YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- Primeknit Upper
- SPLY-350 V2 Branding on the Lateral Sidewall
- Brush Stroke Side Stripe
- 3M Reflective 3-Stripe Back Heel Tab
- Signature Ridged Midsole
- Boost™ Outsole
The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle, unlike the 350 V1 the V2 Black/Red utilises a contrasting rose red side-stripe almost in the form of a sleek calligraphic brush stroke and has SPLY-350 stitched into the Primeknit upper. The Black/Red colourway was released as part of a 3-pack for 2016 Black Friday. The majority of the Primeknit upper comes in black with diminuitive rose red speckles spread around the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar. The Black/Red 350 V2 is a sought after model as one of the original 350 V2's.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.