YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- Black Primeknit Upper
- Red SPLY-350 V2 Branding on the Lateral Sidewall
- 3M Reflective 3-Stripe in Interior of Back Heel
- Black Fabric Heel Counter Tab with Red Stitching/li>
- Signature Ridged Midsole
- Boost™ Outsole
The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Black 350 V2 is the first to introduce a heel tab, in black with red stitching and 3M details. It is also the first of the 350 V2 models to utilise a fully monochromatic upper and remove the brush stroke side-stripe that was a familiar characteristic of previous 350 V2 colourways. SPLY-350 branding is present in red on the rear lateral sidewall. The majority of the Primeknit upper comes in black and includes 3M details in the interior of the heel collar. The 350 V2 continues to utilise it's ridged midsole and Boost outsole to optimise cushioning.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.