YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- Grey Zebra Patterned Primeknit Upper
- Red SPLY-350 V2 Branding on the Lateral Sidewall
- 3M Reflective 3-Stripe Back Heel Tab
- Signature Ridged Midsole
- Boost™ Outsole
A variant of the original Beluga, the second iteration is dressed in grey with black stripes. The zebra underlay that was a feature of the Zebra, Frozen Yellow and Blue tint, present in the Beluga 2.0's Primeknit Upper. A grey side-stripe is present on the lateral sidewall, with red SPLY-350 text embellished in the center. The remaining portion of the shoe features a grey ridged midsole that has Boost™ encased in it.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.