YEEZY BOOST 350
The YEEZY BOOST 350 V2 was unveiled at YEEZY Season 3 at Madison Square Garden in New York in February 2016.
- Adidas + Kanye West
- White Patterned Primeknit Upper
- Absence of SPLY-350 V2 Branding on the Lateral Sidewall
- Translucent Mesh Sidestripe
- 3M Reflective 3-Stripe Back Heel Tab
- 3M Laces
- Signature Ridged Midsole in White
- Boost™ Outsole
The YEEZY 350 V2 Static (Non-Reflective) is the first of the new translucent side stripe variant. Arriving in a white-grey patterned upper, the new 350 V2 is relatively understated, the translucent side-stripe on the lateral stripe provides a glimpse underneath the upper, whilst reflective 3M laces complete the silhouette to give it a subtle glimmer (compared to the 3M variant).The ridged midsole and Boost outsole are also white.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.