YEEZY BOOST 700
The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.
- Canvas Mid-Section
- Earth Brown & Black Upper
- Suede Toe Vamp
- Synthetic Leather Lace Guard
- Mesh Medial & Lateral Sidewall
- Curved Midsole Accents & Ridge Detailing
- 3M Detailing
- Boost™ Sole
The second colourway introduced in the 700 series, the Mauve was treated to earthy tones in conjunction with its fall release. The upper combines several mesh, canvas and synthetic leather panels, whilst the toe vamp takes on a unique shape with separate mesh and suede panels, the curved area that makes up the majority of the vamp is dressed in earth brown. Towards the rear sidewall is a curved canvas panel that houses 2 cylindrical 3M accents. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather, finished in black. The laces come in black. The midsole of the 700 features curved accents that are finished with reflective 3M detailing. The ridges in the midsole accentuate the 700s distinct shape and add an extra element of character to it, with the tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III finished in lime green. The outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in brown suede and features 8 small circular accents on both the lateral and medial heel sides.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.