Air Max 90
Bold. 
Virgil Abloh reimagines the Air Max 90.

  • Nike x Off-White™ c/o Virgil Abloh
  • Mesh & Suede Combination Upper
  • Translucent Phylon Midsole
  • Carved Nike Heel Back Tab
  • Off-White™ Branding on Medial Sidewall
  • Visible Stitch Detailing across Swoosh & Upper
  • Orange Tab Accent
  • Red Zip-Tie
  • "REVEALING"

RELEASE INFO

Brand

  • Nike x Off-White™ c/o Virgil Abloh

  • WHITE
  • SAIL/WHITE-MUSLIN
  • Product Code:

  • AA7293-100
  • Launched on:

  • 09-09-2017 (New York*)
  • 18-09-2017 (London*)
  • 21-09-2017 (Milan*)
  • 26-09-2017 (Paris*)

  • *Pre-Release at NIKE OFF CAMPUS Events

  • 01-11-2017 (Global)
  • Silhouette Explored

    The 10: Air Max 90. Part of "REVEALING". The 10: Air Max 90 was designed with the intention of giving you a window into the soul of the silhouette. The Air Max 90 is deconstructed to its bare bones, the upper is primarily mesh with daisy white synthetic panels on the upper sidewalls and natural suede above the midsole till the rear heel counter. The heel tab has been carved out with an X-ACTO knife and hangs free of the rest of the shoes body, with the heel counter exposed in canvas. The Swoosh is present on the lateral sidewall and finished in white with stitch detailing, additional details include black diamond patterned detailing across the laceguard and an orange tab accent above the Swoosh. On the medial sidewall is an overlay of Off-White™ branding and a black rectangular decal at the Swooshes head. The midsole is produced from Phylon, whilst the signature Air unit of the 90 is completely transparent giving you a glimpse into the cushioning system that has defined a generation.

    Available in 2 other colours: Black & Desert Ore. Explore The 10: Air Max 90 on Shoe Shelf or get your own pair by clicking here.

    Silhouette Explored — History

    Air Max 90. A household name. Originally called the Air Max III, the silhouette was designed by Tinker Hatfield in 1990. The Air Max 90 is known for its sleek yet volumetric design and shape. Featuring a number of panels and materials across its construction, the Air Max 90 is a silhouette of profile, in contrast to its sibling the Air Max 1, the 90 raised the proportions and got a bit more audacious, the signature Air window on the midsole increasing in size. The midsole is segmented into 3 sections, with the famous Air compartment housed in the mid-section that features precise ridge detailing. A large leather panel pervades the medial and lateral sidewall of the shoe and the ridge detailing that is present on the midsole is also etched on a small portion of the lace-guard. Demand for the iconic silhouette reached fever-pitch in 2013, with the issue of Hyperfuse variants for the 'Independence Day' pack. The Air Max 90 has deep history embedded within the UK due to football fan culture and the UK night scene. 

    Silhouette Explored — History

    The original design produced versatility as the array of panels on the silhouette enabled the shoe to be made in a variety of materials, yielding options in performance design. The 90 (or Air Max III at the time) was maximalist relative to its predecessors, the bold colours and large(r) proportions were enough to act as a conversation starter.

    "90'S BABY"