Air Jordan IV.
His Airness. 23. Take Flight. Tinker Hatfield designed the Jordan IV for the '88/89 season.

  • Nike Air Jordan x Levi's®
  • Denim Upper
  • Light Blue Denim Sidewall Panel
  • Denim Midsole Panel
  • Denim Flaps & Heel Tab
  • Denim Square Eyelet System
  • Light Blue Denim Interior Lining
  • Jumpman Logo Branding on Heel Tab
  • White Air Window & Air Cushioning
  • Gum Outsole

RELEASE INFO

Brand

  • Nike Air Jordan X Levi's®

  • Denim
  • Denim/Denim-Sail-Gum
  • Product Code:

  • AO2571-401 (2018)
  • Launched on:

  • 17-01-2018
  • Silhouette Explored

    Levi's® wrap the Air Jordan IV in their signature blue raw denim, the silhouette is complemented by contrasting stitching. The mesh sidewall is replaced by a light wash denim overlay, whilst the tongue features a large label patch in the Levi's® tan and red imprint, but is instead embellished with a Jumpman logo. The medial quarter panel features a classic red Tab Device (otherwise known as the Levi's® Tab). The silhouette is finished with a white midsole and gum outsole.

    Silhouette Explored — History

    The Air Jordan IV was released as the follow up silhouette to the Air Jordan III in 1989, the silhouette was designed by Tinker Hatfield and built on the foundation of the Air Jordan III by making it more streamlined. The AJ4 was worn throughout the '88-89 season as the Bulls reached their first Eastern Conference Finals, but would ultimately lose to Isiah Thomas' Detroit Pistons. The design was the first to incorporate a series of aesthetic improvements such as urethane-coated mesh caging on the sidewalls and the lace panel to elevate breathability, in addition to exposed triangular ankle straps that housed a distinctive 3-by-3 square set eyelet lacing system. The lacing system opened up customisation options through the various lacing permutations that were now on offer. The upper was segmented into 3 sections, with 2 panels above the midsole that housed a visible Air unit in the heel. The tongue tab would introduce the Jumpman logo, whilst the heel counter would feature Nike Air branding, the heel collar incorporated a large tab in order to make breaking into the silhouette easy as possible. The Bred colourway introduced a softer leather across the upper, when introduced it was dressed in Durabuck.

    Silhouette Explored — History

    During the 90's the shoe would become a favourite of a number of TV personalities such as Will Smith (Fresh Prince of Bel-Air) and Dwayne Wayne (A Different World), in addition to making a marquee appearance in Spike Lee's film, Do The Right Thing. Of Jordan's many iconic moments, none come bigger than the Shot, in game 5 of the EC First Round, Jordan hit a clutch series winning-shot over Craig Ehlo, whilst wearing the Jordan IV Bred. The Jordan IV was the first Jordan silhouette to be modified by an external brand or fashion house, with Jordan teaming up with UNDFTD on a military inspired deep green edition in 2005.

    Notable Games & Events featuring the Jordan IV

  • The Shot vs. the Cleveland Cavaliers
  • Jordan - 32/8/8 Season
  • 52 Points vs. Boston Celtics - 09-11-1988
  • 52 Points vs Philadelphia 76ers - 16-11-1988

  • Image Credit:

  • Focus On Sport. Michael Jordan against the Cavs - 1989
  • Eddie Wagner. Michael Jordan celebrates after hitting a series clinching winner over Craig Ehlo & the Cavs - 1989
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