pictured: Scottie Pippen at the 1996 Olympics
    • Air Max 98
      Supreme bring back a 90's classic

      • NikeLab x Supreme
      • Black Leather & Mesh Upper
      • Patent Leather Overlay on Mudguard
      • 3M Overlay
      • Full Length Visible Air Unit
      • Black Midsole
      • Cylindrical Tab Accent with Supreme Branding on Toe Vamp
      • Woven Loop Lacing System
      • 'World Famous' Text on Heel Counter

      RELEASE INFO

      Brand

    • NikeLab x Supreme

    • Black
    • BLACK/BLACK-VARSITY RED
    • Product Code:

    • 844694-001
    • Launched on:

    • 28-04-2016 (Supreme EU, US)
    • 29-04-2016 (Supreme JP)
    • 30-04-2016 (Global)
    • Silhouette Explored

      Darth Vader. The Air Max 98 as made by Supreme is wrapped in complete black patent leather with a mesh upper quarter panel. The shiny hints from the lower portion of the shoe are perfectly complemented by the solid charcoal shaded mesh portion. The woven heel pull tab has Supreme etched on it, whilst 'FAMOUS' is embroidered on the heel. The shoe features a transparent full-length Air unit, popularised by the Air Max 97. The silhouette comes complete with 3M overlays, to provide a glistening effect under the right light. As with the 3 other colourways, the shoe has a red insole with Nike x Supreme branding.

      Silhouette Explored — History

      The Air Max 97, the Cain in the story of Cain & Abel to the Air Max 98's, Abel. An under-appreciated silhouette and one often sidelined by Nike. The Air Max 98 was created by Air Max 95 designer, Sergio Lozano in 1998, it took the Air Max 97's full length Air unit and fused it with a unique chunky 3 segment upper. The 98's original release in 1998 was overshadow by the release of the Air Max Plus TN and the Air Max Tailwind III. The Air Max 98 utilised the speed lacing system seen in the Jordan XI, with woven lace loops replacing perforated eyelets. The shoe features a mudguard panel that encompasses the whole silhouette, the second segment of the silhouette features a converging dashed stitched lines, the heel counter features 'AIR' branding. The final segment which is all the way to the top-line and ankle collar has a radiating ribbed lines pattern embroidered into the generally woven fabric upper. The toe vamp features a unique leather panel with an embroidered Swoosh.

      The modestly thick midsole is constructed from polyurethane, the older standard of midsole (relative to the TPU) that has a penchant for fatigue & degradation. The outsole is produced from carbon rubber (also known as BRS-1000) which is renowned for durability and was further supported by heel crash pads for maximum cushion. The BRS-1000 outsole was also infused with Regrind™, which is a technology that repurposes footwear materials into new products, an early showcase of Nike's commitment to sustainability. The original colourway of the Air Max 98 was dressed in white, blue & red and has since been christened the 'Gundam', as an ode to the anime of the same name. The Air Max 98 was originally first retroed in 2000, before returning in 2014. A 2016 collaboration with Supreme brought the silhouette back to some semblance of success and has since made a small return for its 20th anniversary in 2018.

      Air Max 98
      Supreme bring back a 90's classic

      • NikeLab x Supreme
      • Beige/Brown Snakeskin Patterned Leather Upper
      • Silver Mesh
      • Patent Leather Overlay on Mudguard
      • 3M Overlay
      • Full Length Visible Air Unit
      • White Midsole
      • Cylindrical Tab Accent with Supreme Branding on Toe Vamp
      • Woven Loop Lacing System
      • 'World Famous' Text on Heel Counter

      RELEASE INFO

      Brand

    • NikeLab x Supreme

    • Snakeskin
    • SAIL/METALLIC SILVER-VARSITY RED-WHITE
    • Product Code:

    • 844694-100
    • Launched on:

    • 28-04-2016 (Supreme EU, US)
    • 29-04-2016 (Supreme JP)
    • 30-04-2016 (Global)
    • Silhouette Explored

      Supreme get exotic, the Air Max 98 is wrapped in golden beige snakeskin with a silver mesh upper quarter panel. The woven lace loops are white with grey stripe detailing. The medial sidewall has a cylindrical panel that features the snakeskin effect that is featured on the lower sidewall and mudguard, 'FAMOUS' in white embroidery is featured on the heel with a white heel pull tab to match. The transparent Air unit is encased in a white midsole, with a grey outsole. As with the 3 other colourways, the shoe comes with a red insole with Nike x Supreme branding.

      Silhouette Explored — History

      The Air Max 97, the Cain in the story of Cain & Abel to the Air Max 98's, Abel. An under-appreciated silhouette and one often sidelined by Nike. The Air Max 98 was created by Air Max 95 designer, Sergio Lozano in 1998, it took the Air Max 97's full length Air unit and fused it with a unique chunky 3 segment upper. The 98's original release in 1998 was overshadow by the release of the Air Max Plus TN and the Air Max Tailwind III. The Air Max 98 utilised the speed lacing system seen in the Jordan XI, with woven lace loops replacing perforated eyelets. The shoe features a mudguard panel that encompasses the whole silhouette, the second segment of the silhouette features a converging dashed stitched lines, the heel counter features 'AIR' branding. The final segment which is all the way to the top-line and ankle collar has a radiating ribbed lines pattern embroidered into the generally woven fabric upper. The toe vamp features a unique leather panel with an embroidered Swoosh.

      The modestly thick midsole is constructed from polyurethane, the older standard of midsole (relative to the TPU) that has a penchant for fatigue & degradation. The outsole is produced from carbon rubber (also known as BRS-1000) which is renowned for durability and was further supported by heel crash pads for maximum cushion. The BRS-1000 outsole was also infused with Regrind™, which is a technology that repurposes footwear materials into new products, an early showcase of Nike's commitment to sustainability. The original colourway of the Air Max 98 was dressed in white, blue & red and has since been christened the 'Gundam', as an ode to the anime of the same name. The Air Max 98 was originally first retroed in 2000, before returning in 2014. A 2016 collaboration with Supreme brought the silhouette back to some semblance of success and has since made a small return for its 20th anniversary in 2018.

      Air Max 98
      Supreme bring back a 90's classic

      • NikeLab x Supreme
      • Red Leather Upper
      • Grey Mesh
      • Patent Leather Overlay on Mudguard
      • 3M Overlay
      • Full Length Visible Air Unit
      • White Midsole
      • Cylindrical Tab Accent with Supreme Branding on Toe Vamp
      • Woven Loop Lacing System
      • 'World Famous' Text on Heel Counter

      RELEASE INFO

      Brand

    • NikeLab x Supreme

    • Red
    • RED/REFLECTIVE SILVER/WHITE/VARSITY RED
    • Product Code:

    • 844694-600
    • Launched on:

    • 28-04-2016 (Supreme EU, US)
    • 29-04-2016 (Supreme JP)
    • 30-04-2016 (Global)
    • Silhouette Explored

      Signature Supreme. Finished in the colours of Supreme, this silhouette is wrapped in red patent leather with a contrasting silver-grey mesh upper quarter panel. The woven loops are red with grey detailing, whilst the toe vamp that is home to a miniature Nike Swoosh comes in red. The midsole that houses a transparent full-length Air unit is white. The shoe is complete with a red Swoosh on the lower side wall and embroidered 'FAMOUS' text in reference to Supreme's 'World Famous' tag line on the heel. As with the 3 other colourways, the shoe comes with a red insole with Nike x Supreme branding.

      Silhouette Explored — History

      The Air Max 97, the Cain in the story of Cain & Abel to the Air Max 98's, Abel. An under-appreciated silhouette and one often sidelined by Nike. The Air Max 98 was created by Air Max 95 designer, Sergio Lozano in 1998, it took the Air Max 97's full length Air unit and fused it with a unique chunky 3 segment upper. The 98's original release in 1998 was overshadow by the release of the Air Max Plus TN and the Air Max Tailwind III. The Air Max 98 utilised the speed lacing system seen in the Jordan XI, with woven lace loops replacing perforated eyelets. The shoe features a mudguard panel that encompasses the whole silhouette, the second segment of the silhouette features a converging dashed stitched lines, the heel counter features 'AIR' branding. The final segment which is all the way to the top-line and ankle collar has a radiating ribbed lines pattern embroidered into the generally woven fabric upper. The toe vamp features a unique leather panel with an embroidered Swoosh.

