YEEZY BOOST 700 V2
The YEEZY BOOST 700 V2 was introduced in December 2018.
- Adidas + Kanye West
- Synthetic Leather Lace Guard
- 3 Stripe Accent on Sidewall (3M)
- Mesh Medial & Lateral Sidewall
- Curved Midsole Accents & Ridge Detailing
- Leather Panelling above the Midsole
- 3M Detailing
- Boost™ Sole
YEEZY BOOST 700 V2. Coming Soon
Silhouette Explored – Boost™
Boost™ was unveiled by Adidas in 2013 as part of their Energy Running Segment launch showcase. Boost™ was built to emphasise energy return (as part of the cushioning paradigm, the other 3 being weight, cushion and durability). It is constructed by world leading chemical production company, BASF. Boost™ is made from thermoplastic polyurethane (TPU), the plastic is moulded into miniature capsules which store and release energy with movement or as and when the shoe hits the ground. The construction of Boost™, gives it a distinct look with the sole of Adidas silhouettes housing the silhouette looking like cloud moulded foam. The most popular use of Boost is in Adidas' YEEZY line and their UltraBoost series, which was introduced in 2015.