Original. Simplicity. Timeless.
Virgil Abloh reimagines the SB Blazer.

  • Nike x Off-White™ c/o Virgil Abloh
  • Mesh, Suede, Leather & Canvas Combination Upper
  • Enlarged Swoosh Overlapping the Midsole
  • Cream Midsole
  • Suede Lace Guard & Ankle Panel
  • Foam Lining & Taped Seams
  • Red Zip-Tie
  • Orange Tab Accents
  • Exposed Stitch Detailing
  • Perforated Swoosh & Text Branding on Medial Side



  • Nike x Off-White™ c/o Virgil Abloh

  • White
  • Product Code:

  • AA3832-100
  • Launched on:

  • 09-09-2017 (New York*)
  • 18-09-2017 (London*)
  • 21-09-2017 (Milan*)
  • 26-09-2017 (Paris*)

  • *Pre-Release at NIKE OFF CAMPUS Events

  • 01-11-2017 (Global)
  • Silhouette Explored

    The 10: SB Blazer Mid makes up the part of the "REVEALING" pack. Featuring an even larger rubberised Swoosh than normal, the Blazer is hard to miss. The midsole retains its marbled textured in a light cream. The medial quarter panel is predominately synthetic leather with a perforated Swoosh and Off-White™ branding. Suede panels on the ankle lining and the laceguard provide depth in the material construction of construction, the heel counter is exposed and arrives in canvas. The heel patch (or collar) features a suede panel adorned with classic NIKE text and foam lining. Like the Air Force 1, the Blazer features taped seams where the shoe is finished in mesh. The orange tab accent and red zip-tie complete the Blazer.

    Available in 3 colourways: White, Black (Grim Reaper) and Orange (All Hallows Eve). To explore The 10: Blazer visit the Shoe Shelf or to purchase The Ten: Blazer, click here.

    Silhouette Explored — History

    Released in 1972. The original Nike basketball sneaker. The Blazer can be considered the silhouette that caused the harmonisation of footwear sub-cultures. The Blazer is beloved for its simplicity. It was first worn and popularised by George "The Iceman" Gervin of the San Antonio Spurs, who benefited from improved traction as a consequence of Nike's Herringbone outsole, which feature a series of parallel zig-zags. At the time, the introduction of padding around the ankle collar was a big advantage for players, as it helped reduce stress and tension around the ankle that was a common from wearing the ever-present canvas Converse. The large amorphous Swoosh was new yet an eye-catcher and it left an impression for stars and watchers -alike; but as Nike developed Air technology, the Blazer became redundant as a basketball sneaker. The light, minimalistic aesthetic and simple colour constructions helped it become a favourite off the hardwood, particularly for skaters as a 'beater' shoe - a shoe that takes heavy wear. In 2002, Nike celebrated the Blazer's heritage by making it part of their SB / Skateboarding line. The Blazer has survived the ever-evolving sneaker landscape and remains a favourite - in both the low and mid-varieties - for a number of people worldwide.

    "WORN IN"

    Image Credit:

  • Dick Raphael. Pictured: Julius Erving 'Dr J' vs Larry Bird & Kevin McHale - 1981 Eastern Conference Finals Game 5
  • 20th Century Fox, NBA Entertainment, Heller Highwater & Josephson Entertainment. Pictured: Bow Wow in Like Mike (2002).
  • All Rights Reserved to the respective owners and creators of media used