      The modestly thick midsole is constructed from polyurethane, the older standard of midsole (relative to the TPU) that has a penchant for fatigue & degradation. The outsole is produced from carbon rubber (also known as BRS-1000) which is renowned for durability and was further supported by heel crash pads for maximum cushion. The BRS-1000 outsole was also infused with Regrind™, which is a technology that repurposes footwear materials into new products, an early showcase of Nike's commitment to sustainability. The original colourway of the Air Max 98 was dressed in white, blue & red and has since been christened the 'Gundam', as an ode to the anime of the same name. The Air Max 98 was originally first retroed in 2000, before returning in 2014. A 2016 collaboration with Supreme brought the silhouette back to some semblance of success and has since made a small return for its 20th anniversary in 2018.

      Blazer
      Double Up. Chitose Abe reimagines the Nike Blazer.

        RELEASE INFO

        Brand

      • Nike x Sacai

      • Blue
      • Black/University Blue-Sail-White
      • Product Code:

      • BV0072-001
      • Yellow
      • Varsity Maize/Midnight Navy/White/Varsity Red
      • Product Code:

      • BV0072-700
      • Launched on:

      • 19-04-2019 (Global)
      • Silhouette Explored

        Double up. The Sacai x Nike Blazer debuted at Chitose Abe's Spring 2019 show in June 2018 for Paris Fashion Week. The modified Blazer features a series of exaggerated panels, the laces are coupled, the lace guard is doubled - one featuring a traditional Blazer laceguard and the second featuring a weaved laceguard. The heel counter is reinforced with layered rubber panels in white. The quarter panel features conjoined 2 Nike Swooshes, finished in contrasting hues. The silhouette comes complete with a double unfinished foam tongue that is home to the Nike logo used in the 90's, the concealed interior woven label features 'Nike SACAI' and this is also embellished on the rounded quadrilateral heel collar panel. The rubber midsole arrives in white and has interesting marbled line detailing to produce a textured finish.

        Silhouette Explored — History

        Released in 1972. The original Nike basketball sneaker. The Blazer can be considered the silhouette that caused the harmonisation of footwear sub-cultures. The Blazer is beloved for its simplicity. It was first worn and popularised by George "The Iceman" Gervin of the San Antonio Spurs, who benefited from improved traction as a consequence of Nike's Herringbone outsole, which feature a series of parallel zig-zags. At the time, the introduction of padding around the ankle collar was a big advantage for players, as it helped reduce stress and tension around the ankle that was a common from wearing the ever-present canvas Converse. The large amorphous Swoosh was new yet an eye-catcher and it left an impression for stars and watchers -alike; but as Nike developed Air technology, the Blazer became redundant as a basketball sneaker. The light, minimalistic aesthetic and simple colour constructions helped it become a favourite off the hardwood, particularly for skaters as a 'beater' shoe - a shoe that takes heavy wear. In 2002, Nike celebrated the Blazer's heritage by making it part of their SB / Skateboarding line. The Blazer has survived the ever-evolving sneaker landscape and remains a favourite - in both the low and mid-varieties - for a number of people worldwide.

        Image Credit:

      • Dick Raphael. Pictured: Julius Erving 'Dr J' vs Larry Bird & Kevin McHale - 1981 Eastern Conference Finals Game 5
      • 20th Century Fox, NBA Entertainment, Heller Highwater & Josephson Entertainment. Pictured: Bow Wow in Like Mike (2002).
      • All Rights Reserved to the respective owners and creators of media used
      • LDV + Waffle + Daybreak = LDWaffle
        A breath of fresh air from the design language of Chitose Abe at Sacai

        • Nike x Sacai
        • Fusion Silhouette of the LDV + Waffle + Daybreak
        • Blue & Red Suede, Nylon & Mesh Upper
        • Double Color Blocked Panelling (2 Heel Counter & Toe Cap Panels)
        • Double Set Lacing in White
        • Double Leather Swoosh in Silver & Yellow
        • Thick Extruding Ridged EVA Midsole in White
        • Black Waffle Outsole
        • Double Tongue with Classic Nike Branding (Orange Swoosh)

        RELEASE INFO

        Brand

      • Nike x Sacai

      • Varsity Blue/Red
      • Varsity Blue/Del Sol-Varsity Red-Black
      • Product Code:

      • BV0073-400
      • Launched on:

      • Spring 2019 (Global)
      • Silhouette Explored

        Double Up. The LDWaffle gets the colour-blocking treatment (x2). Featuring a series of multiplied panels the LDWaffle goes big but retains a sleek, feline shape. The tongue comes in 2 with classic orange Nike branding, 2 large leather contrasting Swooshes in silver and yellow are featured on the medial and lateral quarter panels. A large proportion of shoe appears to come from the LDV. The majority of the silhouette is made from royal blue mesh, which is taken from the upper of the LDV, the toe cap panels which are dressed in separate royal blue and varsity red suede are taken from the LDV & Daybreak. The silhouette features a white foam midsole, that is characterised by a uniquely protruding ridge; the outsole is from the legendary Waffle Racer and comes dressed in black. The curved heel collar in black is padded and is a design feature of the LDV, whilst the reinforced suede heel counter appears twice and is taken from the Waffle Racer and the LDV.

        Silhouette Explored: Waffle Racer — History

        Arguably, the beginning of all things Nike; the Waffle Racer and its signature Waffle patterned outsole, that has long, deep treads begun what was the prerequisite for cushioning technology and the subsequent Air Revolution in 1978. The late Bill Bowerman, Nike co-founder and serial innovator, would use a waffle iron in his house kitchen to create a polyurethane moulded outsole. The predecessor to the Waffle Racer was the Moon Shoe, released in 1972 and worn by Mark Covert during US Olympic Trials. It was christened as such as since the tracks that it left in the ground were reminiscent of those of astronaut footprints on the Moon. The late Steve Prefontaine debuted the Waffle Racer at the 1972 Olympics, before the shoe was given a full release a year later. The shoe combined a nylon upper, with mudguard panelling and a GAT T-overlay around the toe vamp, the quarter panels on the medial and lateral side were home to a large Swoosh. The heel collar was padded and the heel counter was reinforced, important new innovations for runners at the time.

        Silhouette Explored: LDV — History

        The LDV was released in 1978 as one of the first running silhouettes to utilise a mesh upper. The panelling across the laceguard, heel counter and heel collar offered options in colour-blocking, a trend pre-emptive of the Jordan 1 in 1984. In 1978, mountain climbers John Roskelley & Rick Ridgeway completed the Northeast Ridge, East Face and Abruzzi Ridge & K2 ascent in Pakistan partially wearing the Nike LDV. A photo of their achievement in the Nike LDV would encourage Nike to start producing Hiking footwear, which included the Nike Lava Dome, the Nike Approach & the Nike Magma. Within 10 years, Nike would establish Nike ACG (All Conditions Gear), a diffusion line focused on apparel and footwear for harsh non-standard conditions.

        Silhouette Explored: Daybreak — History

        The Daybreak was released as Nike's newest running shoe in 1979, it combined a lightweight suede upper with nylon for breathability. The shoe has been credited by Nike as being the first to be created using a straight foot last (a last is a foot model that is used by shoemakers & manufacturers to construct shoes). 1979 is perhaps best known in Nike's history as the year that the Air technology was fully released through the Air Tailwind, so it's no wonder the Daybreak is a lesser known silhouette. In terms of its material construction, it was yet to utilise Air foam cushioning and instead housed an EVA foam outsole. EVA foam is an early and relatively redundant form of cushioning. The Daybreak is perhaps best known for being worn by Joan Benoit Samuelson during her 1984 Los Angeles Olympic Games marathon win.


        Image Credit:

      • Pictured: Mark Covert during the '72 US Olympic Trials.
      • Tony Duffy. Pictured: Joan Benoit Samuelson during the 1984 LA Olympic Marathon
      • LDV + Waffle + Daybreak = LDWaffle
        A breath of fresh air from the design language of Chitose Abe at Sacai

        • Nike x Sacai
        • Fusion Silhouette of the LDV + Waffle + Daybreak
        • Green & Yellow Suede, Nylon & Mesh Upper
        • Double Color Blocked Panelling (2 Heel Counter & Toe Cap Panels)
        • Double Set Lacing in White
        • Double Leather Swoosh in Yellow & Green
        • Thick Extruding Ridged EVA Midsole
        • Black Waffle Outsole
        • Double Tongue with Classic Nike Branding (Orange Swoosh)

        RELEASE INFO

        Brand

      • Nike x Sacai

      • Green Gusto
      • Green Gusto/Black-Varsity Maize-Safety Orange
      • Product Code:

      • BV0073-300
      • Launched on:

      • Spring 2019 (Global)
      • Silhouette Explored

        Double Up. The LDWaffle gets the colour-blocking treatment (x2). Featuring a series of multiplied panels the LDWaffle goes big but retains a sleek, feline shape. The tongue comes in 2 with classic orange Nike branding, 2 large leather contrasting Swooshes in black and orange are featured on the medial and lateral quarter panels. A large proportion of shoe appears to come from the LDV. The majority of the silhouette is made from green mesh, which is taken from the upper of the LDV, the toe cap panels which are dressed in separate green and yellow suede are taken from the LDV & Daybreak. The silhouette features a white foam midsole, that is characterised by a uniquely protruding ridge; the outsole is from the legendary Waffle Racer and comes dressed in black. The curved heel collar in black is padded and is a design feature of the LDV, whilst the reinforced suede heel counter appears twice and is taken from the Waffle Racer and the LDV.

