YEEZY BOOST 700 V2
The YEEZY BOOST 700 V2 was introduced in December 2018.
- Adidas + Kanye West
- Synthetic Leather Lace Guard
- 3 Stripe Accent on Sidewall (3M)
- Mesh Medial & Lateral Sidewall
- Curved Midsole Accents & Ridge Detailing
- Leather Panelling above the Midsole
- 3M Detailing
- Boost™ Sole
YEEZY BOOST 700 V2. The newest silhouette to the YEEZY family. The YEEZY BOOST 700 V2 was released on December 29 2018 after being teased in prior YEEZY SEASON collection lookbooks and previewed by Kanye West himself. The major differences between the V1 and V2 lie in the material construction with the canvas and suede that was utilised in the V1 replaced by mesh. The medial and lateral sidewall have 3-stripe detailing present, unlike the V1 which had no obvious Adidas branding - unless placed in light. The midsole of the 700 retains the curved accents and ridge detailing that characterised the first iteration. The ridges in the midsole accentuate the 700s distinct shape. The outsole of the YEEZY BOOST 700 V2 makes use of Adidas' Boost™ technology, Adidas' signature cushioning technology which is made of TPU.
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.