YEEZY BOOST 700
The YEEZY BOOST 700 was unveiled at YEEZY Season 5 at Pier 59 in New York in 2017.
- Canvas Mid-Section
- Grey Upper
- Suede Toe Vamp
- Synthetic Leather Lace Guard
- Mesh Medial & Lateral Sidewall
- Curved Midsole Accents & Ridge Detailing
- 3M Detailing
- Boost™ Sole
The deviant, the third 700 is unique in its design principles from the previous 2, whilst the Wave Runner and the Mauve utilise colour blocking, the Salt is completed in monochrome. The Salt colourway, a signature of the YEEZY brand, has been produced for the YEEZY 500, in addition to the range of apparel Kanye West produces. Coming in a cloud grey-frost shade, the 700 Salt is very much understated. The suede and and canvas panels are less pronounced as the monotonous colourway perfectly blends together. As usual the 700 houses 2 cylindrical 3M accents near the rear sidewall in a curved canvas panel. The ankle collar is mesh to optimise breathability, whilst the lace eyelet area is predominately leather, finished in salt. The laces come in Salt grey. The ridges in the midsole accentuate the 700s distinct shape, with the tear drop like 3M details taking design cues from the Adidas EQT Solution & the Nike Air Max Uptempo III, the 3M details that characterised the drops in the OG & Mauve have been removed. The black outsole of the YEEZY BOOST 700 makes use of Adidas' Boost™ technology - Adidas' signature responsive cushioning technology made from TPU, which aims to heighten the wearers level of comfort. The heel counter and heel collar is finished in grey suede and features 8 small circular accents on both the lateral and medial heel sides.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.