        Silhouette Explored: Waffle Racer — History

        Arguably, the beginning of all things Nike; the Waffle Racer and its signature Waffle patterned outsole, that has long, deep treads begun what was the prerequisite for cushioning technology and the subsequent Air Revolution in 1978. The late Bill Bowerman, Nike co-founder and serial innovator, would use a waffle iron in his house kitchen to create a polyurethane moulded outsole. The predecessor to the Waffle Racer was the Moon Shoe, released in 1972 and worn by Mark Covert during US Olympic Trials. It was christened as such as since the tracks that it left in the ground were reminiscent of those of astronaut footprints on the Moon. The late Steve Prefontaine debuted the Waffle Racer at the 1972 Olympics, before the shoe was given a full release a year later. The shoe combined a nylon upper, with mudguard panelling and a GAT T-overlay around the toe vamp, the quarter panels on the medial and lateral side were home to a large Swoosh. The heel collar was padded and the heel counter was reinforced, important new innovations for runners at the time.

        Silhouette Explored: LDV — History

        The LDV was released in 1978 as one of the first running silhouettes to utilise a mesh upper. The panelling across the laceguard, heel counter and heel collar offered options in colour-blocking, a trend pre-emptive of the Jordan 1 in 1984. In 1978, mountain climbers John Roskelley & Rick Ridgeway completed the Northeast Ridge, East Face and Abruzzi Ridge & K2 ascent in Pakistan partially wearing the Nike LDV. A photo of their achievement in the Nike LDV would encourage Nike to start producing Hiking footwear, which included the Nike Lava Dome, the Nike Approach & the Nike Magma. Within 10 years, Nike would establish Nike ACG (All Conditions Gear), a diffusion line focused on apparel and footwear for harsh non-standard conditions.

        Silhouette Explored: Daybreak — History

        The Daybreak was released as Nike's newest running shoe in 1979, it combined a lightweight suede upper with nylon for breathability. The shoe has been credited by Nike as being the first to be created using a straight foot last (a last is a foot model that is used by shoemakers & manufacturers to construct shoes). 1979 is perhaps best known in Nike's history as the year that the Air technology was fully released through the Air Tailwind, so it's no wonder the Daybreak is a lesser known silhouette. In terms of its material construction, it was yet to utilise Air foam cushioning and instead housed an EVA foam outsole. EVA foam is an early and relatively redundant form of cushioning. The Daybreak is perhaps best known for being worn by Joan Benoit Samuelson during her 1984 Los Angeles Olympic Games marathon win.


        Image Credit:

      • Pictured: Mark Covert during the '72 US Olympic Trials.
      • Tony Duffy. Pictured: Joan Benoit Samuelson during the 1984 LA Olympic Marathon
      • LDV + Waffle + Daybreak = LDWaffle
        A breath of fresh air from the design language of Chitose Abe at Sacai

        • Nike x Sacai
        • Fusion Silhouette of the LDV + Waffle + Daybreak
        • Black, Grey & White Suede, Nylon & Mesh Upper
        • Double Color Blocked Panelling (2 Heel Counter & Toe Cap Panels)
        • Double Set Lacing in White / Black
        • Double Leather Swoosh in Black & White
        • Thick Extruding Ridged EVA Midsole
        • Black Waffle Outsole
        • Double Tongue with Classic Nike Branding (Orange Swoosh)

        RELEASE INFO

        Brand

      • Nike x Sacai

      • Black
      • BLACK/ANTHRACITE-WHITE-GUNSMOKE
      • Product Code:

      • BV0073-001
      • Launched on:

      • 18 July 2019 (Global)
      • Silhouette Explored

        Double Up. The LDWaffle gets the colour-blocking treatment (x2). Featuring a series of multiplied panels the LDWaffle goes big but retains a sleek, feline shape. The tongue comes in 2 with classic orange Nike branding, 2 large leather contrasting Swooshes in white and black are featured on the medial and lateral quarter panels. A large proportion of shoe appears to come from the LDV. The majority of the silhouette is made from black mesh, which is taken from the upper of the LDV, the toe cap panels which are dressed in separate shades of grey and white suede are taken from the LDV & Daybreak. The silhouette features a white foam midsole, that is characterised by a uniquely protruding ridge; the outsole is from the legendary Waffle Racer and comes dressed in black. The curved heel collar in black is padded and is a design feature of the LDV, whilst the reinforced suede heel counter appears twice and is taken from the Waffle Racer and the LDV.

        Silhouette Explored: Waffle Racer — History

        Arguably, the beginning of all things Nike; the Waffle Racer and its signature Waffle patterned outsole, that has long, deep treads begun what was the prerequisite for cushioning technology and the subsequent Air Revolution in 1978. The late Bill Bowerman, Nike co-founder and serial innovator, would use a waffle iron in his house kitchen to create a polyurethane moulded outsole. The predecessor to the Waffle Racer was the Moon Shoe, released in 1972 and worn by Mark Covert during US Olympic Trials. It was christened as such as since the tracks that it left in the ground were reminiscent of those of astronaut footprints on the Moon. The late Steve Prefontaine debuted the Waffle Racer at the 1972 Olympics, before the shoe was given a full release a year later. The shoe combined a nylon upper, with mudguard panelling and a GAT T-overlay around the toe vamp, the quarter panels on the medial and lateral side were home to a large Swoosh. The heel collar was padded and the heel counter was reinforced, important new innovations for runners at the time.

        Silhouette Explored: LDV — History

        The LDV was released in 1978 as one of the first running silhouettes to utilise a mesh upper. The panelling across the laceguard, heel counter and heel collar offered options in colour-blocking, a trend pre-emptive of the Jordan 1 in 1984. In 1978, mountain climbers John Roskelley & Rick Ridgeway completed the Northeast Ridge, East Face and Abruzzi Ridge & K2 ascent in Pakistan partially wearing the Nike LDV. A photo of their achievement in the Nike LDV would encourage Nike to start producing Hiking footwear, which included the Nike Lava Dome, the Nike Approach & the Nike Magma. Within 10 years, Nike would establish Nike ACG (All Conditions Gear), a diffusion line focused on apparel and footwear for harsh non-standard conditions.

        Silhouette Explored: Daybreak — History

        The Daybreak was released as Nike's newest running shoe in 1979, it combined a lightweight suede upper with nylon for breathability. The shoe has been credited by Nike as being the first to be created using a straight foot last (a last is a foot model that is used by shoemakers & manufacturers to construct shoes). 1979 is perhaps best known in Nike's history as the year that the Air technology was fully released through the Air Tailwind, so it's no wonder the Daybreak is a lesser known silhouette. In terms of its material construction, it was yet to utilise Air foam cushioning and instead housed an EVA foam outsole. EVA foam is an early and relatively redundant form of cushioning. The Daybreak is perhaps best known for being worn by Joan Benoit Samuelson during her 1984 Los Angeles Olympic Games marathon win.


