SPOTLIGHT by HIESSIK® is a visual history of the stories that have shaped the sneaker industry through the lenses of the brands that have driven change. Explore the SPOTLIGHT timeline to discover the Brand Births, industry defining collaborations, technological innovations and culturally significant moments.

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1898
Saucony
1906
New Balance
1908
Converse
1916
Keds
1917
Converse
1921
Converse
1924
Adidas / Puma
1924
Reebok
1932
Converse
1935
Converse
1936
Adidas / Puma
1936
Converse
1939
Converse
1948
Puma
1949
Keds
1949
Adidas
1949
Onitsuka
1950
Adidas
1953
Onitsuka
1954
Adidas
1957
Converse
1958
Reebok
1960
Onitsuka
1962
Converse
1964
New Balance
1965
Nike
1965
Keds
1966
Adidas
1966
Onitsuka
1966
Vans
1967
Nike
1968
Adidas
1968
Puma
1968
Nike
1969
Adidas
1971
Puma
1971
Adidas
1972
Nike
1972
Nike
1972
Nike
1972
Nike
1972
Nike
1973
Puma
1975
Vans
1976
New Balance
1977
Asics
1977
Vans
1978
Vans
1978
Nike
1980
Keds
1980
Adidas
1981
Saucony
1982
Reebok
1982
Nike
1982
New Balance
1983
Reebok
1983
Saucony
1983
Chanel
1984
Adidas
1984
Gucci
1984/85
Nike
1985
Saucony
1985
New Balance
1985
Nike
1986
Adidas
1986
Converse
1986
Puma
1987
Nike
1987
Nike
1988
Adidas
1988
New Balance
1988
Margiela
1989
Nike
1989
Nike
1989
Puma
1989
Reebok
1990
Nike
1990
Nike
1990
Asics
1991
Nike
1991
Saucony
1991
Adidas
1991
Puma
1991
Nike
1992
Nike
1992
Nike
1993
Reebok
1993
Saucony
1994
Nike
1994
Reebok
1995
Nike
1995
Nike
1995
Reebok
1995
Nike
1996
Nike
1998
Puma
1996
Nike
1996
Prada
1997
Reebok
1997
Nike
1997
Reebok
1998
Puma
1998
Puma
1998
Adidas
1999
Margiela
2000
Nike
2001
Adidas
2001
New Balance
2001
Visvim
2002
Nike
2002
Nike
2002
Nike
2002
Nike
2002*
A Bathing Ape®
2002/3
Adidas
2003
Reebok
2004
Dior Homme
2004
Adidas
2004
Common Projectd
2005
Raf Simons
2005
Reebok
2005
Puma
2005
Reebok / Adidas
2006
Lanvin
2008
Raf Simons
2008
Adidas
2008
Rick Owens
2009
Converse
2009
Nike
2009
Louboutin
2009
Louis Vuitton
2009
Rick Owens
2009
Nike
2010
Balenciaga
2010
Valentino
2010
Hender Scheme
2010
Nike
2011
Nike / Adidas
2012
Nike
2013
Adidas
2013
Adidas
2013
Adidas
2013
Adidas
2014
Nike
2014
Chanel
2014
Alexander McQueen
2014
Adidas
2015
Puma
2015
Adidas
2016
Balenciaga
2017
Nike
2017
Adidas / Chanel
2017
Balenciaga
2017
Dior Homme
2017
Adidas
2017
Prada
2017
Gucci
2017
Nike
2018
HIESSIK®
2018
Nike
2018
Puma
2019
Nike
2019