Air Max 98
Supreme bring back a 90's classic
- NikeLab x Supreme
- Red Leather Upper
- Grey Mesh
- Patent Leather Overlay on Mudguard
- 3M Overlay
- Full Length Visible Air Unit
- White Midsole
- Cylindrical Tab Accent with Supreme Branding on Toe Vamp
- Woven Loop Lacing System
- 'World Famous' Text on Heel Counter
Signature Supreme. Finished in the colours of Supreme, this silhouette is wrapped in red patent leather with a contrasting silver-grey mesh upper quarter panel. The woven loops are red with grey detailing, whilst the toe vamp that is home to a miniature Nike Swoosh comes in red. The midsole that houses a transparent full-length Air unit is white. The shoe is complete with a red Swoosh on the lower side wall and embroidered 'FAMOUS' text in reference to Supreme's 'World Famous' tag line on the heel. As with the 3 other colourways, the shoe comes with a red insole with Nike x Supreme branding.
Silhouette Explored — History
The Air Max 97, the Cain in the story of Cain & Abel to the Air Max 98's, Abel. An under-appreciated silhouette and one often sidelined by Nike. The Air Max 98 was created by Air Max 95 designer, Sergio Lozano in 1998, it took the Air Max 97's full length Air unit and fused it with a unique chunky 3 segment upper. The 98's original release in 1998 was overshadow by the release of the Air Max Plus TN and the Air Max Tailwind III. The Air Max 98 utilised the speed lacing system seen in the Jordan XI, with woven lace loops replacing perforated eyelets. The shoe features a mudguard panel that encompasses the whole silhouette, the second segment of the silhouette features a converging dashed stitched lines, the heel counter features 'AIR' branding. The final segment which is all the way to the top-line and ankle collar has a radiating ribbed lines pattern embroidered into the generally woven fabric upper. The toe vamp features a unique leather panel with an embroidered Swoosh.
The modestly thick midsole is constructed from polyurethane, the older standard of midsole (relative to the TPU) that has a penchant for fatigue & degradation. The outsole is produced from carbon rubber (also known as BRS-1000) which is renowned for durability and was further supported by heel crash pads for maximum cushion. The BRS-1000 outsole was also infused with Regrind™, which is a technology that repurposes footwear materials into new products, an early showcase of Nike's commitment to sustainability. The original colourway of the Air Max 98 was dressed in white, blue & red and has since been christened the 'Gundam', as an ode to the anime of the same name. The Air Max 98 was originally first retroed in 2000, before returning in 2014. A 2016 collaboration with Supreme brought the silhouette back to some semblance of success and has since made a small return for its 20th anniversary in 2018.