        Image Credit:

      • Pictured: Mark Covert during the '72 US Olympic Trials.
      • Tony Duffy. Pictured: Joan Benoit Samuelson during the 1984 LA Olympic Marathon
      • LDV + Waffle + Daybreak = LDWaffle
        A breath of fresh air from the design language of Chitose Abe at Sacai

        • Nike x Sacai
        • Fusion Silhouette of the LDV + Waffle + Daybreak
        • White, Light & Anthracite Grey Suede, Nylon & Mesh Upper
        • Double Color Blocked Panelling (2 Heel Counter & Toe Cap Panels)
        • Double Set Lacing in White
        • Double Leather Swoosh in White & Grey
        • Thick Extruding Ridged EVA Midsole
        • Black Waffle Outsole
        • Double Tongue with Classic Nike Branding (Orange Swoosh)

        RELEASE INFO

        Brand

      • Nike x Sacai

      • GrEY
      • SUMMIT WHITE/WHITE-WOLF GREY-BLACK
      • Product Code:

      • BV0073-100
      • Launched on:

      • Spring 2019 (Global)
      • Silhouette Explored

        Double Up. The LDWaffle gets the colour-blocking treatment (x2). Featuring a series of multiplied panels the LDWaffle goes big but retains a sleek, feline shape. The tongue comes in 2 with classic orange Nike branding, 2 large leather contrasting Swooshes in white and grey are featured on the medial and lateral quarter panels. A large proportion of shoe appears to come from the LDV. The majority of the silhouette is made from white mesh, which is taken from the upper of the LDV, the toe cap panels which are dressed in 2 separate shades of grey suede are taken from the LDV & Daybreak. The silhouette features a white foam midsole, that is characterised by a uniquely protruding ridge; the outsole is from the legendary Waffle Racer and comes dressed in black. The curved heel counter in white is padded and is a design feature of the LDV, whilst the reinforced suede heel counter appears twice and is taken from the Waffle Racer and the LDV.

        Silhouette Explored: Waffle Racer — History

        Arguably, the beginning of all things Nike; the Waffle Racer and its signature Waffle patterned outsole, that has long, deep treads begun what was the prerequisite for cushioning technology and the subsequent Air Revolution in 1978. The late Bill Bowerman, Nike co-founder and serial innovator, would use a waffle iron in his house kitchen to create a polyurethane moulded outsole. The predecessor to the Waffle Racer was the Moon Shoe, released in 1972 and worn by Mark Covert during US Olympic Trials. It was christened as such as since the tracks that it left in the ground were reminiscent of those of astronaut footprints on the Moon. The late Steve Prefontaine debuted the Waffle Racer at the 1972 Olympics, before the shoe was given a full release a year later. The shoe combined a nylon upper, with mudguard panelling and a GAT T-overlay around the toe vamp, the quarter panels on the medial and lateral side were home to a large Swoosh. The heel collar was padded and the heel counter was reinforced, important new innovations for runners at the time.

        Silhouette Explored: LDV — History

        The LDV was released in 1978 as one of the first running silhouettes to utilise a mesh upper. The panelling across the laceguard, heel counter and heel collar offered options in colour-blocking, a trend pre-emptive of the Jordan 1 in 1984. In 1978, mountain climbers John Roskelley & Rick Ridgeway completed the Northeast Ridge, East Face and Abruzzi Ridge & K2 ascent in Pakistan partially wearing the Nike LDV. A photo of their achievement in the Nike LDV would encourage Nike to start producing Hiking footwear, which included the Nike Lava Dome, the Nike Approach & the Nike Magma. Within 10 years, Nike would establish Nike ACG (All Conditions Gear), a diffusion line focused on apparel and footwear for harsh non-standard conditions.

        Silhouette Explored: Daybreak — History

        The Daybreak was released as Nike's newest running shoe in 1979, it combined a lightweight suede upper with nylon for breathability. The shoe has been credited by Nike as being the first to be created using a straight foot last (a last is a foot model that is used by shoemakers & manufacturers to construct shoes). 1979 is perhaps best known in Nike's history as the year that the Air technology was fully released through the Air Tailwind, so it's no wonder the Daybreak is a lesser known silhouette. In terms of its material construction, it was yet to utilise Air foam cushioning and instead housed an EVA foam outsole. EVA foam is an early and relatively redundant form of cushioning. The Daybreak is perhaps best known for being worn by Joan Benoit Samuelson during her 1984 Los Angeles Olympic Games marathon win.


        Image Credit:

      • Pictured: Mark Covert during the '72 US Olympic Trials.
      • Tony Duffy. Pictured: Joan Benoit Samuelson during the 1984 LA Olympic Marathon
      • LDV + Waffle + Daybreak = LDWaffle
        A breath of fresh air from the design language of Chitose Abe at Sacai

        • Nike x Sacai
        • Fusion Silhouette of the LDV + Waffle + Daybreak
        • Green, Pink & Orange Suede, Nylon & Mesh Upper
        • Double Color Blocked Panelling (2 Heel Counter & Toe Cap Panels)
        • Double Set Lacing in White
        • Double Leather Swoosh in Orange & Yellowe
        • Thick Extruding Ridged EVA Midsole
        • Black Waffle Outsole
        • Double Tongue with Classic Nike Branding (Orange Swoosh)

        RELEASE INFO

        Brand

      • Nike x Sacai

      • Green / Pink
      • Pine Green/Clay Orange-Del Sol-Sail
      • Product Code:

      • BV0073-301
      • Launched on:

      • 18 July 2019 (Global)
      • Silhouette Explored

        Double Up. Get Colourful. The LDWaffle gets the colour-blocking treatment (x2). Featuring a series of multiplied panels the LDWaffle goes big but retains a sleek, feline shape. The tongue comes in 2 with classic orange Nike branding, 2 large leather contrasting Swooshes in amber yellow and orange are featured on the medial and lateral quarter panels. A large proportion of shoe appears to come from the LDV. The majority of the silhouette is made from seaweed green mesh, which is taken from the upper of the LDV, the toe cap panels which are dressed in separate shades of green and pink suede are taken from the LDV & Daybreak. The silhouette features a white foam midsole, that is characterised by a uniquely protruding ridge; the outsole is from the legendary Waffle Racer and comes dressed in black. The curved heel collar in yellow is padded and is a design feature of the LDV, whilst the reinforced suede heel counter appears twice and is taken from the Waffle Racer and the LDV.

        Silhouette Explored: Waffle Racer — History

        Arguably, the beginning of all things Nike; the Waffle Racer and its signature Waffle patterned outsole, that has long, deep treads begun what was the prerequisite for cushioning technology and the subsequent Air Revolution in 1978. The late Bill Bowerman, Nike co-founder and serial innovator, would use a waffle iron in his house kitchen to create a polyurethane moulded outsole. The predecessor to the Waffle Racer was the Moon Shoe, released in 1972 and worn by Mark Covert during US Olympic Trials. It was christened as such as since the tracks that it left in the ground were reminiscent of those of astronaut footprints on the Moon. The late Steve Prefontaine debuted the Waffle Racer at the 1972 Olympics, before the shoe was given a full release a year later. The shoe combined a nylon upper, with mudguard panelling and a GAT T-overlay around the toe vamp, the quarter panels on the medial and lateral side were home to a large Swoosh. The heel collar was padded and the heel counter was reinforced, important new innovations for runners at the time.

        Silhouette Explored: LDV — History

        The LDV was released in 1978 as one of the first running silhouettes to utilise a mesh upper. The panelling across the laceguard, heel counter and heel collar offered options in colour-blocking, a trend pre-emptive of the Jordan 1 in 1984. In 1978, mountain climbers John Roskelley & Rick Ridgeway completed the Northeast Ridge, East Face and Abruzzi Ridge & K2 ascent in Pakistan partially wearing the Nike LDV. A photo of their achievement in the Nike LDV would encourage Nike to start producing Hiking footwear, which included the Nike Lava Dome, the Nike Approach & the Nike Magma. Within 10 years, Nike would establish Nike ACG (All Conditions Gear), a diffusion line focused on apparel and footwear for harsh non-standard conditions.

        Silhouette Explored: Daybreak — History

        The Daybreak was released as Nike's newest running shoe in 1979, it combined a lightweight suede upper with nylon for breathability. The shoe has been credited by Nike as being the first to be created using a straight foot last (a last is a foot model that is used by shoemakers & manufacturers to construct shoes). 1979 is perhaps best known in Nike's history as the year that the Air technology was fully released through the Air Tailwind, so it's no wonder the Daybreak is a lesser known silhouette. In terms of its material construction, it was yet to utilise Air foam cushioning and instead housed an EVA foam outsole. EVA foam is an early and relatively redundant form of cushioning. The Daybreak is perhaps best known for being worn by Joan Benoit Samuelson during her 1984 Los Angeles Olympic Games marathon win.


