YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- White Primeknit Upper
- Absence of SPLY-350 V2 Branding on the Lateral Sidewall
- No Side Stripe
- 3M Reflective 3-Stripe Back Heel Tab
- Signature Ridged Midsole
- Boost™ Outsole
The Cream or Triple White 350 V2 was the first to be completely wrapped in monochrome, with no side-stripe and SPLY-350 branding present across the shoes upper. The upper is white, a small 3M 3 stripe accent is present in the interior heel of the shoe, Boost is housed in the shoes midsole. The Cream variant has the highest availability of any YEEZY silhouette and was the first to receive a major restock.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.