T-Shirt. Trailblazer. Virgil Abloh reimagines the Air Presto.
- Nike x Off-White™ c/o Virgil Abloh
- Intersectional Stitched Swoosh
- Double Foam Tongue
- Text Branding on Medial Side
- Orange Tab Accents
- "AIR" Velcro Heel Strapping
- Red Zip-Tie
The 10 RE-ISSUES: Air Presto. Monotone. Virgil wanted to alter the the balance of the Air Presto without disrupting the harmony of the silhouette, the TEN variety of the Air Presto does not significantly alter the details of the silhouette that characterise the original, an intersectional stitched Swoosh was added that merges with the lace side-cage, in addition to a foam tongue with classic red Nike Air branding. The first Presto Re-Issue arrives in Black. The major differences between the original iteration of the Air Presto and the re-issue lie in the colour of the midsole, TPU heel counter and midfoot cage; bone white which is present in the original is replaced by black. "AIR" branding in white Helvetica is present on a velcro strap across the heel. Off-White™ branding is barely visible on the medial sidewall as an underlay for the midfoot cage. Not diverging from the original TEN, the re-issue is finished with an orange tab accent and the signature zip-tie in red.
Silhouette Explored — History
Originally releasing at the turn of the century (2000), the Air Presto was designed by a team led by Tobie Hatfield and supported by Kevin Hoffer & Bob Mervar. Nike wanted to create a silhouette that gave the wearer the impression of freedom and placed an emphasis on natural movement, thus, the Air Presto's form was modelled after a t-shirt and its upper reflects that of a sock. The spacer mesh upper of the Presto was a pioneer for design as it became not only a factor that redefined flexibility and fit but a canvas for an abundance of colour and various graphic prints. The side cage that the Presto is renowned for is a means of extra support, with a TPU toe cap acting as a comfort enhancer. Like an earlier running shoe before it - the Air Huarache - the Presto removed the Swoosh from the shoes upper, instead housing it in the mid section of the Phylon midsole. The Air Presto combines a lightweight Duralon outsole for bounce with a BRS1000 (carbon rubber) panel to the rear, which improves durability. The sizing system of the Air Presto is unique, it incorporates simplistic clothing sizes, which we are more familiar with: XS-XL. The 2000 release campaign for the Air Presto was groundbreaking that gave the shoe a youthful energy, each colourway was given an unconventional name with an accompanying graphic, which was available in print and on screen. The 5 dot seal on the rear midsole of the Air Presto is a reference to the silhouette being a part of the Nike Alpha Project, a 90's initiative devised by Nike to incorporate their industry leading technology into their shoes.