        Image Credit:

      • Pictured: Mark Covert during the '72 US Olympic Trials.
      • Tony Duffy. Pictured: Joan Benoit Samuelson during the 1984 LA Olympic Marathon
      • Air Force 1
        Icon. Logos Everywhere

        • Nike x Supreme x NBA
        • NBA Team Logos Printed Across Upper
        • Small Supreme Logo on Toe Area
        • Air Cushioning
        • Monochrome Leather Upper

        RELEASE INFO

        Brand

      • Nike x Supreme x NBA

      • Black
      • BLACK/BLACK
      • Product Code:

      • AQ8017-001
      • White
      • WHITE/WHITE
      • Product Code:

      • AQ8017-100
      • Launched on:

      • 03-08-2018
      • Silhouette Explored

        Featuring no transformations to the iconic form of the Air Force 1, the Supreme x NBA variant celebrates the 30 teams that make up the association by embellishing their logos across the leather upper of the silhouette. The Supreme logo is featured on the lateral side of the shoes toe vamp. The original designs that feature the logos of every NBA team were a feature of knock-off jerseys and apparel in New York markets such as Canal Street.

        Silhouette Explored — History

        The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

        After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

        Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

        The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

        Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.


        Image Credit:

      • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
      • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
      • All Rights Reserved to the respective owners and creators of media used
      • Air Max 97 Ultra 17
        Nike and Skepta take the Air Max 97 to Marrakesh

        • Nike x Skepta
        • Metallic Sulfur-Rose Gold Upper
        • Black Woven Mesh Ridge Gaps with Honeycomb Pattern Underlay
        • Welded Swoosh on Mudguard
        • Full Length Air Unit with Orange Tint
        • Nike TN Tongue Badge
        • Black Midsole

        RELEASE INFO

        Brand

      • Nike x Skepta

      • Multi Iridescent
      • Multi/Black-Vivid Sulfur
      • Product Code:

      • AJ1988-900
      • Launched on:

      • 02-09-2017
      • Silhouette Explored

        Built in celebration of the vibrancy of Marrakesh, Morocco, Skepta & Nike wrap the Air Max 97 in an iridescent metallic sulfur-rose gold blend. The waved leather ridge portion of the upper is polyurethane-coated, with the woven mesh breaks dressed in a deep black with a honeycomb pattern underlay. The embroidered Swoosh that is normally present in the mesh mudguard portion of the sidewall, is replaced by a high-frequency welded version in yellow-gold. The midsole arrives in black, with the full length unit that houses Nike's signature Air bubbles taking on an orange tint. The tongue features Nike badges that characterise the Tuned Air series, part of the first shoe silhouette that Skepta saved up for to purchase.

        Silhouette Explored — History

        Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

        The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

        Air Max 97/BW
        A modern fusion, Skepta provides his take on a UK classic

        • Air Max 97 + BW Fusion
        • Unilateral Alternate Coloured Swoosh (Red/Blue)
        • Honeycomb Underlay Pattern on Mesh
        • SK Air on Outsole
        • Stitch Detail Lacing
        • Full Length Air Unit with Coloured Tint

        RELEASE INFO

        Brand

      • Nike x Skepta

      • White
      • Summit White/Hyper Cobalt
      • Product Code:

      • AO2113-100
      • Launched on:

      • 18-05-2018
      • Silhouette Explored

        Dressed in the tricolour of one of Skepta's favourite destinations, France. The Air Max 97/BW combines an Air Max 97 outsole (Air unit) with the Air Max BW's ('Big Window') body. A unilateral design, each foot of the silhouette is dressed with a different colour Swoosh. The right foot has a red Swoosh, with a red tint in the 97's Air unit; whilst, the left foot is finished with a blue Swoosh and a blue tint. The laces come with a blue and red stitched pattern design, depending on the foot of the respective shoe. The mesh portion of the upper continues utilising a honeycomb pattern underlay, which was also featured on Skepta's Air Max 97.

        Air Max 97 — Silhouette Explored — History

        Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

        The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

        Air Max BW — Silhouette Explored — History

        The Big Window, a design from the mind of Tinker Hatfield released in 1991, the Air Max BW built on the design of the Air Max 90. The Big Window name was a reference to the exaggerated Air window, that Nike looked to make bigger with each new Air Max iteration. The panelled upper of the BW was constructed of synthetic leather, mesh and lycra; the outsole was made from solid rubber whilst the midsole was made of durable polyurethane. The heel counter features 3 depressed perforated plastic panels, whilst a rubber strip with 'Air Max' branding sits on top. The majority of the front portion of the rubber outsole utilises a modified Waffle tread pattern with raised lugs providing additional support in the midfoot. The BW became a staple in the UK alongside the 95 (or the 110 as it may be referred to in the UK) and the Air Max Plus TN (or just the TN).

        Air Max 97 Deluxe SK
        Tottenham's Own takes you back to 1999.

        • VHS Static Neoprene Upper
        • "Never Sleep on Tour" Text on Medial Sidewalls
        • '12:05 PM JUNE 08 2014' Text on Toe Vamp
        • Metallic Swoosh Tongue Decal
        • Full Length Air Unit with Red Tint
        • SK-Air on Outsole

        RELEASE INFO

        Brand

      • Nike x Skepta

      • Black
      • BLACK/BLACK-DEEP RED
      • Product Code:

      • AQ9945-001
      • Launched on:

      • 08-09-2018
      • Silhouette Explored

        The SK Deluxe takes you back to the 90's with analog TV signals and static noise, it comes wrapped in black textured neoprene upper, the upper is inspired by Skepta's VHS style video for his hit single with JME titled 'That's Not Me'. The toe vamp area has the release of the single printed on it '12:05 PM JUNE 08 2014'. "Never Sleep on Tour" is embellished on the medial sidewall of the silhouette, and serves as a reminder to Skepta's work ethic. The front portion of the outsole has a small red accent on it, whilst the Air unit that made its debut in 1997 is finished with a red tint. To complete the SK Deluxe is a metallic tab with the Nike Swoosh on the tongue.

        Silhouette Explored — History

        Releasing at the turn of the millennium (1999), the Air Max Deluxe's futuristic vibe is with that of its sibling, the Air Max 97. The Deluxe was experimental and direct, it reflected a period in Europe of bold prints and avant-garde futurism. Doing away with upper panelling, Nike decided to create a seamless upper made from TPU. The Deluxe's unique construction brought about unique opportunity, through the use of graphic prints and tonal gradient-based shading. The upper also featured stitched embroidery dashed lines. The reinforced ridged heel counter borrowed a blow moulding technique that would help create the Eric Avar designed Air Foamposite in 1997. The Air Max Deluxe was retroed for the first time in 2018.

        Air Force 1
        Nike collaborate with then Givenchy creative director, Ricardo Tisci in 2014

        • Nike x Ricardo Tisci
        • Leather Upper
        • Brown Tumbled Leather Swoosh with Orange Lining
        • Yellow & Orange Lace Appliqué
        • Multi-coloured Striped Accents
        • Synthetic Laceguard
        • Concentrated Toebox Perforations

        RELEASE INFO

        Brand

      • Nike x Ricardo Tisci

      • White
      • White/Baroque Brown
      • Product Code:

      • 669917-120
      • Launched on:

      • 21-03-2014 (Global)
      • BLACK
      • Black/Baroque Brown
      • Product Code:

      • 677802-020
      • Launched on:

      • 17-07-2014 (Global)
      • Silhouette Explored

        Tisci, a self-proclaimed Air Force 1 enthusiast (with over 100 variants to his name) reworks Nike's most iconic model. The collaboration between Nike & Ricardo Tisci commenced in 2014. The key features of the silhouette include a tumbled leather Swoosh in brown, and multi-coloured striped accents. Colours include sky blue, grey, white, orange and yellow. The deubré is removed and replaced by an orange and yellow appliqué.

        Silhouette Explored — History

        The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

        After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

        Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

        The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

        Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.

        "UPTOWNS"

        "BLANK CANVAS"

        Image Credit:

      • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
      • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
      • All Rights Reserved to the respective owners and creators of media used
      • Air Force 1
        Nike collaborate with then Givenchy creative director, Ricardo Tisci in 2014

        • Nike x Ricardo Tisci
        • Leather Upper
        • Brown Tumbled Leather Swoosh with Orange Lining
        • Yellow & Orange Lace Appliqué
        • Multi-coloured Striped Accents
        • Synthetic Laceguard
        • Concentrated Toebox Perforations
        • Striped Fabric Strapping

        RELEASE INFO

        Brand

      • Nike x Ricardo Tisci

      • White
      • White/Baroque Brown
      • Product Code:

      • 677130-120
      • Launched on:

      • 21-03-2014 (Global)
      • BLACK
      • Black/Baroque Brown
      • Product Code:

      • 677803-020
      • Launched on:

      • 17-07-2014 (Global)
      • Silhouette Explored

        Tisci, a self-proclaimed Air Force 1 enthusiast (with over 100 variants to his name) reworks Nike's most iconic model. The collaboration between Nike & Ricardo Tisci commenced in 2014. The key features of the silhouette include a tumbled leather Swoosh in brown, and multi-coloured striped accents. Accents colours include sky blue, grey, white, orange and yellow. The deubré is removed and replaced by an orange and yellow appliqué. The mid variant of Tisci's Air Force 1 actually uses a higher profile more akin to the original released in the '80s and the High variant. The - usually - leather strap is replaced by a bumble bee and white striped fabric version and the perforated toebox holes are concentrated in a smaller area.

