YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- Black Primeknit Upper with White Speckles
- SPLY-350 V2 Branding on the Lateral Sidewall
- White Brush Stroke Side Stripe
- 3M Reflective 3-Stripe Back Heel
- Signature Ridged Midsole
- Boost™ Outsole
The YEEZY 350 V2 is the most recognisable - and arguably most popular - YEEZY silhouette. Introduced in 2016 as the second generation 350, the differences between the 2 generations are subtle. The Core Black 350 V2 comes in monochrome, dubbed the 'Oreo'. Unlike the 350 V1 the V2 Oreo utilises a contrasting white side-stripe in the form of a sleek calligraphic brush stroke on the lateral sidewall and has SPLY-350 stitched into the Primeknit upper. The Oreo colourway is simplistic but essential and arrived just in time for Christmas 2016. The majority of the Primeknit upper comes in black with diminuitive white speckles spread around the front of the upper. Fine details of the 350 V2 include 3M details in the interior of the heel collar lining. The 350 V2 continues to utilise its ridged midsole and Boost outsole to optimise cushioning. If there's any staple 350 V2, the Oreo is very much it.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.