React Hyperdunk 2017
Spring. Revolution. Responsive.
Virgil Abloh reimagines the React Hyperdunk.
- Nike x Off-White™ c/o Virgil Abloh
- Intersectional Stitched Swoosh
- Double Foam Tongue
- Text Branding on Medial Side
- Orange Tab Accents
- "AIR" Velcro Heel Strapping
- Red Zip-Tie
The 10: React Hyperdunk..
Available in 1 colour: White. The React Hyperdunk was the only silhouette of the original Ten that did not receive a re-issue. Explore The 10: React Hyperdunk on Shoe Shelf or get your own pair by clicking here.
Silhouette Explored — History
Introduced in 2008 by the legendary Kobe Bryant. Designed by Eric Avar & Jay Meschter, the Hyperdunk was the pinnacle of technical performance innovation with Flywire technology and Lunarlon cushioning debuting for the very first time. When released Nike produced a viral ad of Kobe Bryant jumping over an Aston Martin DB9 Volante, the mystery as to whether the clip was authentic sent the early Internet (think Myspace, Youtube, Bebo and MSN Messenger) into a frenzy, not only did the Hyperdunk go on to form the foundation of a number of successful Nike silhouettes, the ad campaign was an early indication of how digital-content dissemination would become pivotal for brands.
"Spring in your step"