        Silhouette Explored — History

        The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included the late Moses Malone & Mychal Thompson.

        After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

        Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

        The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

        Japanese streetwear brand A Bathing APE® produce their own silhouette with the Air Force 1's likeness, called the Bapesta.


        UPTOWNS

        BLANK CANVAS

        Image Credit:

      • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
      • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
      • All Rights Reserved to the respective owners and creators of media used
      • Mars Yard Overshoe
        Space Age. Moon Walking!

        • NikeCraft x Tom Sachs
        • 2 Forms
        • Mars Yard 2.0 Underlay
        • Dyneema®️ Enforced Nylon Upper
        • Tricot Nylon Infused Interior Lining
        • Magnetic Fastening Buckles
        • Nifco Fastening Chords
        • Nylon Donning Straps
        • Ridged Toe Cap
        • TPU Midsole
        • Black Outsole

        RELEASE INFO

        Brand

      • NikeCraft x Tom Sachs

      • White
      • White/Cobalt Bliss-Sport Red-Black
      • Product Code:

      • AH7767-101
      • Launched on:

      • 11-10-2018 (Dover Street Market)
      • TBC (Global)
      • Silhouette Explored

        The Tom Sachs Mars Yard Overshoe reflects function, the shoe is built with emphasised protective qualities, with the main theme focused around harsh weather conditions. “The Mars Yard Overshoe, its nickname is the March Yard — for March, the worst month of the year. It is wet, your feet are wet the whole month of March,” says Tom Sachs. Sachs said the shoe is a consequence of trial and error and striving for continuous innovation, the original Nike Mars Yard came about as a result of extensive product testing, the Mars Yard Overshoe is no different. His approach to design is centred around pushing the boundaries and removing the perceived constraints in his creative process, perceived challenges simply generate alternative solutions.

        The shoes multiplicity in form - as evidenced by Frank Ocean, who cut the outer body to reveal the Mars Yard 2.0 underneath - or its standard 'astronaut' body provides opportunity through variation. The white upper is made from Dyneema®️ enforced nylon, the interior lining of which is tricot nylon. Dyneema®️ is a fiber that is known to be exceptionally durable. The shoe has additional accessories such as magnetic buckles for fastening, as well as Nifco chords to fasten the nylon upper. The inner body of the shoe is a Mars Yard 2.0 with subtle variations such as an extended tongue pull tab with a nylon donning strap. The TPU midsole is dressed in a blue overlay, with a ridged toeguard emphasising the protective qualities of the shoe, whilst the black sole is constructed from sticky rubber that aims to enhance traction.

        Tom Sachs Mars Yard 2.0
        Astronaut Status

        • Polyester Warp-Knit Tricot Mesh in Cream
        • Natural Suede Panelling
        • Red Swoosh
        • Woven Red Donning Straps
        • White Midsole
        • SFB Inspired Outsole
        • Forefoot Lugs in Outsole
        • Cork & Mesh Sockliners

        RELEASE INFO

        Brand

      • NikeCraft x Tom Sachs

      • Natural
      • NATURAL/SPORT RED-MAPLE
      • Product Code:

      • AA2261-100
      • Launched on:

      • 27-07-2017 (Global)
      • Silhouette Explored

        Built for astronauts. 5 years in the works. The Mars Yard 2.0 strengthens the properties of the first iteration, but Tom Sachs emphasised the fact that the shoe hasn’t reached its pinnacle and is another step (for mankind?) on NikeCraft’s mission to elevate craftsmanship and innovation. The majority of the shoe is dressed in a natural cream polyester warp-knit tricot mesh that replaced the originals Vectran material, the toe guard, lace guard, heel counter and heel tab are finished in golden beige suede. The shoe has red donning straps on the tongue and heel as pull tabs, whilst the sock-liners or insoles arrive with 2 variants: a cork version and a mesh version. The cork insole is embellished with black neurochemical details of the human anatomy. The shoe has been subject to continuous innovations to achieve a shoe that is optimal for urban environments. The outsole uses technology from the Nike SFB Tactical Boot, a Natural Motion Cushioning unit that has been inverted supports the forefoot and mid-foot for seamless movement whilst also reducing the weight of the shoe. Sticky rubber forefoot lugs offer elevated levels of traction.

        Air Jordan IV.
        His Airness. 23. Take Flight. Travis Scott reimagines the Air Jordan IV.

        • Nike Air Jordan
        • Blue Suede Upper
        • Black Sidewall Cage
        • Cactus Jack on Rubber Heel Tab
        • Heel Counter Panelling
        • Red Interior Lining
        • Paint Speckle Detailing
        • Air Window & Air Cushioning
        • Black Outsole

        RELEASE INFO

        Brand

      • Nike Air Jordan x Travis Scott

      • Cactus Jack
      • University Blue/Black-Varsity Red
      • Product Code:

      • 308497-406
      • Launched on:

      • 09-06-2018
      • Silhouette Explored

        Travis Scott again nods towards his upbringing in Houston. A big fan of Houston sports, it is only natural that his Nike silhouette's would incorporate some elements of that love and passion. The Travis Scott AJ4 is dressed in blue suede, a colourway inspired by the Houston Oilers - now known as the Tennessee Titans - his favourite NFL team. The left heel counter is finished in leather and features the Cactus Jack logo with paint speckles. The signature Air bubble is featured on the rear of the white midsole, whilst being complemented by a black outsole. The heel and interior is dressed in a contrasting red.

        Available in 1 colour: Blue. Explore the Travis Scott Air Jordan IV on Shoe Shelf or get your own pair by clicking here.

        Silhouette Explored — History

        The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introuduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when it was introduced it was dressed in Durabuck.

        Silhouette Explored — History

        During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, he hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

        Notable Games & Events featuring the Jordan IV

      • The Shot vs. the Cleveland Cavaliers
      • Jordan - 32/8/8 Season
      • 52 Points vs. Boston Celtics - 09-11-1988
      • 52 Points vs Philadelphia 76ers - 16-11-1988

      • CACTUS JACK

        Image Credit:

      • Focus On Sport. Pictured: Michael Jordan against the Cavs - 1989
      • Eddie Wagner. Pictured: Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
      • William Snyder. Pictured: The Houston Oilers in a huddle
      • All Rights Reserved to the respective owners and creators of media used
      • Air Jordan 1. His Airness. 23. Take Flight. Travis Scott continues his impressive form by adding his imprint to the one and only Jordan 1.

        • Nike Air Jordan
        • Brown Suede Panelled Upper
        • White Grained Leather
        • Black WINGS Logo on Ankle Collar
        • Heel Counter Panelling
        • Air Cushioning
        • Hidden Velcro Stash Pocket
        • Debossed Rager Smiley on Heel Counter

        RELEASE INFO

        Brand

      • Nike x Travis Scott

      • Cactus Jack
      • SAIL/BLACK-DARK MOCHA-UNIVERSITY RED
      • Product Code:

      • CD4487-100
      • Launched on:

      • 11-02-2019 (Pre-Release)
      • 26-04-2019 (Global)
      • Silhouette Explored

        After 2017 & 2018 saw the return of jewelled Swoosh, the inception of the removable Swoosh, 2019 provides us with a breath of fresh air again. Hard to miss, the 'Cactus Jack' Air Jordan 1 is adorned with a large reversed Swoosh embroidered on the lateral side, the medial side is complete with a normal Swoosh. The Cactus Jack AJ1 reaffirms Nike's recent willingness to modify the Swoosh and this is the largest change to date. The heel counter, ankle collar panel, laceguard and toecap are dressed in coffee brown suede, whilst the remainder of the upper is finished in white grained leather. The interior lining of the shoe actually houses a hidden pocket to stash away small items. The brown heel counter features a debossed icon of Scott's rager smiley.

        Available in 1 variation: 'Cactus Jack'. To explore the Travis Scott Air Jordan 1, visit Shoe Shelf.

