Air Jordan 1
Grail. Hiroshi Fujiwara & fragment design
- Nike Air Jordan
- Black, Blue & White Leather Upper
- Black Debossed WINGS Logo on Ankle Collar
- Black Swoosh
- Blue Heel Counter & Ankle Collar Panelling
- Air Cushioned Midsole in White
- Concentric Circle Patterned Outsole
- Fragment Blue Outsole
- Perforated Toebox Holes - Breathability
- fragment design Insignia on Lateral Heel Wall
A fragmented take on the Air Jordan 1 Black Toe, Hiroshi Fujiwara removes the red of the Chicago Bulls on the heel counter and dresses it it in the blue of the more familiar Jordan 1 Royal. Nike Air branding is present on the woven tongue label, whilst a debossed fragment design electric bolt is featured on the rear lateral heel. Familiar Jordan 1 characteristics such as Wings Logo on the ankle collar and Air cushioning are present, whilst the concentric circular tread outsole completes the silhouette in royal blue.
Silhouette Explored — History
The Air Jordan 1 and the Wings Logo were both designed by Peter Moore for Michael Jordan's inaugural NBA season. However, before they were ready for the hardwood, 23 took to the floor in the Nike Air Ship and the Nike Air Train. The design of the Jordan 1 brought on a radical shift in basketball design and sneaker design by incorporating colour-blocking across the separate panels on the shoe, a first, in a time of monochrome leather or canvas upper shoes. The legend behind the Jordan 1 and the 'Banned 1' can be traced to a pair of Nike Air Ships, a prototype for the Air Jordan 1. The Bred or Banned colourway is infamous for being prohibited by former NBA commissioner David Stern for violating uniform policy (51% of the shoe had to be white or black with the remaining portions matching the main colour of each teams jersey); Nike's advertising agency, Chiat/Day now TBWA\Chiat\Day perpetuated this myth, using it as a device to sell the shoes, their Banned commercial in 1985 famously stating 'On September 15, Nike created a new revolutionary basketball shoe. On October 18, the NBA threw them out of the game, unfortunately the NBA can't stop you from wearing them.' The subsequent circus, around obtaining the Banned 1 which Michael Jordan never actually wore in an official game has definitely shaped the Air Jordan story as we know it. Michael Jordan took to the 1985 All Star Game in the 'Bred' AJ1 - this appears to be its only on court appearance. Jordan wanted a shoe of lower profile than existing Nike silhouettes, Jordan previously wore Converses at collegiate level for UNC and had a personal preference for Adidas.
The Air Jordan utilises Nike's signature Air unit midsole to optimise cushioning, an essential requirement when initially produced in 1985 seeing as MJ believed the soles of existing Nike silhouettes were too thick, whilst the outsole was finished in a contrasting hue to the midsole. As with the 1981 Air Force 1, the front area of the AJ1 has a concentric circular patterned tread outsole whilst the rear is finished with linear lines that appear anatomical in nature. The Air Jordan 1 introduced heel counter panelling, a biomechanical improvement that is said to improve compression, reduce stress across the skin and reduce tension - imperative for a player of MJ's stature who was known for quick cuts and explosive bounce. Soft leather was introduced around the ankle collar, with the Wings logo embossed into both the upper lateral and medial quarter panel. A key feature that defines the experience for certain collectors is whether the woven tongue top label is finished with the original Nike Air logo or if it includes the newer Air Jordan logo.