        Silhouette Explored — History

        The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

        The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

        "TAKE FLIGHT"

        Image Credit:

      • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
      • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
      • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
      • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
      • All Rights Reserved to the respective owners and creators of media used
      • Air Force 1
        Icon. Travis Scott. Uprising. Rager

        • Nike x Travis Scott
        • Air Force 1
        • Perforated Canvas Upper
        • Multi-coloured Reflective Piping
        • Removable Graphic Lace Patches
        • Removable Velcro Swoosh
        • Grill Deubrè

        RELEASE INFO

        Brand

      • Nike x Travis Scott

      • SAIL
      • SAIL/SAIL-GUM LIGHT BROWN
      • Product Code:

      • AQ4211-101
      • Launched on:

      • 10-18-2018
      • AF-100 WHITE
      • White/White
      • Product Code:

      • AQ4211-100
      • Launched on:

      • 02-12-2017
      • Silhouette Explored

        Released as part of the AF-100 to celebrate 35 years of the Air Force 1. Travis Scott transforms a street icon for his second Nike silhouette, the elements that pervade the silhouette are representative of the 'Rager' personality that Scott prides himself in when performing and his Houston upbringing. The upper is made up of perforated canvas - an allusion to Houston workman culture. Multi-coloured reflective piping is used across the upper and laceguard. Details across the lacing include a removable gold plated grill deubrè that replaces the traditional AF-1 deubrè, as an ode to Travis' own grill. A removable lace patch motif featuring Travis' Cactus Jack graphic and an XO'd sketch graphic. A removable velcro Swoosh is featured on both sides of this AF-1. Upside down Nike Air logo on the heel tab. The signature Air outsole is finished in gum. 

        Available in 2 colours: White and Sail. Explore the Travis Scott Air Force 1 on Shoe Shelf

        Silhouette Explored — History

        The Air Force 1 needs no introduction. Originally, a basketball sneaker and the first to bring Air technology to the court, the AF1's legacy now lies in the street. The original blank canvas silhouette, the Air Force 1 is a classic of timeless simplicity. After Nike introduced Air cushioning to their running trainers in 1978 with the release of the Air Tailwind, Air was ready for the hardwood. The Air Force 1 was designed by Bruce Kilgore and introduced by Nike in 1982, it was originally available as a high-top silhouette with a fabric strap (or a proprioceptus belt as termed by Nike), the low model was introduced in 1983. One of its most distinguishable design features (that was then replicated in other Nike models such as the Air Jordan 1) is its concentric circular patterned outsole, this replaced the traditional herringbone pattern that Nike introduced through the Blazer & the Bruin; as a performance tool the change elevated traction by enhancing the ability to pivot, a key tool for the NBA's big men in the post. Nike picked 6 NBA stars to market and wear the shoe, now known as the 'OG Six' they included Moses Malone & Mychal Thompson.

        After 2 years on the floor, the Air Force 1 was retired in 1984 before being reissued in '86 - quite possibly the first Nike shoe to be retroed. Arguably, the defining feature of the Air Force 1 is its deubré (commonly known as the lace lock), they serve a purpose in maintaining the aligning of the laces whilst keeping them tight but hold decorative value, with a number of collaborators such as Travis Scott customising it and several brands offering deubré variants. Off the hardwood, the Air Force 1's longevity can be traced to its versatility, and a license to freedom and expression that each wearer has, the Air Force 1 is renowned for inspiring a number of custom unofficial colourways. In the last decade, as Nike have introduced new materials and technologies, the Air Force 1 has acted as a melting pot, variants now include Flyknit, Flyleather, Hyperfuse and Foamposite replacing the AF1's traditional all leather upper. Cultural phenomena like Air Force 1 toe-box creasing defines the experience that owners know too well. A fresh pair of Air Force's is akin to a barber giving you a new haircut. The Air Force 1 has unparalleled generational adaptability.

        Available in at least a million variations, there's not enough room to fit them all. Explore the Air Force 1 by visiting Shoe Shelf.

        The (un)official shoe of New York, the Air Force 1 inherited its 'Uptown' nickname from the Pro-Ked 69er, a staple silhouette in the 60s and 70s. The likes of Jay Z, Nas, the Diplomats and J Cole have referenced the Air Force 1; Nelly made a song titled Air Force Ones celebrating the shoe, whilst Dr Dre has been rumoured to have a new pair for every day of the year. Other references in popular culture include them being donned by Jax Teller in Sons of Anarchy and a feature in Entourage.

        CACTUS JACK

        Image Credit:

      • Scott Cunningham. Pictured: The late Moses Malone vs the Atlanta Hawks - 1983
      • Uncredited. Pictured: Jay Z wearing Gray Air Force 1 Mid Jewel in the Marcy Projects, NY.
      • All Rights Reserved to the respective owners and creators of media used
      • React Element 87
        Unveiled during UNDERCOVER®'s Paris FW18 in March 2018

        • Nike x UNDERCOVER®
        • Neon Volt Green Translucent Woven Mesh
        • Translucent White Swoosh
        • UNDERCOVER® Sidewall Branding
        • Laceguard Panelling with Coloured Accents
        • Red & White Striped Laces
        • Woven Lace Loop System
        • Heel Pull Tab
        • Taped Seam on Heel Counter in Red
        • Blue REACT Midsole & Outsole

        RELEASE INFO

        Brand

      • Nike x UNDERCOVER®

      • Volt, Black & University Red
      • VOLT/UNIVERSITY RED-BLACK-WHITE
      • Product Code:

      • BQ2718-700
      • Launched on:

      • 13-09-2018
      • Silhouette Explored

        Combining, aesthetic with function. The React Element 87 is a new silhouette introduced for 2018 that debuted at UNDERCOVER FW18 for Paris Fashion Week. The silhouette fused Nike's newest midsole and outsole innovation, React with a translucent tinted woven mesh upper. The material construction of the RE87 is relatively complex, taking cues from a variety of archive silhouettes such as the Nike Internationalist and the newer 2017 Zoom Fly; it utilises suede overlay panels, in addition to synthetic fabrics and rubber. Plenty of contrast is offered in UNDEROVER®'s Volt 87. It arrives in a neon volt green, with an eerie white Swoosh that blends in with the shoes translucent body. UNDERCOVER® branding is present above the Swoosh on both quarter panels. The lace guard mixes charcoal grey with a light beige and the heel accents feature both black and red. To complete the silhouette is the midsole with curved debossing in blue.

        Silhouette Explored — History

        Trade-offs. Many decisions come with trade-offs, in order to enhance one condition you selectively sacrifice another. 4 key conditions exist for enhancement in foam technology: weight, cushion, energy return and durability. React was introduced as the composite technology to optimise these 4 conditions in 2017. After 3 years of testing, thousands of hours on the hardwood and an unprecedented amount of mileage on the track, it debuted in the Nike Hyperdunk FK.

        React is a form of cushioning technology built to maximise energy return whilst simultaneously maintaining a light step. Nike state how hard materials provide effective energy return and soft materials provide excellent cushioning, Nike sought to merge the properties that were desirable in the respective material types and React was the chosen child of invention. React is Nike's new generation foam infused sole and they boast that it generates at least a 13% energy return increase relative to the previous generation of Lunarlon foam. Nike React is a mono-structure, that is free of both glue and cement; the midsole and outsole are fused; the need to meet each idiosyncrasy created a unique tread pattern on the outsole that is made from varying depths to exercise durability and cushion simultaneously. React epitomises the depths Nike attempt to reach to deliver unparalleled athlete performance

        React Element 87
        Unveiled during UNDERCOVER®'s Paris FW18 in March 2018

        • Nike x UNDERCOVER®
        • Seaweed Green Translucent Woven Mesh
        • Contrasting Light Brown Swoosh
        • UNDERCOVER® Sidewall Branding
        • Laceguard Panelling with Coloured Accents
        • Orange Laces
        • Woven Lace Loop System
        • Heel Pull Tab
        • Taped Seam on Heel Counter in Lilac Pink
        • White REACT Midsole & Outsole

        RELEASE INFO

        Brand

      • Nike x UNDERCOVER®

      • Green Mist
      • GREEN MIST/LINEN-SUMMIT WHITE
      • Product Code:

      • BQ2718-300
      • Launched on:

      • 13-09-2018
      • Silhouette Explored

        Combining, aesthetic with function. The React Element 87 is a new silhouette introduced for 2018 that debuted at UNDERCOVER FW18 for Paris Fashion Week. The silhouette fused Nike's newest midsole and outsole innovation, React with a translucent tinted woven mesh upper. The material construction of the RE87 is relatively complex, taking cues from a variety of archive silhouettes such as the Nike Internationalist and the newer 2017 Zoom Fly; it utilises suede overlay panels, in addition to synthetic fabrics and rubber. UNDEROVER®'s Green Mist 87 is a little more understated than the Volt variant. It arrives in seaweed green with a contrasting brown Swoosh. UNDERCOVER® branding is present above the Swoosh on both quarter panels. The toe cap panel overlay is also finished in brown. The laceguard is dressed in satin-coated melon orange with cream accents. The heel accents have a subtle glisten and sheen and chesnut brown. A taped seam across the heel collar contrasts the remaining portion in lilac pink. The special React midsole that features debossed ridges is white.

        Silhouette Explored — History

        Trade-offs. Many decisions come with trade-offs, in order to enhance one condition you selectively sacrifice another. 4 key conditions exist for enhancement in foam technology: weight, cushion, energy return and durability. React was introduced as the composite technology to optimise these 4 conditions in 2017. After 3 years of testing, thousands of hours on the hardwood and an unprecedented amount of mileage on the track, it debuted in the Nike Hyperdunk FK.

        React is a form of cushioning technology built to maximise energy return whilst simultaneously maintaining a light step. Nike state how hard materials provide effective energy return and soft materials provide excellent cushioning, Nike sought to merge the properties that were desirable in the respective material types and React was the chosen child of invention. React is Nike's new generation foam infused sole and they boast that it generates at least a 13% energy return increase relative to the previous generation of Lunarlon foam. Nike React is a mono-structure, that is free of both glue and cement; the midsole and outsole are fused; the need to meet each idiosyncrasy created a unique tread pattern on the outsole that is made from varying depths to exercise durability and cushion simultaneously. React epitomises the depths Nike attempt to reach to deliver unparalleled athlete performance

        Air Max 97
        UNDFTD celebrate the 97's Italian impact

        • Nike x UNDFTD
        • Black Patent Leather & Mesh Upper
        • Red & Green Piping
        • UNDFTD Motif across
        • Full Length Air Unit
        • UNDFTD 5 Tally Pull Tab Detailing in Red
        • Air Max Heel Branding
        • Black Midsole

        RELEASE INFO

        Brand

      • Nike x UNDFTD

      • Black
      • Black/Gorge Green/White-Speed Red
      • Product Code:

      • AJ1986-001
      • Launched on:

      • 21-09-2017
      • Silhouette Explored

        Made in celebration of 'La Silver', the shoe of Italy. The UNDFTD Air Max 97 combines patent black leather with black mesh and red & green piping. Red & Green, the colours of Italy, and the stripes synonymous with Florentine brand Gucci make the 97 an eye-catcher, the red layer is embellished with an UNDEFEATED motif. As usual the 97 features a full-length translucent midsole, the tongue pull tab is embellished with UNDFTD's 5 tally mark whilst the heel collar pull tab features 'air max' branding, both in red.

        Silhouette Explored — History

        Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

        The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

        Air Max 97
        UNDFTD celebrate the 97's Italian impact

        • Nike x UNDFTD
        • Sail Patent Leather & Mesh Upper
        • Red & Green Piping
        • UNDFTD Motif across
        • Full Length Air Unit
        • UNDFTD 5 Tally Pull Tab Detailing in Red
        • Air Max Heel Branding

        RELEASE INFO

        Brand

      • Nike x UNDFTD

      • Sail
      • Sail/White-Gorge Green-Speed Red
      • Product Code:

      • AJ1986-001
      • Launched on:

      • 21-09-2017
      • Silhouette Explored

        Made in celebration of 'La Silver', the shoe of Italy. The UNDFTD Air Max 97 combines patent sail leather with black mesh and red & green piping. Red & Green, the colours of Italy, and the stripes synonymous with Florentine brand Gucci make the 97 an eye-catcher, the red layer is embellished with an UNDEFEATED motif. The midsole panel that houses the sail embroidered Swoosh is white whilst white ridges are present in the superior segment of the silhouettes upper. As usual the 97 features a full-length translucent midsole, the tongue pull tab is embellished with UNDFTD's 5 tally mark whilst the heel collar pull tab features 'air max' branding.

        Silhouette Explored — History

        Designed by Christian Tresser. A silhouette very much ahead of its time, the 97 is divisive with its fair share of critics, it took awhile before people caught on and could fully appreciate the qualities of the 97, but the 97 now holds a place of reverence within the sneaker community. The signature chrome waves that make up the 97 are derived from capillary waves, the ripple observed in water when movement occurs, the layers were actually similar to the gradient effect present in the Air Max 95 but are more pronounced. The lines in between each layer are 3M providing a glistening effect for the wearer. The never-seen before full-length Air cushioning unit in the midsole was an evolution of both the Air Max 180 and the Air Max 93. Whilst the concealed lacing system was up there with the Puma DISC system & the InstaPump Fury, as transformative shoe fastening systems. Tresser referenced Mountain bike construction as the inspiration behind the material construction, with the metallic hues a consistent theme in Tresser's work for Nike (Air Zoom Spiridon, R9 Mercurial). A number of people know the 97 in relation to the Silver Bullet train, a reflection of the 97's sleek curved form and projectile presence. Unlike other Nike models, the 97 features reductive branding, with a small embroidered Swoosh present on a panel on both the medial and lateral sidewall above the midsole.

        The 97 entered in a period just before the new millennium, with society obsessed with the prospect of the future, particularly with visual presentation and new visual mediums, the Air Max 97 reflected this. In major Italian cities such as Milan & Rome the shoe has become somewhat of a cultural icon, with several sources providing contradictory reasoning - the 97 became a favourite of graffiti crews in Rome & Milan, whilst other accounts suggest they appeared on the '98 Giorgio Armani runway or cite their popularity as a consequence of Neapolitan nightlife. Regardless of the reasoning the silhouette is very much Italy's sneaker of choice, with it gaining the nickname 'La Silver'.

        Union LA Air Jordan 1.
        His Airness. 23. Take Flight. Icon. Vintage. The Air Jordan was released as the introductory silhouette in the Jordan line for the 84/85 season.

        • Nike Air Jordan
        • Multi-Panelled Leather Upper
        • Suede Panelled Ankle Collar
        • WINGS Logo on Ankle Collar
        • Heel Counter Panelling
        • Air Cushioning in Midsole in White
        • Perforated Toebox Holes
        • Stitch Detailing

        RELEASE INFO

        BRAND
      • Nike Air Jordan x Union LA

      • BLACK TOE
      • White/Black-Varsity Red-Wolf Grey
      • Product Code:

      • BV1300-106
      • Launched on:

      • 24-11-2018
      • BLUE TOE
      • White/Storm Blue-Varsity Red-Black
      • Product Code:

      • BV1300-146
      • Launched on:

      • 17-11-2018
      • Silhouette Explored

        A demonstrative take on history is portrayed through the Union LA Air Jordan 1 - the silhouette expresses Union's longstanding commitment to craftsmanship, with an onus on textile construction and detailing. The AJ1 combines colours synonymous with the some of the most iconic AJ1 colourways: the Bred, the OG Chicago and the Black Toe. The blue toe variant is essentially a modified version of the original 'Storm Blue' colourway released in 1985. The upper is predominately leather with the panels that the AJ1 is known for finished in white, red and black (white, blue and red in the Union LA exclusive version). Suede is utilised across the heel collar, and helps deliver the prominent weathered look that fits in with Chris Gibb's vision. Contrast stitch detailing is present between the heel collar and heel counter, with a double lace-set - in 2 colour varieties - giving the style an additional dimension; a Union LA branded tag accent adjacent to the Wings logo, completes Union's variant. The Air Jordan 1's generational prowess is even more prominent in Union's variant.

        Available in 2 variants: White, Black, Varsity Red & Grey and White, Storm Blue, Black, Varsity Red (Union LA Exclusive). Explore the Union LA Air Jordan 1 (White, Black, Varsity Red & Grey) on Shoe Shelf or get your own pair by clicking here.

        Silhouette Explored — History

        The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend of the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.

        The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo. 

        TAKE FLIGHT

        Image Credit:

      • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
      • Dick Raphael. Michael Jordan vs the Celtics - 1986 at the Boston Garden
      • Focus on Sport. Pictured: Michael Jordan vs the Washington Bullets
      • Focus on Sport. Pictured: Michael Jordan in the OG Chicago.
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